The actress and ambassador of Arkhé Cosmetics visits the facilities of VMV Cosmetic Group together with a group of journalists to get a first-hand look at the origins, innovation, and advanced science behind the brand.
Marta Hazas, ambassador of Arkhé Cosmetics, He has visited the facilities of VMV Cosmetic Group on a day specially designed to bring the press closer to the company’s universe and discover, from the inside, the knowledge, innovation and development behind its products.
The experience has begun in the new salon ANARA by Ana Lérida en Metropolitan Iradier, At Arkhé Cosmetics' ambassador lounge in Barcelona, where Marta Hazas welcomed the journalists together with the brand's team. During this first part of the meeting, the entire day was presented, highlighting the strong connection between the actress and Arkhé Cosmetics and its philosophy. conscious beauty.
Marta Hazas, ambassador of Arkhé Cosmetics
The collaboration between Marta Hazas and Arkhé Cosmetics It stems from the brand's desire to bring its universe closer to its customers through a figure linked to values such as authenticity, naturalness and elegance.
“For me, Arkhé represents a way of understanding hair care based on respect, innovation, and well-being. I have always valued taking care of my hair, and as an ambassador, knowing all the research, development, and precision work that goes into every product has allowed me to discover a new dimension of that care. Seeing firsthand how formulas are created and developed makes me value the products I represent even more. It’s a blessing to be part of a brand that is so conscious and cares as much about the result as the entire process behind it.”
After the welcome, Marta Hazas and the journalists have moved to the facilities of VMV Cosmetic Group, a group to which Arkhé Cosmetics belongs, to discover the different areas involved in the development and manufacture of its products.
A look inside VMV Cosmetic Group
The visit allowed us to tour the 68.000 m2 which are part of the group's head quarters and see some of the areas that are part of the process creation, research, development and production. Among them are the central offices, which boast a spectacular showroom and auditorium where events and training galas for the sector are held, the Salón Selección, where the group’s furniture and equipment are created, the laboratories, the factories for both dyes and products, Aerosol Ibérica, VICO, and the packaging areas.
The tour has thus brought attendees closer to the industrial dimension of VMV Cosmetic Group and the work that exists behind the 15 brands that make up the company.
The day has ended with a very special visit to the newly opened Museum VMV Cosmetic Group, a space dedicated to the legacy of its founder, Don Víctor Martínez Vicario, and the trajectory and evolution of the group, which allows us to discover its origins, its growth and its history, always hand in hand with the professional hairdressing sector over more than seven decades.
DENSITY, the new range from Arkhé Cosmetics
During the day, Marta Hazas and the journalists were also able to discover DENSITY, The new Arkhé Cosmetics range is focused on hair loss and the lack of hair density.
The results of his study in vivo They show a drop in fall by up to 65% to 150 days of use and a 25.6% increase in capillary density, with up to 13,200 new hair follicles generated during the treatment. In addition, the protocol manages to reactivate an 14% units of follicular units and increase by one 25.5% the growth rate of hair.
The range consists of Foam Shampoo, a micellar shampoo with a restructuring foam that gently cleanses while helping to strengthen the hair fiber and improve its density and strength; and Booster, A concentrated treatment with a strengthening effect that helps to restore and densify hair, improve its resilience and give it a healthier, revitalized appearance.
Both products are also available in the pack DENSITY Growth & Boost, designed as a care routine to achieve a healthy scalp, stronger hair and promote visible growth.
The experience ended with a meal where the attendees were able to share their impressions with each other. Martínez Vicario family and delve deeper into the philosophy, trajectory, and future vision of the group.
With this initiative, Arkhé Cosmetics reinforces its commitment to bringing its products, as well as the knowledge, research and sustainability that make each of its developments possible, closer to the media., By highlighting the connection between innovation, professional experience, and hair care, which is part of their DNA.