OUR VMV MODEL
Passion, effort and people
We have extensive experience in the beauty sector and a deep knowledge of it. This allows us to be aware of the latest market trends and to be able to implement innovations quickly and efficiently in order to respond to our customers' requirements.
+70
years of experience
15
brands
+65
own delegations
+50
countries
+68.000
m2 facilities
We want to be your partner in image and wellness care.
Extensive international presence
Our international presence allows us to adapt to the different demands of consumers in different parts of the world. We are proud to be able to bring our philosophy and our products to every corner of the globe, offering everyone the opportunity to feel beautiful and cared for.
We have production plants located in Barcelona (Spain) and Valencia (Venezuela). The plant in Spain sells part of its production in the local market and exports to the rest of the world, thanks to the presence of delegations in these markets. The plant in Venezuela, with a surface area of 10,000 square metres and in operation since 1995, focuses on production for the domestic market.
Maximum quality by optimising processes
Thanks to the use of state-of-the-art machinery, process automation, large purchasing volumes and a strategy of minimal or no financial costs, among other factors, we are able to provide an excellent quality product at a competitive price and very quickly.
Commitment to innovation
The cosmetics sector is characterised by a constant demand for products that follow fashion trends and offer technical improvements that provide natural and less aggressive results. To address these challenges, at VMV Cosmetic Group we have been strongly committed to innovation in the creation of new products since the 1970s, through our R&D centre, the Lamarvi Cosmetic Laboratories, where we develop new references.
In addition, we are pioneers in the creation of a dye preservation system and the production of colour batches that are stable in relation to each other. This innovative vision, together with our commitment to quality, sustainability and safety, has contributed to the success of VMV Cosmetic Group in the cosmetics market.
