For its 30th anniversary and with María Castro as the face of the new campaign, the iconic Salerm 21 range is launching Thermal Protector, a heat protectant that combines nourishment, repair, and advanced thermal defence.

The renowned actress María Castro embodies the care, protection, and value of hair as a personal asset that deserves to be preserved, starring in the campaign under the Claim “Your most treasured possession. The choice of actress as Campaign image reinforce the launch message, conveying the importance of protecting hair with high-value ingredients and products. 

To “Your best-kept treasure”,Salerm Cosmetics connects with those consumers who seek effective, professional products with over 30 years of technical and scientific backing.

Una respuesta al 80% del daño capilar 

In a scenario where up to 80% of hair damage It is related to the use of thermal tools,Salerm Cosmetics is launching a solution that goes beyond the traditional concept of heat protection.  

Salerm 21 Thermal Protector it has been developed with the 21 benefits of the Salerm 21 range and, in addition, offers a real protection tested at high temperatures, responding to the needs of professional and domestic use, where irons and hairdryers reach levels superior to what many products on the market are capable of withstanding.

Advanced thermal defence and nutrition with 21 benefits

The new release comes in format Spray leave-in conditioner, with a light texture that adds no weight or residue, and allows for complete freedom when styling hair. Su Advanced formula integrate the 21 benefits from the Salerm 21 family such as:  

• Silk protein (Silk Protein), which repairs and strengthens the cuticle.  
• – Encapsulated Vitamins E and B5, which nourish and protect the hair fibre.  
• – One Thermal stability system up to 300ºC, which guarantees effective protection against extreme heat. 

Additionally, its technology allows for a homogeneous heat distribution, avoiding thermal spikes that generate micro-tears and damage to the hair fibre.  

30 years of professional hair care 

With this launch, Salerm Cosmetics reinforces the positioning of Salerm 21 as one of the most iconic professional hair care families, maintaining its effectiveness while evolving to meet the new needs of today's consumer and salon. 

Salerm 21 Thermal Protector becomes an essential step in your hair care routine, especially for sensitive, treated, or frequently heat-exposed hair, offering an effective solution that combines Advanced thermal protection, professional treatment and finish in a single step.