Salerm Cosmetics

Category: Salerm Cosmetics

S21 Thermal Protector recognised at the 2026 Prix d'Excellence Capillaire Marie Claire

The brand receives this prestigious recognition in Madrid for the second consecutive year, having been awarded in 2025 for the Bioplasty Cuticle Sealer.

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Salerm Cosmetics presents SIENNA, the new Hair Color Collection inspired by the earth and light of the Mediterranean

Under the claim “Vibrant soul colour”, the brand introduces four new shades of Biokera Natura Color that fuse copper, red and violet undertones with a naturally inspired beauty.

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Salerm Cosmetics launches its 53rd magazine full of trends, fashion and beauty

Salerm Cosmetics Magazine returns with a new edition full of trends, training, innovation and lifestyle to continue inspiring hairdressing professionals.

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VMV Cosmetic Group brings together over 600 international professionals in Barcelona for a spectacular trends gala.

The group Make Barcelona and Ibiza the international epicentre of professional hairdressing with An exclusive journey that combines training, inspiration, innovation, and brand experience.

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Salerm 21 celebrates 30 years as a professional hairdressing icon alongside María Castro

The actress and face of the new campaign, María Castro, stars in an exclusive press encounter in Madrid with Salerm Cosmetics to share her hair care secrets and pay tribute to one of professional hairdressing's most iconic ranges.

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VMV Cosmetic Group opens the Víctor Martínez Vicario Museum, a tribute to its founder's legacy

A unique space that gathers the history, vision, and passion of a key figure in the development of professional hairdressing in Spain.

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Your most treasured possession: the new Salerm 21 campaign with Maria Castro

For its 30th anniversary and with María Castro as the face of the new campaign, the iconic Salerm 21 range is launching Thermal Protector, a heat protectant that combines nourishment, repair, and advanced thermal defence.

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Salerm Cosmetics launches its 52nd magazine, a point of reference for inspiration and knowledge for the sector.

Salerm Cosmetics Magazine: creativity, training and current affairs to continue promoting the talent of hairdressing professionals.

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Salerm 21 Pink Edition 2025 in support of cancer research

Salerm Cosmetics launches Salerm 21 Pink Edition by Elenoia to support breast cancer research.

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Salerm Cosmetics presents HORIZON, the new Hair Color Collection by Biokera Natura Color

A colouring with up to 85% of ingredients of natural origin.

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