LATEST NEWS
Welcome to the section of news of VMV Cosmetic Group. Discover all the latest news about our brands and the professional cosmetics sector: launches, awards, solidarity initiatives, recognitions, openings and much more.
Welcome to the section of news of VMV Cosmetic Group. Discover all the latest news about our brands and the professional cosmetics sector: launches, awards, solidarity initiatives, recognitions, openings and much more.
VALLORA was created as a new business association to strengthen the economic fabric of Lliçà de Vall.
The brand reaffirms its leadership in innovation and hair care with a styling proposition that combines advanced science, professional performance and conscious beauty.
The premium professional hairdressing brand presented its innovative colouring system at a major event that brought together industry leaders at the Santa Ana Country Club.
Andrea Duro puts herself in the hands of Arkhé Cosmetics, the premium brand of conscious professional hairdressing, for an exclusive hair ritual before one of the most special film events of the year.
Two exclusive meetings in Guadalajara and Mexico City brought together professionals from the sector to discover the brand's new conscious colouring proposal, combining technical training, innovation and brand experience.
The brand has once again been recognised for its innovation in professional haircare, consolidating an award-winning track record at one of the most important events in the Beauty sector.
The professional haircare brand strengthens its link with international fashion by accompanying, for the second consecutive year, the Spanish designer's conceptual and sustainable proposal on the Parisian catwalk.
Salerm Cosmetics Magazine: creativity, training and current affairs to continue promoting the talent of hairdressing professionals.
The collection features four new essentials from Arkhé's Sculpt line, designed to offer control, definition and freedom to create versatile, natural and creative hairstyles.
Top models, scientists, artists and influencers entrusted their looks to Arkhé Cosmetics in an edition where the brand once again stood out as an absolute reference for professional backstage.
An exclusive visit for journalists and professionals of the sector to discover the origin of conscious beauty in first person.
Inspiration, science and training come together at the opening of the new Arkhé House in Barcelona. The brand reinforces its commitment to conscious beauty with the opening of its new Experience Hub.
Arkhé marks a new premium horizon in professional cosmetics in the country and expands its #bellezaconsciente internationally.
The Gallery has specialists in personalised hair solutions from First Hair and Jesús Wigs.
Salerm Cosmetics launches Salerm 21 Pink Edition by Elenoia to support breast cancer research.
A colouring with up to 85% of ingredients of natural origin.
Arkhé Cosmetics Scalp Balance Clay Mud has been recognised in the hair cosmetics category with the Grand Prize for Innovation.
The brand has been recognised for the Bioplasty Cuticular Sealant from the Biokera Natura line.
The brand consolidates its international expansion as a premium professional hairdressing brand.
Salerm Cosmetics presents NEW LEGACY: the new Salerm Homme collection created by Alberto Córdoba.
The Víctor Martínez Vicario Foundation receives the award for Best Solidarity Action at the Salón Look 2025 Awards.
Discover COLOR PURE, the true colour revolution by Arkhé Cosmetics.
At VMV Cosmetic Group we use cookies to ensure the proper functioning of our website, improve your browsing experience, analyse the use of the site and offer you content and advertisements tailored to your interests, both on our website and in newsletters and social networks. We use own and third party cookies and similar technologies. You can accept all cookies by clicking “Accept”, or manage or reject them from “Cookie Settings”. For more information, please see our Cookie Policy.
Control which cookies are used on our site
We use own and third party cookies to improve your experience on our website, personalise content and analyse traffic. Necessary cookies are essential and cannot be disabled.