The premium professional hairdressing brand presented its innovative colouring system at a major event that brought together industry leaders at the Santa Ana Country Club.
Nearly 200 professionals from the sector lived a unique experience where science, innovation and excellence came together to celebrate conscious beauty with Arkhé in Ecuador.
Arkhé Cosmetics continues to consolidate its international growth with the official launch of Color Pure in Costa Rica, an event that brought together leading hairdressing professionals at the prestigious Santa Ana Country Club and allowed attendees to discover first-hand the brand's new generation of professional colouring.
Held on 2 March, the event was an immersive experience designed to connect stylists with the Arkhé Cosmetics universe. The event was presented by Maria Gonzalez Roesh The event was attended by renowned professionals from the sector who played the leading role in the different technical and artistic presentations.
One of the highlights of the day was the Arkhé immersive tunnel, an experiential tour consisting of nine stations dedicated to the different ranges of the brand, where attendees were able to discover the philosophy, innovation and results of its products in a sensory and educational environment, where advanced science was the protagonist.
A technical and artistic spectacle to show the power of Color Pure
The central stage hosted a series of technical and creative presentations that demonstrated live the potential of the new colour.
Among the guest artists were Raquel da Conceição, Global Artist of VMV Cosmetic Group with more than 20 years of experience in precision cutting and colour; Fernanda Ruiz, Arkhé Cosmetics specialised technician and expert in hair diagnostics; Yensie Matarrita, a stylist renowned for her creativity and commitment to conscious beauty; and Ariel Torres, Arkhé Cosmetics ambassador and specialist in advanced colour techniques.
Throughout the session, the professionals demonstrated different colour proposals and customised techniques that reflect the versatility and treatment approach of Color Pure, culminating in a spectacular final fashion show that staged the results.
Colour Pure: advanced science for a new generation of colouring
During the event, Juan Luis Barragan, Global Brand Manager of Arkhé Cosmetics, presented the main innovations of Color Pure, highlighting its approach based on the combination of advanced science, natural ingredients and hair treatment.
The new range offers full coverage with a fibre-friendly approach to hair care, The colour is longer lasting and more luminous thanks to its unique patented treatment technology, designed to strengthen and moisturise hair during the colouring process.
Its formula incorporates a double encapsulation system with prebiotic and plant keratin, in addition to a 92% of ingredients of natural origin, including the L-arginine, The Ayurvedic infusion, a multivitamin complex and an Ayurvedic infusion made up of eight medicinal plants.
This approach makes Color Pure an ideal solution for premium salons looking for high-level technical results without compromising hair health, The new generation of more conscious and sophisticated colour services is aligned with this.
A vision of growth for the professional market
The event also featured the participation of Leidy and David Navarro, They shared the brand's vision of growth in the country and reaffirmed the group's commitment to training, innovation and the development of professional stylists.
During their speech, they emphasised that the arrival of Color Pure marks the start of a new era for Arkhé Cosmetics in Costa Rica, which will include specialised training programmes, technical workshops and new experiences designed for professionals looking to differentiate themselves in the premium segment.
With this launch, Arkhé Cosmetics reinforces its international positioning as a premium professional hairdressing brand, The company is committed to scientific innovation, respect for the hair and technical excellence as pillars to continue driving the future of colour in beauty salons.
