September 16, 2025

Salerm Cosmetics presents HORIZON, the new Hair Color Collection by Biokera Natura Color

A colouring with up to 85% of ingredients of natural origin.

With the aim of continuing to drive innovation in the professional colouring sector, Salerm Cosmetics is launching the new HORIZON collection, a renewed proposal for Biokera Natura Color, the brand's most natural and conscious line.

Inspired by the calm of nature and the harmony of timeless colours, HORIZON is based on a palette of sophisticated and balanced shades that enhance the natural beauty of the hair with a luminous and enveloping result.

Natural beauty with a light of its own

The new collection consists of four unpublished tones that bring serenity, depth and chromatic balance:

  • 6/17 Dark Blonde Ash Brown: a velvety effect with elegant and sophisticated brown shades.
  • 7/71 Ash Brown Blonde: a luminous, fresh tone with a multi-dimensional, glossy finish.
  • 8/21 Light Blonde Pearly Ash: cool pearly and iridescent highlights with an elegant and sophisticated blonde finish.
  • 12/31 Extra Platinum Blonde Beige: a luminous, creamy and balanced blonde with golden and beige nuances.

Natural and respectful formula

The HORIZON collection maintains the philosophy of Biokera Natura Color, offering an oxidation colouring with up to 85% of ingredients of natural origin, free of parabens, silicones, PPD and resorcinol. Its formula is enriched with an exclusive blend of certified organic vegetable oils (sweet almond, argan, macadamia, wheat germ, raspberry and castor), which provide nourishment, protection and shine to the hair.

“With HORIZON we reaffirm our commitment to professional colouring that combines innovation, sustainability and beauty. It is a collection designed for those who are looking for a luminous, sophisticated colour that respects the hair and the environment”.”, he explains Raúl Martínez Ribes, CEO of Salerm Cosmetics and VMV Cosmetic Group.

Innovation at the service of the professional

The collection is designed so that stylists and professionals in the sector can offer high-precision results, always respecting hair health and boosting creativity in the salon. Its application techniques - from soft balayage to multidimensional colouring - allow the tones to be adapted to different styles, consolidating Biokera Natura Color as one of the most complete and versatile natural hair colouring lines on the professional market.