The professional haircare brand strengthens its link with international fashion by accompanying, for the second consecutive year, the Spanish designer's conceptual and sustainable proposal on the Parisian catwalk.
Arkhé Cosmetics reinforces its positioning in the international fashion world by participating, for the second consecutive year, as the official hairdresser for the Sonia Carrasco fashion show in the Paris Fashion Week Homme 2026, which is held at the Les Compagnons Du Devoir crafts school in the iconic Marais district.
The designer, who is the only Spanish brand to show at this edition of PFW, presents her collection. Autumn/Winter 26/27, a proposal that marks a new chapter in his career by making its official debut on the Paris Fashion Week calendar. The collection delves into the origins of the making, with the loom as a conceptual and symbolic axis, The process, construction and raw materials are the essential elements of design. A narrative that finds a natural parallel with the DNA of Arkhé Cosmetics: origin and conscious beauty.
A collaboration that consolidates the affinity between the two brands, united by a common vision based on contemporary craftsmanship, conscious innovation and respect for the creative process.
Haircare as an extension of the creative discourse
Arkhé Cosmetics, together with the team of the hairstylist Anastasiia Tymoshcuk, The hairdressing of the fashion show has been designed as a extension of the sartorial language of the collection, The hair accompanies and enhances the architecture of the garments without unnecessary artifice. Natural textures, clean finishes and an aesthetic that highlights the authenticity of the material, reinforce the message of the collection and the connection between fashion, craftsmanship and the body.
This collaboration reflects Arkhé's understanding of professional haircare: not as an ancillary element, but as a creative discipline at the service of concept, identity and contemporary expression.
An alliance that strengthens in Paris
Following its participation as official hairdresser at the last edition, Arkhé Cosmetics is once again present at one of the most influential international men's fashion shows, consolidating its link with designers who are committed to responsible, conceptual fashion with its own discourse.
Sonia Carrasco's collection is presented in a space conceived as an immersive experience, with a central installation inspired by the loom and a live performance that brings rhythm, emotion and human presence to the show. A context in which hairdressing plays a key role in completing the visual narrative of the show.
Arkhé Cosmetics: science, sustainability and high performance
Developed by VMV Cosmetic Group, Arkhé Cosmetics combines advanced scientific research, high-performance formulas and a strong commitment to the sustainability, values that have positioned it as a benchmark brand in the professional and creative sphere. Its presence at Paris Fashion Week reaffirms its international vocation and its connection with disciplines such as fashion, art and contemporary design.
“Being part of Sonia Carrasco's show at Paris Fashion Week for the second consecutive year is a source of pride and a confirmation of the path we are following with Arkhé Cosmetics. We share the same vision: respect for the origin, rigour in the creative process and a conscious way of understanding beauty. Being present on such an important stage reinforces our international vocation and our commitment to professional cosmetics in dialogue with fashion, art and contemporary culture”, Raúl Martínez Ribes, CEO of Arkhé Cosmetics.
With this new participation with Sonia Carrasco, Arkhé Cosmetics continues to build its story on the major international stages, defending a beauty that is conscious, sophisticated and aligned with the values of the present and the future.