{"id":4530,"date":"2026-05-28T12:00:21","date_gmt":"2026-05-28T12:00:21","guid":{"rendered":"https:\/\/vmvcosmeticgroup.com\/?p=4530"},"modified":"2026-05-28T12:01:51","modified_gmt":"2026-05-28T12:01:51","slug":"vmv-cosmetic-group-reune-en-barcelona-a-mas-de-600-profesionales-internacionales-en-una-espectacular-gala-de-tendencias","status":"publish","type":"post","link":"https:\/\/vmvcosmeticgroup.com\/pt\/vmv-cosmetic-group-reune-en-barcelona-a-mas-de-600-profesionales-internacionales-en-una-espectacular-gala-de-tendencias\/","title":{"rendered":"VMV Cosmetic Group re\u00fane em Barcelona mais de 600 profissionais internacionais numa espetacular gala de tend\u00eancias"},"content":{"rendered":"<h4><strong>El grupo <\/strong><strong>convierte Barcelona e Ibiza en el epicentro internacional de la peluquer\u00eda profesional con <\/strong><strong>un viaje exclusivo que combina formaci\u00f3n, inspiraci\u00f3n, innovaci\u00f3n y experiencia de marca.<\/strong><\/h4>\n<p><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4534 size-full\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-28-a-las-13.52.10.png\" alt=\"\" width=\"528\" height=\"323\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-28-a-las-13.52.10.png 528w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-28-a-las-13.52.10-300x184.png 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-28-a-las-13.52.10-18x12.png 18w\" sizes=\"auto, (max-width: 528px) 100vw, 528px\" \/><\/p>\n<p>Salerm Cosmetics y VMV Cosmetic Group reunieron el 26 de mayo en Barcelona a m\u00e1s de <strong>600 profesionales de la peluquer\u00eda<\/strong> de distintos pa\u00edses en una gran gala internacional celebrada en el Hotel Hilton Diagonal Mar, dentro del tradicional viaje internacional del grupo, que este a\u00f1o se desarrolla entre Barcelona e Ibiza.<\/p>\n<h3><strong>Un viaje para descubrir el universo VMV Cosmetic Group<\/strong><\/h3>\n<p>Durante varios d\u00edas, los asistentes est\u00e1n viviendo una experiencia inmersiva en el universo VMV Cosmetic Group. El 25 de mayo visitaron los <strong>68.000 m<sup>2<\/sup> de las instalaciones centrales<\/strong> de Lli\u00e7\u00e0 de Vall, incluyendo f\u00e1brica, laboratorio de I+D+i, showroom, almacenes y el recientemente inaugurado Museo V\u00edctor Mart\u00ednez Vicario, en una jornada que concluy\u00f3 con una comida junto al equipo directivo y colaboradores de la compa\u00f1\u00eda.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4535 size-full\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-28-a-las-13.52.17.png\" alt=\"\" width=\"524\" height=\"362\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-28-a-las-13.52.17.png 524w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-28-a-las-13.52.17-300x207.png 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-28-a-las-13.52.17-18x12.png 18w\" sizes=\"auto, (max-width: 524px) 100vw, 524px\" \/><\/p>\n<p>La gala tambi\u00e9n sirvi\u00f3 para celebrar el <strong>30\u00ba aniversario de Salerm 21<\/strong>, con una presentaci\u00f3n liderada por <strong>Josep Antoni L\u00f3pez<\/strong>, director t\u00e9cnico de la marca, en la que se dio a conocer el nuevo <strong>Protetor T\u00e9rmico Salerm 21<\/strong>, concebido para responder a la creciente necesidad de protecci\u00f3n avanzada frente al da\u00f1o t\u00e9rmico causado por herramientas de calor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4536 size-full\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-28-a-las-13.52.25.png\" alt=\"\" width=\"526\" height=\"359\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-28-a-las-13.52.25.png 526w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-28-a-las-13.52.25-300x205.png 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-28-a-las-13.52.25-18x12.png 18w\" sizes=\"auto, (max-width: 526px) 100vw, 526px\" \/><\/p>\n<h3><strong>Un evento internacional donde la peluquer\u00eda se convirti\u00f3 en espect\u00e1culo<\/strong><\/h3>\n<p>El Show de Tendencias 2026 convirti\u00f3 la peluquer\u00eda en un espect\u00e1culo art\u00edstico y audiovisual con la participaci\u00f3n de estilistas internacionales como <strong>Rachel Da Conceicao<\/strong>, que present\u00f3 una colecci\u00f3n centrada en el color como expresi\u00f3n art\u00edstica; <strong>Sergio Molina<\/strong>, creador de <em>RED CODE<\/em>, una propuesta inspirada en la rebeld\u00eda, la libertad creativa y la identidad individual; y <strong>Laura Betato<\/strong>, fundadora de Bhaus Barcelona, que llev\u00f3 al escenario una interpretaci\u00f3n del corte de precisi\u00f3n inspirada en el universo del ballet.