An exclusive visit for journalists and professionals of the sector to discover the origin of conscious beauty in first person.
Last Tuesday 11th November, Arkhé Cosmetics opened the doors of its new flagship store in Barcelona to celebrate a very special Press Day with its newly announced ambassador, Marta Hazas. An intimate and carefully designed day for journalists and professionals of the beauty sector who had the opportunity to discover, for the first time, the new Arkhé House: where conscious beauty becomes experience.
An intimate welcome to the Arkhé universe
The experience started at 13:00h at Arkhé House, located in the modernist Casa Ramón Oller on Barcelona's Gran Via, where attendees were welcomed by the management team and guided through the different spaces that make up this new creative hub: the initial part of the spacious hair salon, the extensive training area and the experience hub, located on the ground floor. An environment that combines science, sensoriality and design to transmit the essence of conscious beauty in the 5 senses.
During the guided tour, attendees explored the different areas of the space - a place designed for education, creation, inspiration and experience - while learning first-hand how the brand articulates its pillars: research, advanced science, innovation and sustainability in every product and experience. The visit included sensory demonstrations and explanations from the technical team about Arkhé's key ingredients, textures and signature rituals.
Marta Hazas, new ambassador for Arkhé
The actress Marta Hazas, brand ambassador, explained her connection with the brand, based on her personal vision of authentic beauty and conscious self-care. During the day, Marta shared her thoughts on well-being, naturalness and the importance of choosing products that respect the essence of the hair and scalp. A genuine connection with Arkhé that reinforces her role as a brand ambassador.
A close encounter with brand values
After the tour, the day continued with a private lunch at the Hotel Almanac, The media and the management team were able to continue talking about the project, upcoming launches and the brand's vision. This relaxed space allowed us to delve deeper into Arkhé's mission: to elevate beauty from a conscious, respectful and science-based approach, creating experiences that go beyond hair care.
During the lunch, key topics discussed included the history, legacy and importance of innovation and the scientific approach of VMV Cosmetic Group, as well as the commitment to biotechnological assets such as the Chlorella Vulgaris, present in all of the brand's formulas and the role of Arkhé House as an inspirational and meeting place for professionals.
An appointment that marks a new beginning
This Press Day marks a decisive step in the history of Arkhé Cosmetics: a new stage where the brand reinforces its commitment to conscious beauty, premium expertise and advanced research. The media event made clear Arkhé's intention to continue building its own universe where hair care and personal well-being are experienced holistically.
Casa Arkhé is now officially, the home where it all begins. And this first press visit is just the beginning of a journey that will continue to grow with the help of professionals, creative talent and an ambassador who perfectly represents the essence of the brand.