The group Make Barcelona and Ibiza the international epicentre of professional hairdressing with An exclusive journey that combines training, inspiration, innovation, and brand experience.
Salerm Cosmetics and VMV Cosmetic Group met on 26 May in Barcelona with over 600 hairdressing professionals from different countries at a grand international gala held at the Hotel Hilton Diagonal Mar, as part of the group's traditional international trip, which this year takes place between Barcelona and Ibiza.
A journey to discover the VMV Cosmetic Group universe
For several days, attendees are enjoying an immersive experience in the VMV Cosmetic Group universe. On May 25th, they visited the 68.000 m2 of the central facilities de Lliçà de Vall, including the factory, R&D+i laboratory, showroom, warehouses, and the recently opened Víctor Martínez Vicario Museum, during a day that concluded with a meal alongside the company's management team and collaborators.
The gala also served to celebrate the Salerm 21 30th Anniversary, with a presentation led by Josep Antoni López, technical director of the brand, at which the new was announced Salerm 21 Thermal Protector, designed to meet the growing need for advanced protection against thermal damage caused by heat tools.
An international event where hairdressing became a spectacle
The Trends Show 2026 transformed hairdressing into an artistic and audiovisual spectacle with the participation of international stylists such as Rachel Da Conceicao, which presented a collection focused on colour as artistic expression; Sergio Molina, creator of RED CODE, a proposal inspired by rebellion, creative freedom, and individual identity; and Laura Betato, founder of Bhaus Barcelona, who brought to the stage an interpretation of the precise cut inspired by the universe of ballet.
In the words of Raúl Martínez Ribes “This international trip represents our way of understanding professional hairdressing: a combination of innovation, creativity, training, and closeness. Being able to bring together over 600 professionals from so many countries in Barcelona is a testament to the great international community we have built together over all these years.
A closing of the day with an unforgettable evening at the Maritime Museum of Barcelona
The day of May 26th concluded with a spectacular gala dinner held in the emblematic Maritime Museum of Barcelona, an emblematic setting that welcomed over 600 international guests for an evening marked by emotion and celebration. The space was transformed to offer an immersive experience where gastronomy, music, and creativity coexisted in a sophisticated and cosmopolitan atmosphere. The gala helped strengthen ties between professionals from different countries and was the perfect culmination to a day designed to celebrate the shared passion for professional beauty.
