{"id":4530,"date":"2026-05-28T12:00:21","date_gmt":"2026-05-28T12:00:21","guid":{"rendered":"https:\/\/vmvcosmeticgroup.com\/?p=4530"},"modified":"2026-05-28T12:01:51","modified_gmt":"2026-05-28T12:01:51","slug":"vmv-cosmetic-group-reune-en-barcelona-a-mas-de-600-profesionales-internacionales-en-una-espectacular-gala-de-tendencias","status":"publish","type":"post","link":"https:\/\/vmvcosmeticgroup.com\/pt\/vmv-cosmetic-group-reune-en-barcelona-a-mas-de-600-profesionales-internacionales-en-una-espectacular-gala-de-tendencias\/","title":{"rendered":"VMV Cosmetic Group re\u00fane em Barcelona mais de 600 profissionais internacionais numa espetacular gala de tend\u00eancias"},"content":{"rendered":"

O grupo <\/strong>transformar Barcelona e Ibiza no epicentro internacional da cabeleireira profissional com <\/strong>uma viagem exclusiva que combina forma\u00e7\u00e3o, inspira\u00e7\u00e3o, inova\u00e7\u00e3o e experi\u00eancia de marca.<\/strong><\/h4>\n

<\/p>\n

\"\"<\/p>\n

A Salerm Cosmetics e a VMV Cosmetic Group reuniram-se no dia 26 de maio em Barcelona com mais de 600 profissionais de cabeleireiro<\/strong> de distintos pa\u00edses numa grande gala internacional celebrada no Hotel Hilton Diagonal Mar, dentro da tradicional viagem internacional do grupo, que este ano decorre entre Barcelona e Ibiza.<\/p>\n

Uma viagem para descobrir o universo VMV Cosmetic Group<\/strong><\/h3>\n

Durante v\u00e1rios dias, os participantes est\u00e3o a viver uma experi\u00eancia imersiva no universo VMV Cosmetic Group. No dia 25 de maio visitaram os 68.000 m2<\/sup> das instala\u00e7\u00f5es centrais<\/strong> de Lli\u00e7\u00e0 de Vall, incluindo f\u00e1brica, laborat\u00f3rio de I+D+i, showroom, armaz\u00e9ns e o rec\u00e9m-inaugurado Museu V\u00edctor Mart\u00ednez Vicario, numa jornada que concluiu com um almo\u00e7o junto da equipa diretiva e colaboradores da companhia.<\/p>\n

\"\"<\/p>\n

A gala serviu tamb\u00e9m para celebrar o 30.\u00ba anivers\u00e1rio da Salerm 21<\/strong>, com uma apresenta\u00e7\u00e3o liderada por Josep Antoni L\u00f3pez<\/strong>, diretor t\u00e9cnico da marca, onde foi apresentado o novo Protetor T\u00e9rmico Salerm 21<\/strong>, concebido para responder \u00e0 crescente necessidade de prote\u00e7\u00e3o avan\u00e7ada contra danos t\u00e9rmicos causados por ferramentas de calor.<\/p>\n

\"\"<\/p>\n

Um evento internacional onde a cabeleireira se tornou espet\u00e1culo<\/strong><\/h3>\n

O Show de Tend\u00eancias 2026 transformou a arte de cortar e pentear cabelo num espet\u00e1culo art\u00edstico e audiovisual, com a participa\u00e7\u00e3o de cabeleireiros internacionais como Rachel Da Concei\u00e7\u00e3o<\/strong>, que apresentou uma cole\u00e7\u00e3o centrada na cor como express\u00e3o art\u00edstica; S\u00e9rgio Molina<\/strong>, criador de C\u00d3DIGO VERMELHO<\/em>, uma proposta inspirada na rebeldia, na liberdade criativa e na identidade individual; e Laura Betato<\/strong>, fundadora da Bhaus Barcelona, levou ao palco uma interpreta\u00e7\u00e3o do corte de precis\u00e3o inspirada no universo do ballet.<\/p>\n

\"\"<\/p>\n

Em palavras de Ra\u00fal Mart\u00ednez Ribes <\/strong>\u201cEsta viagem internacional representa a nossa forma de entender a profiss\u00e3o de cabeleireiro: uma combina\u00e7\u00e3o de inova\u00e7\u00e3o, criatividade, forma\u00e7\u00e3o e proximidade. Poder reunir em Barcelona mais de 600 profissionais de tantos pa\u00edses \u00e9 uma demonstra\u00e7\u00e3o da grande comunidade internacional que constru\u00edmos juntos ao longo de todos estes anos.\u201d.<\/em><\/p>\n

\"\"<\/p>\n

Um fecho de jornada com uma noite inesquec\u00edvel no Museu Mar\u00edtim de Barcelona<\/strong><\/p>\n

A jornada de 26 de maio culminou com um espetacular jantar de gala realizado no emblem\u00e1tico Museu Mar\u00edtim de Barcelona<\/strong>, um cen\u00e1rio emblem\u00e1tico que acolheu os mais de 600 convidados internacionais numa noite marcada pela emo\u00e7\u00e3o e celebra\u00e7\u00e3o. O espa\u00e7o foi transformado para oferecer uma experi\u00eancia imersiva onde gastronomia, m\u00fasica e criatividade conviveram num ambiente sofisticado e cosmopolita. A gala permitiu refor\u00e7ar os la\u00e7os entre profissionais de diferentes pa\u00edses e p\u00f4s o toque final num dia concebido para celebrar a paix\u00e3o partilhada pela beleza profissional.<\/p>\n

\"\"<\/p>\n

VER TODAS AS FOTOS DA VIAGEM INTERNACIONAL 2026<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

O grupo transforma Barcelona e Ibiza no epicentro internacional da cabeleireira profissional com uma viagem exclusiva que combina forma\u00e7\u00e3o, inspira\u00e7\u00e3o, inova\u00e7\u00e3o e experi\u00eancia de marca.<\/p>","protected":false},"author":4,"featured_media":4534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,34,39,36,40,35],"tags":[],"class_list":["post-4530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-eventos","category-lanzamientos","category-lendan-cosmetics","category-premios","category-salerm-cosmetics"],"yoast_head":"\nVMV Cosmetic Group re\u00fane en Barcelona a m\u00e1s de 600 profesionales internacionales en una espectacular gala de tendencias - VMV Cosmetic Group<\/title>\n<meta name=\"description\" content=\"El 26 de mayo en Barcelona Salerm Cosmetis reuni\u00f3 a m\u00e1s de 600 profesionales de la peluquer\u00eda de distintos pa\u00edses en una gran gala internacional de tendencias.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vmvcosmeticgroup.com\/pt\/vmv-cosmetic-group-reune-en-barcelona-a-mas-de-600-profesionales-internacionales-en-una-espectacular-gala-de-tendencias\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VMV Cosmetic Group re\u00fane en Barcelona a m\u00e1s de 600 profesionales internacionales en una espectacular gala de tendencias - 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