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4537 size-full\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-28-a-las-13.52.40.png\" alt=\"\" width=\"418\" height=\"275\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-28-a-las-13.52.40.png 418w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-28-a-las-13.52.40-300x197.png 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-28-a-las-13.52.40-18x12.png 18w\" sizes=\"auto, (max-width: 418px) 100vw, 418px\" \/><\/p>\n<p>En palabras de <strong>Ra\u00fal Mart\u00ednez Ribes <\/strong><em>\u201cEste viaje internacional representa nuestra manera de entender la peluquer\u00eda profesional: una combinaci\u00f3n de innovaci\u00f3n, creatividad, formaci\u00f3n y cercan\u00eda. Poder reunir en Barcelona a m\u00e1s de 600 profesionales de tantos pa\u00edses es una muestra de la gran comunidad internacional que hemos construido juntos a lo largo de todos estos a\u00f1os\u201d.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4538 size-full\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-28-a-las-13.52.49.png\" alt=\"\" width=\"437\" height=\"269\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-28-a-las-13.52.49.png 437w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-28-a-las-13.52.49-300x185.png 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-28-a-las-13.52.49-18x12.png 18w\" sizes=\"auto, (max-width: 437px) 100vw, 437px\" \/><\/p>\n<p><strong>Un cierre de jornada con un noche inolvidable en el Museu Mar\u00edtim de Barcelona<\/strong><\/p>\n<p>La jornada del 26 de mayo culmin\u00f3 con una espectacular cena de gala celebrada en el emblem\u00e1tico <strong>Museu Mar\u00edtim de Barcelona<\/strong>, un entorno emblem\u00e1tico que acogi\u00f3 a los m\u00e1s de 600 invitados internacionales en una velada marcada por la emoci\u00f3n y la celebraci\u00f3n. El espacio se transform\u00f3 para ofrecer una experiencia inmersiva donde gastronom\u00eda, m\u00fasica y creatividad convivieron en un ambiente sofisticado y cosmopolita. La gala permiti\u00f3 reforzar los lazos entre profesionales de diferentes pa\u00edses y puso el broche de oro a una jornada dise\u00f1ada para celebrar la pasi\u00f3n compartida por la belleza profesional.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4539 size-full\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-28-a-las-13.52.55.png\" alt=\"\" width=\"493\" height=\"326\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-28-a-las-13.52.55.png 493w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-28-a-las-13.52.55-300x198.png 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-28-a-las-13.52.55-18x12.png 18w\" sizes=\"auto, (max-width: 493px) 100vw, 493px\" \/><\/p>\n<p><strong><a href=\"https:\/\/vmvcosmeticgroup365-my.sharepoint.com\/:f:\/g\/personal\/spau_vmvcg_com\/IgB3MJbviex1QJZy1VIYYKWXAeU9LBF4DXOgdB7P7q0cOhk?e=MIu86j\">VER TODAS LAS FOTOS DEL VIAJE INTERNACIONAL 2026<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>O grupo transforma Barcelona e Ibiza no epicentro internacional da cabeleireira profissional com uma viagem exclusiva que combina forma\u00e7\u00e3o, inspira\u00e7\u00e3o, inova\u00e7\u00e3o e experi\u00eancia de marca.<\/p>","protected":false},"author":4,"featured_media":4534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,34,39,36,40,35],"tags":[],"class_list":["post-4530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-eventos","category-lanzamientos","category-lendan-cosmetics","category-premios","category-salerm-cosmetics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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