Inspiration, science and training come together at the opening of the new Arkhé House in Barcelona. The brand reinforces its commitment to conscious beauty with the opening of its new Experience Hub.
Arkhé Cosmetics, the premium professional hairdressing brand of VMV Cosmetic Group, opened its new flagship space in Barcelona on 10 November: Arkhé House. Located in the emblematic Ramón Oller House, a modernist jewel built between 1900 and 1901, will be a place where conscious beauty, scientific innovation and creativity merge to create a unique sensory experience.
With Casa Arkhé, the brand takes a further step in consolidating its identity as a benchmark for conscious and professional beauty. This space will be a experience hub where creativity, training and senses converge, reaffirming Arkhé Cosmetics' commitment to innovation, sustainability and professional excellence.
Marta hazas, new ambassador for Arkhé Cosmetics
The opening event was attended by the following people the actress Marta Hazas, new ambassador of the firm, The event was attended by Ms. Ana Ribes, president of the Víctor Martínez Vicario Foundation and vice-president of VMV Cosmetic Group; Raúl Martínez, CEO of VMV Cosmetic Group and Ramón Martínez, director of Laboratory, R&D&I and Operations of VMV Cosmetic Group.
“What I always need for my hair is hydration, maintenance and nourishment from the roots. I'm really excited to be an ambassador for the brand because I've been using their products for a year now and I share their philosophy”. - Marta Hazas, ambassador for Arkhé Cosmetics.
“Arkhé and Casa Arkhé were born from a deeply personal dream. My husband, Víctor Martínez Vicario, dedicated his life to hairdressing and to promoting beauty that was conscious, honest and connected with people. He dreamed of creating a brand capable of uniting science and nature, and also of opening a space in Barcelona that would be a meeting point for professionals, creativity and hair culture. Today, that dream has come true. Casa Arkhé is not just a place, it is the materialisation of his vision and legacy. For us, this project is deeply emotional. It is about keeping alive what he started and sharing it with the world”.” — Ana Ribes, vice-president of VMV Cosmetic Group.
“Casa Arkhé is much more than a space; it is a reflection of our philosophy. We wanted to create a place where professionals, clients and the team could experience first-hand what conscious beauty is all about. A place to learn, to be inspired and to feel part of something truly authentic”.” — Raúl Martínez, CEO of Arkhé Cosmetics and VMV Cosmetic Group.
“Arkhé is the result of a deep and rigorously conscious research process where we have applied science with purpose. Our leadership strategy is based on continuous investment in scientific research and development. Innovation has always been our drive.” - Ramón Martínez, Laboratory, R&D&I and Operations Manager of VMV Cosmetic Group
Arkhé House: where conscious beauty is transformed into experience.
Casa Arkhé is presented as much more than a space: it is a physical brand manifesto that invites you to discover the Arkhé philosophy through all the senses and under three key areas:
- - Hair Salon, a space conceived as a welcoming point to the Arkhé universe, where the brand's identity and philosophy are fully reflected. This salon functions as a living showcase for the routines of the brand. haircare Arkhé, experiencing first-hand all the rituals, products and styles that define the concept of conscious beauty. It also acts as a reference for the brand's ambassador salons, consolidating its role as a centre of inspiration and experience.
- – Education, a room equipped and designed to provide both theoretical and practical training. This space, designed to promote talent, becomes a meeting point for professionals, clients and ambassadors to share trends, knowledge and techniques that drive innovation and excellence in the sector.
- - Experience Hub, The Experience Hub is a sensory and immersive space that invites visitors to immerse themselves in the deepest essence of Arkhé. Through a careful combination of lighting, sound and projections, the Experience Hub proposes an emotional journey that narrates the history, concept and values of the brand, reinforcing the connection between Arkhé and those who experience it.
During the cocktail party, guests enjoyed a lively evening where they were able to taste a selection of original cocktails made with Cointreau, ranging from the classic Margarita, to more refreshing proposals such as the Cointreau Grapefruit (with Cointreau and grapefruit soda), without forgetting the iconic Cosmopolitan. DJ Marta Boul provided the rhythm of the night with her music, creating a vibrant and festive atmosphere that culminated in an unforgettable closing.
With this opening, Arkhé consolidates its commitment to conscious beauty, innovation and professional training, offering a new meeting point for those seeking to experience the brand from the inside.
Welcome to the new era of hair care!