The Víctor Martínez Vicario Foundation receives the award for Best Solidarity Action at the Salón Look 2025 Awards.
The recognition highlights the social and human commitment of the Foundation in its work within the beauty and professional hairdressing sector.
The Víctor Martínez Vicario Foundation has been awarded with the Prize for the Best Solidarity Action in the XI Edition of the Salón Look 2025 Awards, at a gala event held on 2 June at IFEMA Madrid. This recognition is a boost to the social work that the Foundation has been carrying out since 2008, focused on supporting professionals in the sector, encouraging education, promoting sustainability and actively collaborating in the fight against cancer.
Organised by IFEMA Madrid as part of Salón Look, the awards recognise every year the people, companies and institutions that contribute significantly to the growth, innovation and prestige of the beauty, hairdressing and aesthetics sector in Spain. In this edition, the jury has highlighted the trajectory and social impact of the Foundation as a reference in the field of solidarity within the industry along with the rest of the 9 winners in the other categories.

Ten winners that set the benchmark for excellence in professional beauty
The gala was attended by more than 300 beauty professionals, brands and specialised press. These were the ten winners selected from among 30 finalists:
- Best Hairdressing Business Project: Kapyderm Laboratories.
- Best Aesthetics Business Project: Novasonix Group.
- Best Professional Career in Hairdressing: Encarna Moreno.
- Best Professional Career in Aesthetics: Silvia Oliete.
- Best Hair Salon Design: Mima tu Cabello by Lara Fernández.
- Best Beauty Salon Design: Centro de Belleza María Cuevas.
- Best Training Project in Hairdressing: Universidad de la Imagen.
- Best Training Project in Aesthetics: Harpo School.
- Best Entrepreneurship: Locco Ibiza Cosmetics.
- Best Solidarity Action: Víctor Martínez Vicario Foundation.
Two honorary awards were also presented to recognise the careers and dedication of key figures in the sector: Cheska and Fernando Pérez.
“Receiving this award is an honour that deeply touches us. It represents recognition of the vision of my husband Victor, who firmly believed in giving back to the sector everything it had given him. Today we continue to work with that purpose in mind: to improve people's lives through commitment, empathy and action”, declared the Ms. Ana Ribes, President of the Víctor Martínez Vicario Foundation during the event.
Since its creation, the Foundation has been financed with 1.5% of the annual profits of the VMV Cosmetic Group, to which brands such as Salerm Cosmetics, Lendan Cosmetics, Arkhé Cosmetics and Marvi belong. This economic backing has enabled the promotion of numerous solidarity initiatives: from training scholarships and assistance for workers in the sector, to environmental projects such as the Víctor Martínez Vicario Forest or support for scientific research in the fight against cancer, active participation with the Stanpa Foundation or the creation of its own centres specialising in oncological beauty such as Marvi and Beauty Studio Center.
This award reinforces the Foundation's commitment to the mission of making a real and positive impact on people's lives, from the very heart of the beauty sector.
More information on the Foundation website.