The brand consolidates its international expansion as a premium professional hairdressing brand.
The hair care revolution: Conscious beauty, innovation, excellence and soul.
Arkhé Cosmetics held last Monday 21 July its official launch in Costa Rica with an exclusive event carefully designed to connect the essence of the brand with the country's professionals. This action reaffirms VMV Cosmetic Group's commitment to international expansion and the positioning of Arkhé as a premium brand in the professional hairdressing sector.
The meeting took place in the spectacular Alta Fiori of Escazú, The space, with unique views of the entire central valley, was transformed to offer guests an immersive and sensory experience, reflecting the values of Arkhé Cosmetics: conscious beauty, innovation, excellence and soul.
A sensory and experiential event
Attendees were greeted with an immersive environment: signature cocktails, interactive product experiences in a sensory olfactory table, a magazine photobooth and live music by the saxophonist Diego Campos, which gave a unique touch to the welcome.
The official presentation of the brand was hosted by the communicator Maria Gonzalez Roesh and featured key figures from the Arkhé universe, such as Leidy Navarro, David Navarro, Cristian de Benito and Raul Martinez, CEO of VMV Cosmetic Group, who shared the firm's philosophy, purpose and vision for the future.
After the institutional part, the experience continued on the spectacular terrace with an evening of networking that fused Mediterranean gastronomy, molecular cocktails and live music by a DJ. The most memorable moment of the evening was the spectacular fire show, who surprised everyone by appearing unexpectedly, creating a vibrant and memorable finale.
Arkhé Cosmetics: beauty and innovation with purpose
Born under the umbrella of VMV Cosmetic Group, Arkhé Cosmetics represents the evolution of hairdressing towards a more conscious, innovative and committed approach. Its high-performance, natural formulas have been created for salons seeking technical excellence, high quality products and a conscious contribution to the planet.
“Costa Rica is a key market for Arkhé Cosmetics, where we find a great sensitivity towards conscious beauty and an increasingly demanding and prepared professional community. This launch reinforces our commitment to continue growing in Latin America with a unique and revolutionary proposal in the professional sector”.”, he declared Raúl Martínez Ribes, CEO of VMV Cosmetic Group.
International growth with its own identity
Already present in Spain, France, Mexico, the Dominican Republic and now Costa Rica., Arkhé Cosmetics continues on its path of internationalisation with a strategy based on proximity to professionals, respect for the environment and differentiation through a strong commitment to R&D&I in products and experience.
More information on the Arkhé Cosmetics website.