Discover COLOR PURE, the true colour revolution by Arkhé Cosmetics.
The launch event brought together more than 200 industry professionals to discover the new era of colour: more effective, innovative and natural.
The past Sunday 11 May, Arkhé Cosmetics held an exclusive launch event to present its latest innovation: Colour Pure, a professional hair colouring of natural origin that will mark a before and after in the sector. A colouring that represents the vision of conscious beauty with extraordinary potential. A colouring that is advanced science at the service of beauty, with a formula of natural ingredients based on efficacy, innovation and hair care.
More from 200 professionals, journalists and influencers from the beauty sector gathered at the emblematic Royal Tapestry Factory of Madrid for an inspiring experience based on the values of purity, innovation and connection with nature that define the brand. The day offered an immersion into the professional universe of Arkhé and its revolutionary proposal for the best conscious hairdressing salons.
Colour Pure is the result of years of scientific research and commitment to natural innovation. It is a permanent hair colouring system formulated with a 92% of natural ingredients based on efficacy, innovation and hair treatment, capable of delivering high performance results without compromising the health of the hair or the well-being of the professional. Its formula combines science and sustainability to create a colour ritual that is unique in the market.
During the event, the key benefits of Color Pure were highlighted: a unique colour ritual that offers a patented treatment technology with a wide range of shades and guarantees flawless, long-lasting colour. Its formula contains a double encapsulation system with prebiotic Chlorella Vulgaris which balances the scalp, revitalising it, so that the hair is born with strength and vitality; and the hydrolysed vegetable keratin which replenishes the loss of proteins and amino acids for maximum strength and resistance. In addition, L-Arginine, a naturally occurring alkaline amino acid, provides all its strengthening properties to the hair. It also contains a multivitamin enriched with Upcycling Kale which nourishes the hair shaft, enhancing the natural shine, and a ayurvedic infusion of 8 medicinal plants which has a strengthening action, reinforcing the hair fibre and providing more nutrition and hydration.
Another of the outstanding launches that accompanied Arkhé's colouring last Sunday was the Vibrant Colour Lock foam. A post-colour mousse that seals and protects colour and hair structure in 60 seconds, maximising longevity, shine and softness with spectacular PH neutralising efficacy.
With these launches, Arkhé Cosmetics reaffirms its mission: to transform professional cosmetics through proposals that balance technology and nature, performance and respect. Offering vibrant, luminous and long-lasting colours, even on white hair, without damaging the hair fibre, with a creamy texture, pleasant scent and gentle application.
As stated by Raúl Martínez Ribes, CEO of the brand and VMV Cosmetic Group, “Colour Pure is not just a new range of colour products, it is a decisive step towards the future we want to build in the hairdressing sector, it is our little conscious revolution. At Arkhé, we believe in beauty that transforms, cares and respects. With this new range, we offer salons a powerful, ethical tool that is aligned with the expectations of a new generation of consumers”.
Arkhé Cosmetics has once again positioned itself as a benchmark brand in the conscious professional cosmetics segment, committed to innovation without losing sight of sustainable development, environmental responsibility and holistic personal care.
More information on the Arkhé Cosmetics website.