{"id":3946,"date":"2025-09-15T10:00:34","date_gmt":"2025-09-15T10:00:34","guid":{"rendered":"https:\/\/vmvcosmeticgroup.com\/?p=3946"},"modified":"2025-09-24T15:20:17","modified_gmt":"2025-09-24T15:20:17","slug":"arkhe-cosmetics-gran-premio-innovacion-mcb-beaute-selection-paris","status":"publish","type":"post","link":"https:\/\/vmvcosmeticgroup.com\/it\/arkhe-cosmetics-gran-premio-innovacion-mcb-beaute-selection-paris\/","title":{"rendered":"Arkh\u00e9 Cosmetics vince il Gran Premio per l'Innovazione alla MCB by Beaut\u00e9 S\u00e9lection Paris"},"content":{"rendered":"

Arkh\u00e9 Cosmetics Scalp Balance Clay Mud \u00e8 stato premiato nella categoria dei cosmetici per capelli con il Gran Premio per l'Innovazione.<\/strong><\/h4>\n

<\/p>\n

Arkh\u00e9 Cosmetics,<\/strong> il marchio professionale premium per parrucchieri del Gruppo VMV Cosmetic, \u00e8 stato premiato con il premio Gran Premio per l'innovazione nella categoria Cura dei capelli e cosmetici<\/strong> presso il prestigioso salone MCB di Beaut\u00e9 S\u00e9lection Paris,<\/strong> in collaborazione con L'\u00c9claireur<\/strong>.<\/p>\n

Questo riconoscimento \u00e8 una pietra miliare per l'azienda, che \u00e8 riuscita a consolidare la sua posizione di punto di riferimento nell'innovazione, nella formulazione consapevole e nelle proposte premium per la cura dei capelli e del cuoio capelluto.<\/p>\n

\"\"<\/p>\n

MCB by Beaut\u00e9 S\u00e9lection: il grande evento per i parrucchieri professionisti<\/strong><\/h3>\n

La MCB by Beaut\u00e9 S\u00e9lection, che si tiene ogni anno a Parigi, \u00e8 l'evento di riferimento internazionale che riunisce i principali attori dell'acconciatura, della bellezza e del make-up. L'edizione di quest'anno, che si terr\u00e0 dal Dal 13 al 15 settembre<\/strong>, professionisti, marchi e distributori si sono riuniti per scoprire le ultime tendenze, le innovazioni e i lanci che segneranno il futuro del settore.<\/p>\n

Arkh\u00e9 Cosmetics non solo ha presentato le sue linee di prodotti in uno spazio esperienziale, ma \u00e8 stata anche premiata con uno dei riconoscimenti pi\u00f9 ambiti della fiera, confermando la sua proiezione internazionale e il crescente riconoscimento tra i professionisti del settore.<\/p>\n

\"\"<\/strong><\/h3>\n

Prodotto premiato: Maschera di fango all'argilla Scalp Balance<\/strong><\/h3>\n

Il prodotto premiato \u00e8 stato lo Scalp Balance Clay Mud, una maschera di trattamento studiata per equilibrare, purificare e lenire il cuoio capelluto<\/strong>, ideale per i clienti con eccesso di sebo, sensibilit\u00e0 o desquamazione. La sua formula innovativa combina Argille naturali, estratti botanici e principi attivi lenitivi<\/strong> che detergono in profondit\u00e0, rimuovono le impurit\u00e0 e offrono un comfort immediato senza seccare.<\/p>\n

Grazie alla sua consistenza cremosa e all'azione detox, lascia una sensazione di freschezza e leggerezza sul cuoio capelluto, rafforzando al contempo la salute generale dei capelli. Questo prodotto fa parte della linea Equilibrio del cuoio capelluto<\/strong>, studiati per riequilibrare l'ecosistema del capello e garantire risultati professionali e duraturi.<\/p>\n

\u201cQuesto premio a Parigi \u00e8 un riconoscimento degli sforzi del nostro team di Ricerca e Sviluppo e della nostra visione di offrire soluzioni di alto livello, sostenibili ed efficaci per i saloni pi\u00f9 esigenti. Ci spinge a continuare a innovare e a elevare lo standard della cura professionale dei capelli\u201d,<\/em> notato Ra\u00fal Mart\u00ednez Ribes<\/strong>, CEO di VMV Cosmetic Group.<\/p>\n

Innovazione con il marchio Arkh\u00e9 Cosmetics<\/strong><\/p>\n

La vittoria al MCB conferma l'accoglienza positiva di Arkh\u00e9 Cosmetics in Francia, la sua crescente rilevanza internazionale e il suo impegno a guidare la trasformazione del settore verso formule pi\u00f9 consapevoli, sensoriali ed efficaci.<\/p>\n

Vedi tutti i vincitori: https:\/\/www.mcbbybeauteselection.com\/temps-fort\/decouvrez-les-gagnants-du-grix-innovation-2025<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Arkh\u00e9 Cosmetics Scalp Balance Clay Mud \u00e8 stato premiato nella categoria dei cosmetici per capelli con il Gran Premio per l'Innovazione.<\/p>","protected":false},"author":4,"featured_media":3947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,40],"tags":[],"class_list":["post-3946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arkhe-cosmetics","category-premios"],"yoast_head":"\nArkh\u00e9 Cosmetics gana el Gran Premio a la Innovaci\u00f3n en el MCB by Beaut\u00e9 S\u00e9lection Paris - VMV Cosmetic Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vmvcosmeticgroup.com\/it\/arkhe-cosmetics-gran-premio-innovacion-mcb-beaute-selection-paris\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arkh\u00e9 Cosmetics gana el Gran Premio a la Innovaci\u00f3n en el MCB by Beaut\u00e9 S\u00e9lection Paris - 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