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{"id":3946,"date":"2025-09-15T10:00:34","date_gmt":"2025-09-15T10:00:34","guid":{"rendered":"https:\/\/vmvcosmeticgroup.com\/?p=3946"},"modified":"2025-09-24T15:20:17","modified_gmt":"2025-09-24T15:20:17","slug":"arkhe-cosmetics-gran-premio-innovacion-mcb-beaute-selection-paris","status":"publish","type":"post","link":"https:\/\/vmvcosmeticgroup.com\/pt\/arkhe-cosmetics-gran-premio-innovacion-mcb-beaute-selection-paris\/","title":{"rendered":"A Arkh\u00e9 Cosmetics ganha o Grande Pr\u00e9mio de Inova\u00e7\u00e3o no MCB by Beaut\u00e9 S\u00e9lection Paris"},"content":{"rendered":"<h4><strong>Arkh\u00e9 Cosmetics Scalp Balance Clay Mud foi reconhecida na categoria de cosm\u00e9ticos capilares com o Grande Pr\u00e9mio de Inova\u00e7\u00e3o.<\/strong><\/h4>\n<p><!--more--><\/p>\n<p><strong>Cosm\u00e9ticos Arkh\u00e9,<\/strong> a marca de cabeleireiro profissional de excel\u00eancia do Grupo VMV Cosmetic, foi galardoada com o pr\u00e9mio <strong>Grande Pr\u00e9mio para a Inova\u00e7\u00e3o na categoria de Cuidados Cosm\u00e9ticos Capilares<\/strong> no prestigiado sal\u00e3o <strong>MCB by Beaut\u00e9 S\u00e9lection Paris,<\/strong> em colabora\u00e7\u00e3o com <strong>A estrela<\/strong>.<\/p>\n<p>Este reconhecimento constitui um marco para a empresa, que conseguiu consolidar a sua posi\u00e7\u00e3o de refer\u00eancia em mat\u00e9ria de inova\u00e7\u00e3o, de formula\u00e7\u00e3o consciente e de propostas premium para o cuidado do cabelo e do couro cabeludo.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3947 size-large\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/09\/IMG_3622-scaled-e1758725804890-1024x773.jpg\" alt=\"\" width=\"1024\" height=\"773\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/09\/IMG_3622-scaled-e1758725804890-1024x773.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/09\/IMG_3622-scaled-e1758725804890-300x227.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/09\/IMG_3622-scaled-e1758725804890-768x580.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/09\/IMG_3622-scaled-e1758725804890-1536x1160.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/09\/IMG_3622-scaled-e1758725804890-680x514.jpg 680w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/09\/IMG_3622-scaled-e1758725804890.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><strong>MCB by Beaut\u00e9 S\u00e9lection: o grande evento dos cabeleireiros profissionais<\/strong><\/h3>\n<p>A MCB by Beaut\u00e9 S\u00e9lection, que se realiza anualmente em Paris, \u00e9 o evento de refer\u00eancia internacional que re\u00fane os principais actores do cabeleireiro, da beleza e da maquilhagem. A edi\u00e7\u00e3o deste ano, que se realiza de <strong>13 a 15 de setembro<\/strong>, profissionais, marcas e distribuidores reuniram-se para descobrir as \u00faltimas tend\u00eancias, inova\u00e7\u00f5es e lan\u00e7amentos que marcar\u00e3o o futuro do sector.<\/p>\n<p>A Arkh\u00e9 Cosmetics, n\u00e3o s\u00f3 apresentou as suas linhas de produtos num espa\u00e7o experiencial, como tamb\u00e9m foi reconhecida com um dos pr\u00e9mios mais cobi\u00e7ados da feira, confirmando a sua proje\u00e7\u00e3o internacional e o seu crescente reconhecimento entre os profissionais do sector.<\/p>\n<h3><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-3950 size-full\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/09\/Imagen-1.png\" alt=\"\" width=\"266\" height=\"228\" \/><\/strong><\/h3>\n<h3><strong>Produto premiado: M\u00e1scara de lama de argila para o equil\u00edbrio do couro cabeludo<\/strong><\/h3>\n<p>O produto premiado foi a Scalp Balance Clay Mud, uma m\u00e1scara de tratamento concebida para <strong>equilibrar, purificar e suavizar o couro cabeludo<\/strong>, ideal para clientes com excesso de sebo, sensibilidade ou descama\u00e7\u00e3o. A sua f\u00f3rmula inovadora associa <strong>argilas naturais, extractos bot\u00e2nicos e ingredientes activos calmantes<\/strong> que limpam em profundidade, eliminam as impurezas e proporcionam um conforto imediato sem secar.<\/p>\n<p>Gra\u00e7as \u00e0 sua textura cremosa e \u00e0 sua a\u00e7\u00e3o desintoxicante, deixa o couro cabeludo com uma sensa\u00e7\u00e3o de frescura e de leveza, ao mesmo tempo que refor\u00e7a a sa\u00fade geral do cabelo. Este produto faz parte da cole\u00e7\u00e3o <strong>Equil\u00edbrio do couro cabeludo<\/strong>, concebido para restabelecer o equil\u00edbrio do ecossistema capilar e garantir resultados profissionais e duradouros.<\/p>\n<p><em>\u201cEste pr\u00e9mio em Paris \u00e9 um reconhecimento dos esfor\u00e7os da nossa equipa de I&amp;D e da nossa vis\u00e3o de oferecer solu\u00e7\u00f5es de alto n\u00edvel, sustent\u00e1veis e eficazes para os sal\u00f5es mais exigentes. Leva-nos a continuar a inovar e a elevar o n\u00edvel dos cuidados capilares profissionais\u201d,<\/em> registado <strong>Ra\u00fal Mart\u00ednez Ribes<\/strong>, Diretor Executivo do Grupo VMV Cosmetic.<\/p>\n<p><strong>Inova\u00e7\u00e3o com o selo Arkh\u00e9 Cosmetics<\/strong><\/p>\n<p>A vit\u00f3ria no MCB confirma o acolhimento positivo da Arkh\u00e9 Cosmetics em Fran\u00e7a, a sua crescente relev\u00e2ncia internacional e o seu empenho em liderar a transforma\u00e7\u00e3o do sector para f\u00f3rmulas mais conscientes, sensoriais e eficazes.<\/p>\n<p>Ver todos os vencedores: <a href=\"https:\/\/www.mcbbybeauteselection.com\/temps-fort\/decouvrez-les-gagnants-du-grix-innovation-2025\">https:\/\/www.mcbbybeauteselection.com\/temps-fort\/decouvrez-les-gagnants-du-grix-innovation-2025<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Arkh\u00e9 Cosmetics Scalp Balance Clay Mud foi reconhecida na categoria de cosm\u00e9ticos capilares com o Grande Pr\u00e9mio de Inova\u00e7\u00e3o.<\/p>","protected":false},"author":4,"featured_media":3947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,40],"tags":[],"class_list":["post-3946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arkhe-cosmetics","category-premios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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