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Passion and design as axes of communication
The group is making Barcelona and Ibiza the international epicentre of professional hairdressing with an exclusive trip that combines training, inspiration, innovation, and brand experience.
The actress and face of the new campaign, María Castro, stars in an exclusive press encounter in Madrid with Salerm Cosmetics to share her hair care secrets and pay tribute to one of professional hairdressing's most iconic ranges.
A unique space that gathers the history, vision, and passion of a key figure in the development of professional hairdressing in Spain.
The Víctor Martínez Vicario Foundation receives the award for Best Solidarity Action at the Salón Look 2025 Awards.
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