Selected Shades. Unfiltered Cast. Four new unique shades of Lendan Activia Plant Absolutes to find the colour that best expresses each texture, cut and personality
What happens when the world of casting reaches the world of hair colour? It is born STUDIO CAST, the new color collection from Lendan Cosmetics, a creative and technical proposal that starts from a clear premise: each hair has its own identity and deserves to find its perfect tone.
Inspired by the aesthetics and language of casting, STUDIO CAST offers a perspective Authentic, direct and unfiltered, In it, each model, each texture and each cut acquire a new dimension through color. The concept of selection thus becomes the leitmotif of a collection where choosing the right tone is as important as the technique used to achieve it.
Four new tones, four new possibilities
STUDIO CAST is incorporated four new tones of Lendan Activia Plant Absolutes, Designed to expand the creative possibilities of the professional and to build precise, luminous and personality-filled color results:
- – 10/13: Rubio Platino Ceniza Dorado
- – 8/13: Rubio Claro Golden Ash
- – 8/42: Rubio Claro Cobrizo Irisé
- – 7/4: Rubio Medio Cobrizo
A chromatic selection that ranges from sophisticated blondes with shades of ash and gold to darker coppery tones, allowing for different interpretations of color based on the characteristics and personality of each client.
The collection is organized through four very personal looks — Claire, Fiona, Margarita and Masha, These show the different applications and combinations of the new palette together with techniques and products from the brand.
Color that transforms and cares for the hair
The new tones are part of Activia Plant Absolutes, A reparative colorant with high coverage and an anti-ageing effect specially designed for hair with a high percentage of gray hair and sensitive scalps.
His proposal combines Total coverage, care of the hair fiber and respect for the scalp. The formula incorporates Hyaluronic acid, which moisturizes and cares for the hair fiber, and the system Comfort-Scalp, Designed to protect sensitive scalps. In addition, it is formulated without resorcinol, without PPD and without parabens, and it reaches up to a 85% ingredients of natural origin.
A combination that allows the color to be not only a tool for aesthetic transformation, but also a care experience for hair and scalp.
A collection created from professional experience
STUDIO CAST was created by the stylists Rachel Da Conceição and Alberto Córdoba, two professionals with more than two decades of experience in the industry and expertise in cutting, color, and styling. Their work combines international training, creativity, and technical mastery to build a contemporary and precise proposal.
The inspiration in the casting is directly transferred to their way of understanding color: select, observe and adapt. It’s not about imposing a certain tone; it’s about finding the one that best matches the texture of the hair, the cut, and the personality of the person who wears it.
“STUDIO CAST stems from our understanding of color: there is no perfect tone in absolute terms; there is only the perfect tone for each person. Creatively, we wanted to work with a palette that allowed us to move between sophisticated blondes and coppery blondes with a lot of personality. Technically, the challenge was to ensure that each color maintained depth, luminosity, and precision, adapting the formulation and technique to each hair. Activia Plant Absolutes allows us to work with that creativity while providing a high-coverage color and, at the same time, incorporating technologies focused on fiber and scalp care.”
Selected shades. Unfiltered cast.
With STUDIO CAST, Lendan Cosmetics transforms the concept of casting into a declaration of intent within the world of color: Selecting is knowing, observing, and finding what truly fits..
Four new tones. Four identities. Infinite possibilities of interpretation. Because in the hair, as in a casting, The right tone can change everything.