LATEST NEWS
Welcome to the section of news of VMV Cosmetic Group. Discover all the latest news about our brands and the professional cosmetics sector: launches, awards, solidarity initiatives, recognitions, openings and much more.
9 February 2026
Arkhé Cosmetics presents Color Pure in Mexico marking a new era in professional colouring
Two exclusive meetings in Guadalajara and Mexico City brought together professionals from the sector to discover the brand's new conscious colouring proposal, combining technical training, innovation and brand experience.
30 January 2026
Arkhé Cosmetics wins the Clara Belleza 2025 Award for Best Colour Care Launch
The brand has once again been recognised for its innovation in professional haircare, consolidating an award-winning track record at one of the most important events in the Beauty sector.
27 January 2026
Arkhé Cosmetics repeats as official hairdresser for Sonia Carrasco's show at Paris Fashion Week 2026
The professional haircare brand strengthens its link with international fashion by accompanying, for the second consecutive year, the Spanish designer's conceptual and sustainable proposal on the Parisian catwalk.
16 January 2026
Salerm Cosmetics launches its 52nd magazine, a point of reference for inspiration and knowledge for the sector.
Salerm Cosmetics Magazine: creativity, training and current affairs to continue promoting the talent of hairdressing professionals.
5 December 2025
Arkhe Cosmetics launches its new styling collection SHAPES
The collection features four new essentials from Arkhé's Sculpt line, designed to offer control, definition and freedom to create versatile, natural and creative hairstyles.
17 November 2025
Arkhé Cosmetics, official hairdresser of the 9th Woman Awards, dazzles on the night of female talent
Top models, scientists, artists and influencers entrusted their looks to Arkhé Cosmetics in an edition where the brand once again stood out as an absolute reference for professional backstage.
11 November 2025
Press Day at CASA ARKHÉ with Marta Hazas
An exclusive visit for journalists and professionals of the sector to discover the origin of conscious beauty in first person.
10 November 2025
Arkhé Cosmetics opens CASA ARKHÉ with Marta Hazas
Inspiration, science and training come together at the opening of the new Arkhé House in Barcelona. The brand reinforces its commitment to conscious beauty with the opening of its new Experience Hub.
21 October 2025
Arkhé Cosmetics arrives in Ecuador
Arkhé marks a new premium horizon in professional cosmetics in the country and expands its #bellezaconsciente internationally.
3 October 2025
VMV Cosmetic Group inaugurates La Galería, a comprehensive hair space in Barcelona
The Gallery has specialists in personalised hair solutions from First Hair and Jesús Wigs.
24 September 2025
Salerm 21 Pink Edition 2025 in support of cancer research
Salerm Cosmetics launches Salerm 21 Pink Edition by Elenoia to support breast cancer research.
16 September 2025
Salerm Cosmetics presents HORIZON, the new Hair Color Collection by Biokera Natura Color
A colouring with up to 85% of ingredients of natural origin.
15 September 2025
Arkhé Cosmetics wins the Grand Prize for Innovation at the MCB by Beauté Sélection Paris
Arkhé Cosmetics Scalp Balance Clay Mud has been recognised in the hair cosmetics category with the Grand Prize for Innovation.
10 September 2025
Salerm Cosmetics honoured at the Marie Claire Hair Awards 2025
The brand has been recognised for the Bioplasty Cuticular Sealant from the Biokera Natura line.
22 July 2025
Arkhé Cosmetics lands in Costa Rica
The brand consolidates its international expansion as a premium professional hairdressing brand.
16 June 2025
New Legacy, the new collection by Salerm Homme
Salerm Cosmetics presents NEW LEGACY: the new Salerm Homme collection created by Alberto Córdoba.
2 June 2025
The Víctor Martínez Vicario Foundation wins the award for Best Solidarity Action
The Víctor Martínez Vicario Foundation receives the award for Best Solidarity Action at the Salón Look 2025 Awards.
11 May 2025
Arkhé Cosmetics revolutionises professional colouring with the launch of COLOR PURE
Discover COLOR PURE, the true colour revolution by Arkhé Cosmetics.