Salerm Cosmetics launches Salerm 21 Pink Edition by Elenoia to support breast cancer research.
#BeautyThatTransformswhen caring for oneself can be, at the same time, an act of caring for others.
This 2025, in the framework of the World Breast Cancer Day Salerm Cosmetics presents a new edition of its iconic product, Salerm 21 Pink Edition, with the aim of raising funds for scientific research against cancer and to raise awareness of the importance of early detection.
An artistic collaboration with purpose
The 2025 edition of Salerm 21 Pink has been designed in partnership with Elena López Noia (@elenoia_), an illustrator and teacher who, after overcoming lymphoma, has found in art a tool to express her emotions and celebrate life. Her creative proposal for this edition combines organic illustrations, vibrant colours and messages of hope, evoking the strength and rebirth that accompany those who are going through the disease.
“Drawing helps me to understand myself and the world. For this project I wanted to convey hope and resilience, and to remember that there are always reasons to go on”.”, he explains Elenoia.
Un iconic product with a cause
Salerm 21 is the brand's most emblematic product: a leave-in hair mask with silk proteins that deeply moisturises, repairs the hair fibre and protects against heat, sun and humidity. Salerm 21 Pink Edition maintains its original formula and adds a solidarity value: for each unit sold, €1 will be donated to scientific cancer research. In addition, this special edition features a new fresh, floral fragrance with notes of bergamot, jasmine and vanilla.
An initiative of the Fundación Víctor Martínez Vicario
This annual campaign is carried out through the Víctor Martínez Vicario Foundation, created in 2008 by the Martínez Ribes family to promote solidarity projects in four areas: support for workers and professionals, education in the sector, sustainability and financing cancer research projects. Since 2015, the Foundation has been collaborating with institutions such as the Spanish Association Against Cancer and the Hospital Clínic de Barcelona, and actively participates in programmes to support women with cancer.
“With this campaign we want to unite two universes in a unique gesture, where beauty and solidarity go hand in hand. Because caring for oneself can be, at the same time, an act of caring for others. This is the magic of this very special campaign that we repeat every year. Every Pink Edition sold is another step towards research, prevention and hope”.”, he points out Ana Ribes, President of the Foundation and Vice President of VMV Cosmetic Group.
Join Salerm 21 Pink Edition!