Sara Pau, autor en VMV Cosmetic Group

Archives

Marta Hazas discovers the world of Arkhé Cosmetics from the inside during her visit to the facilities of VMV Cosmetic Group

The actress and ambassador of Arkhé Cosmetics visits the facilities of VMV Cosmetic Group together with a group of journalists to get a first-hand look at the origins, innovation, and advanced science behind the brand.

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S21 Thermal Protector recognised at the 2026 Prix d'Excellence Capillaire Marie Claire

The brand receives this prestigious recognition in Madrid for the second consecutive year, having been awarded in 2025 for the Bioplasty Cuticle Sealer.

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Lendan Cosmetics launches STUDIO CAST, the new Hair Color Collection that celebrates unfiltered colour

Selected Shades. Unfiltered Cast. Four new unique shades of Lendan Activia Plant Absolutes to find the colour that best expresses each texture, cut and personality

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Salerm Cosmetics presents SIENNA, the new Hair Color Collection inspired by the earth and light of the Mediterranean

Under the claim “Vibrant soul colour”, the brand introduces four new shades of Biokera Natura Color that fuse copper, red and violet undertones with a naturally inspired beauty.

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Salerm Cosmetics launches its 53rd magazine full of trends, fashion and beauty

Salerm Cosmetics Magazine returns with a new edition full of trends, training, innovation and lifestyle to continue inspiring hairdressing professionals.

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Arkhé Cosmetics reaffirms its bond with international fashion as the official hairdressers for Sonia Carrasco's show at Paris Fashion Week S/S 2027.

For the third consecutive time, the premium professional hairdressing brand has signed for the hair backstage of one of the Spanish designers with the greatest international projection, consolidating its presence on the official Paris Fashion Week calendar.

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CASA ARKHÉ, winner of the LOOK Award 2026 for Best Hair Salon Design and Interior

The modernist jewel located in Barcelona of Arkhé Cosmetics receives one of the highest accolades in professional beauty in Spain, consolidating a space where conscious beauty is transformed into an experience.

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VMV Cosmetic Group brings together over 600 international professionals in Barcelona for a spectacular trends gala.

The group Make Barcelona and Ibiza the international epicentre of professional hairdressing with An exclusive journey that combines training, inspiration, innovation, and brand experience.

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Salerm 21 celebrates 30 years as a professional hairdressing icon alongside María Castro

The actress and face of the new campaign, María Castro, stars in an exclusive press encounter in Madrid with Salerm Cosmetics to share her hair care secrets and pay tribute to one of professional hairdressing's most iconic ranges.

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VMV Cosmetic Group opens the Víctor Martínez Vicario Museum, a tribute to its founder's legacy

A unique space that gathers the history, vision, and passion of a key figure in the development of professional hairdressing in Spain.

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