Arkhé marks a new premium horizon in professional cosmetics in the country and expands its #bellezaconsciente internationally.
Nearly 200 professionals from the sector lived a unique experience where science, innovation and excellence came together to celebrate conscious beauty with Arkhé in Ecuador.
The premium professional cosmetics brand Arkhé Cosmetics, belonging to VMV Cosmetic Group, has celebrated with great success its official launch in Ecuador, consolidating its international expansion and its position as a benchmark firm in the new era of professional haircare.
The event took place last Monday 20 October in the prestigious Country Club Guayaquil, where clients, industry professionals and specialised press enjoyed an exclusive evening full of sensorial experiences, art and conscious beauty. The gala was hosted by the renowned cosmetologist and make-up artist Andrea Navarrete @andreanmakeup.
An evening of premium sensory experiences
The presentation of Arkhé Cosmetics in Ecuador was a celebration in every sense of the word. The evening combined art, music and performance in an elegant and carefully decorated setting. Attendees were able to enjoy live music by the saxophonist @sm_saxmusic, live painting by the renowned Ecuadorian artist Elio Wong (@eliowongm) and a contemporary flamenco show with the participation of @gyeflamenca.
In addition, the event featured a exclusive hair show which allowed guests to discover the textures, fragrances and results of Arkhé products. The audience vibrated on the runway to the live performances of the robertobolanosandlacityband and of the dancers of @eskalaproducciones. Another example of Arkhé's support for Ecuadorian artists.
The evening ended with a cocktail party with pimmersive hotocall in which you could taste signature cocktails by the hand of @drinkteam.com and with the great final surprise fireworks display, symbol of the brand's transformative spirit.
Arkhé Cosmetics: science, innovation and conscious beauty
Arkhé Cosmetics represents the evolution of professional cosmetics to a new level, with a more conscious and innovative. Born under the umbrella and the experience of the renowned Spanish group VMV Cosmetic Group, the brand combines advanced science, natural ingredients y sustainability to offer high-performance hair treatments that respect hair and the planet.
Its products, with an average of up to 96% of ingredients of natural origin, are biodegradable, cruelty-free y free of sulphates, parabens and silicones, ensuring visible and long-lasting results with a responsible approach.
“Arkhé is innovation and science at the service of conscious beauty. Our aim is to accompany salon professionals in their evolution towards advanced, effective and sustainable cosmetics”.”, he stressed Raúl Martínez Ribes, CEO of VMV Cosmetic Group.
International growth with its own identity and experience
With a consolidated presence in Spain, France, Mexico, Dominican Republic, Costa Rica and now Ecuador, Arkhé Cosmetics continues its international expansion by focusing on the technical excellence, the continuous research (R&D&I) and the proximity to the professional.
The success of the event in Guayaquil reaffirms the great reception of the brand among Ecuadorian professionals, who valued its history, its values and its proposal of beauty with purpose.
More information on the Arkhé Cosmetics website.