Arkhé Cosmetics Scalp Balance Clay Mud has been recognised in the hair cosmetics category with the Grand Prize for Innovation.

Arkhé Cosmetics, the premium professional hairdressing brand of the VMV Cosmetic Group, has been awarded with the Grand Prize for Innovation in the category of Hair Cosmetics Care at the prestigious salon MCB by Beauté Sélection Paris, in cooperation with L'Éclaireur.

This recognition is a milestone for the firm, which has managed to consolidate its position as a benchmark in innovation, conscious formulation and premium proposals for hair and scalp care.

MCB by Beauté Sélection: the big event in professional hairdressing

The MCB by Beauté Sélection, held annually in Paris, is the international benchmark event that brings together the major players in hairdressing, beauty and make-up. This year's edition, held from 13 to 15 September, professionals, brands and distributors gathered to discover the latest trends, innovations and launches that will mark the future of the sector.

Arkhé Cosmetics, not only presented its product lines in an experiential space, but was also recognised with one of the most coveted awards of the show, confirming its international projection and growing recognition among industry professionals.

Award winning product: Scalp Balance Clay Mud Mask

The award-winning product was the Scalp Balance Clay Mud, a treatment mask designed for balancing, purifying and soothing the scalp, ideal for clients with excess sebum, sensitivity or flaking. Its innovative formula combines natural clays, botanical extracts and soothing actives that deeply cleanse, remove impurities and provide immediate comfort without drying.

Thanks to its creamy texture and detox action, it leaves the scalp feeling fresh and light, while boosting the overall health of the hair. This product is part of the Scalp Balance, designed to restore balance to the hair ecosystem and guarantee professional, long-lasting results.

“This award in Paris is a recognition of the efforts of our R&D team and our vision to offer high-level, sustainable and effective solutions for the most demanding salons. It drives us to continue to innovate and raise the standard of professional hair care”, noted Raúl Martínez Ribes, CEO of VMV Cosmetic Group.

Innovation with the Arkhé Cosmetics seal

The victory at the MCB confirms Arkhé Cosmetics' positive reception in France, its growing international relevance and its commitment to lead the transformation of the sector towards more conscious, sensorial and effective formulas.

See all the winners: https://www.mcbbybeauteselection.com/temps-fort/decouvrez-les-gagnants-du-grix-innovation-2025