Salerm Cosmetics presents NEW LEGACY: the new Salerm Homme collection created by Alberto Córdoba.
Salerm Cosmetics has officially launched the new Salerm Cosmetics collection of Salerm Homme titled NEW LEGACY, a proposal with strength and style created by Alberto Cordoba, Global Barber of VMV Cosmetic Group. The launch was held on Monday 16 June, consolidating the brand's commitment to creativity and the avant-garde in men's hairdressing.
Under the slogan «Tradition redefined. Style without limits.», NEW LEGACY is a source of inspiration. It is to look back with new eyes. Challenging nostalgia to reinterpret it. This collection embraces the classic and traditional, but deconstructs it with a modern and daring vision.
A collection that defies the rules
NEW LEGACY is a declaration of intent: to rescue the best of vintage aesthetics to reconstruct it with creative freedom. The looks in the collection include reinterpretations of styles such as mod, modern mullet and textured shaggy with geometric cuts and controlled volume. They seek to enhance individuality and offer versatile and daring options for today's man.
Alberto Cordoba, The international barbering reference and author of the collection, explains:
“With NEW LEGACY I wanted to explore nostalgia from a fresh perspective, looking back to understand the present, but always with the freedom to reinterpret the rules. It's a collection for authentic men who want to mark their own style without fear”.”
Salerm Homme products: Barber line since 1950
The NEW LEGACY collection is based on the Salerm Homme professional line, which offers versatile styling, hair care, facial and beard care products designed for a man with character. Some of the key products used in the creation of the looks in this collection are:
- Strong Hair Spray: long-lasting hold hairspray with anti-humidity effect.
- Styling Dust: powder wax with matte finish and natural volume.
- Fusion Gel: innovative gel for wet look hairstyles.
- Stop to Relax Shampoo-Gel: gentle cleansing with a relaxing effect.
Alberto Cordoba, Global Barber of VMV Cosmetic Group
With more than 25 years of experience, Alberto Córdoba is one of the great references of barbering at national and international level. Trainer, trendsetter and brand ambassador, Alberto combines technical excellence with creativity, style and always with a philosophy of constant learning. His passion for his profession has led him to open his own salon, to work on important international stages and to train new generations of barbers and stylists.