VMV Cosmetic Group reúne en Barcelona a más de 600 profesionales internacionales en una espectacular gala de tendencias VMV Cosmetic Group reúne en Barcelona a más de 600 profesionales internacionales en una espectacular gala de tendencias
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Salerm Cosmetics

Category: Salerm Cosmetics

VMV Cosmetic Group brings together over 600 international professionals in Barcelona for a spectacular trends gala.

The group Make Barcelona and Ibiza the international epicentre of professional hairdressing with An exclusive journey that combines training, inspiration, innovation, and brand experience.

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Salerm 21 celebrates 30 years as a professional hairdressing icon alongside María Castro

The actress and face of the new campaign, María Castro, stars in an exclusive press encounter in Madrid with Salerm Cosmetics to share her hair care secrets and pay tribute to one of professional hairdressing's most iconic ranges.

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VMV Cosmetic Group opens the Víctor Martínez Vicario Museum, a tribute to its founder's legacy

A unique space that gathers the history, vision, and passion of a key figure in the development of professional hairdressing in Spain.

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Your most treasured possession: the new Salerm 21 campaign with Maria Castro

For its 30th anniversary and with María Castro as the face of the new campaign, the iconic Salerm 21 range is launching Thermal Protector, a heat protectant that combines nourishment, repair, and advanced thermal defence.

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Salerm Cosmetics launches its 52nd magazine, a point of reference for inspiration and knowledge for the sector.

Salerm Cosmetics Magazine: creativity, training and current affairs to continue promoting the talent of hairdressing professionals.

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Salerm 21 Pink Edition 2025 in support of cancer research

Salerm Cosmetics launches Salerm 21 Pink Edition by Elenoia to support breast cancer research.

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Salerm Cosmetics presents HORIZON, the new Hair Color Collection by Biokera Natura Color

A colouring with up to 85% of ingredients of natural origin.

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Salerm Cosmetics honoured at the Marie Claire Hair Awards 2025

The brand has been recognised by the Bioplasty Cuticular Sealant from the Biokera Natura line.

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New Legacy, the new collection by Salerm Homme

Salerm Cosmetics presents NEW LEGACY: the new Salerm Homme collection created by Alberto Córdoba.

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Recent entries

  • VMV Cosmetic Group brings together over 600 international professionals in Barcelona for a spectacular trends gala.
  • Salerm 21 celebrates 30 years as a professional hairdressing icon alongside María Castro
  • VMV Cosmetic Group opens the Víctor Martínez Vicario Museum, a tribute to its founder's legacy
  • Your most treasured possession: the new Salerm 21 campaign with Maria Castro
  • VMV Cosmetic Group hosts the act of constitution of VALLORA, the new business association of Lliçà de Vall.

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