Top models, scientists, artists and influencers entrusted their looks to Arkhé Cosmetics in an edition where the brand once again stood out as an absolute reference for professional backstage..
For the second consecutive year, Arkhé Cosmetics, the premium haircare brand of the VMV Cosmetic Group, has been the official hairdresser of the IX Woman Awards, The event was held on Monday 17 November at the emblematic Casino de Madrid.
A gala that brought together national and international female talent and where Arkhé once again demonstrated why it is one of the most outstanding professional brands in the sector: innovation, science and conscious beauty serving personalities from fashion, culture, science and entertainment.
PHOTO: All the award winners at the IX Woman 2025 Awards / Juan Pelegrin
Inspiring prize-winners: talent, innovation and leaders in their disciplines
The Woman 2025 Awards once again highlighted the value of creativity, excellence and innovation as drivers of progress. The gala was a tribute to talent in all its forms, and consolidated the Woman as a reference in style, culture and leadership. Some of the award winners were:
- Aitana Sánchez-Gijón, Actress Award.
- Cristina Oria, Gastro Award.
- Sara Garcia, Science Prize.
- Gioseppo, Marca España Award.
- Carolina Marín, Sports Award.
- María Luisa Gutiérrez, Film Prize.
- Maite Casademunt, Woman Business Award.
One of the most special moments of the evening was the awarding of the Music Prize a Pablo Alborán, He dedicated some heartfelt words about the importance of roots and dedicated the award to his mother. In addition, the Special Prize no. 400, awarded to four Spanish fashion icons: Nieves Álvarez, Laura Sánchez, Verónica Blume and Helen Svedin. Four iconic models received this recognition to coincide with the magazine's 400th issue.
Luxury backstage: models, artists and award-winners were seen by the Arkhé Cosmetics stylists.
Arkhé Cosmetics shone once again at the Casino de Madrid, where it did the hair of the main award winners. The top models awarded Veronica Blume, Laura Sanchez and Helen Sviden, together with the scientific Sara Garcia and personalities such as the singer Ana Guerra, Paula Ordovás o Eugenia Osborne, entrusted their looks to the firm. The artistic team of Arkhé Cosmetics - led by the stylists Andrea (@andreamarcogiuseppe) from Portal Avinyó salon (@portalavinyo) and Sara Rabaneda (@dearhair.madrid)- were in charge of designing and executing the evening's looks. Arkhé shared backstage with the prestigious make-up company Bobbi Brown, achieving a perfect synchronicity between hair & makeup that was reflected in the looks on the red carpet.
PHOTO: Backstage of the IX Woman 2025 Awards / Juan Pelegrin
Trends and technique: the most outstanding looks worked by Arkhé Cosmetics
The hairstyles were in line with international trends and Arkhé's philosophy, where texture and controlled naturalness are the protagonists. Some of the most outstanding looks were:
- Veronica Blume: Flowy Texture, mix of broken waves and airy effect.
- Laura Sánchez and Sara García: casual updos on a textured base, looking for the “tousled but styled” effect.
- Paula Ordovás: a combination of wet look with sculpted waves, using products from the new styling collection ”Shapes”.
- Ana Guerra: polished and elegant ponytail.
- Eugenia Osborne: natural and textured waves.
- Helen SvidenGlam ponytail with natural locks on the face.
PHOTO: Verónica Blume, Helen Sviden, Laura Sanchez and Ana Guerra at the IX Woman Awards. Gtres / Sergio R Moreno
A sensory space by Arkhé that won over the audience.
During the gala, the Vice President of Arkhé Cosmetics and VMV Cosmetic Group presented the award Marca España a Giuseppo, reinforcing the brand's involvement in an event that celebrates women's national leadership in various fields. In addition, during the official awards cocktail reception, the brand was joined by a experiential space which was one of the most visited points of the evening. There, the attendees were able to discover and try it out for themselves:
- The power of the Chlorella Vulgaris, a superfood for the scalp and hair that acts as an anti-inflammatory prebiotic natural and present in all Arkhé product formulas. Balance and nourishment from within.
- An exclusive aromatherapy workshop where each guest received a gifting personalised, adapted to your hair needs and sensory profile.
An immersive experience that reflected the brand's DNA: advanced science, innovation and conscious beauty.
PHOTO: Arkhé Cosmetics experiential zone at the IX Woman Awards / d.r.
Arkhé Cosmetics: innovation at the service of a new era in haircare
After becoming a benchmark for the most demanding professionals, Arkhé continues to consolidate its presence at major national and international events. Its participation in the Woman Awards reaffirms its role as a expert brand, committed to and aligned with female talent, as well as its commitment to a more respectful, sustainable and conscious haircare.