The environmental initiative promoted by VMV Cosmetic Group has already reached 2,000 trees planted and 2 hectares regenerated in Teruel, reinforcing the group's commitment to sustainable development.
At VMV Cosmetic Group, sustainability is part of a business vision that places people and the planet at the center of every decision. Within this strategy, aligned with the Sustainable Development Goals of the 2030 Agenda, the group continues to drive projects that actively contribute to the protection and regeneration of the natural environment.
With this purpose in mind, the Victor Martínez Vicario Forest, a reforestation initiative located in the area of Vértice del Frío (Teruel), Created to recover a historical forest ecosystem and generate a long-term positive impact on the territory. Since its launch, the project has become one of the company's most representative environmental pillars.
A new expansion to continue generating positive impact
During 2026, VMV Cosmetic Group has taken a new step in its commitment to the environment by expanding the Víctor Martínez Vicario Forest with the planting of 1,000 additional trees, which means regeneration of one hectare more of forest area.
Thanks to this performance, the project has now reached a total of 2,000 trees planted y 2 hectares recovered. In addition, the forest has absorbed 3.15 tons of CO2 so far and has resulted in 21 m3 of water benefit and the generation of 400 hours of rural employment (approximately 50 people).
The expansion allows us to continue contributing to the recovery of an area especially valuable from an ecological point of view, favoring biodiversity, carbon capture, improving soil quality and generating environmental benefits for future generations.
A project aligned with the sustainable strategy of VMV Cosmetic Group
The creation of the forest is part of an integrated strategy that includes multiple actions aimed at reducing the environmental impact of business activity. Currently, VMV Cosmetic Group is developing initiatives related to energy efficiency, responsible water management, the use of renewable energy, the incorporation of more sustainable materials, and the protection of natural resources.
The company produces solar energy annually to advance towards energy self-sufficiency, has water purification systems in its production plant, and is constantly working on optimizing processes to minimize its environmental footprint.
Growing to give back value to the planet
The expansion of the Víctor Martínez Vicario Forest reflects VMV Cosmetic Group’s commitment to generating a positive impact that extends beyond its business activities. Beyond economic results, the group is committed to building a sustainable legacy that contributes to environmental conservation and the development of local communities.
With these 1,000 new trees, the project continues to grow and reaffirms VMV Cosmetic Group’s commitment to a responsible, innovative and environmentally friendly business model, demonstrating that beauty and sustainability can go hand in hand.
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