{"id":2423,"date":"2023-04-13T22:05:21","date_gmt":"2023-04-13T22:05:21","guid":{"rendered":"https:\/\/vmvcosmeticgroup.com\/?page_id=2423"},"modified":"2025-07-31T07:00:06","modified_gmt":"2025-07-31T07:00:06","slug":"nuestra-historia","status":"publish","type":"page","link":"https:\/\/vmvcosmeticgroup.com\/it\/nuestra-historia\/","title":{"rendered":"La nostra storia"},"content":{"rendered":"<div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" data-vc-parallax=\"1.5\" class=\"vc_row wpb_row vc_row-fluid vc_row-has-fill vc_row-no-padding vc_general vc_parallax vc_parallax-content-moving\"><div data-vc-parallax=\"1.5\" class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-has-fill vc_general vc_parallax vc_parallax-content-moving\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div data-background=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/BCN_fachada_noche_ok-scaled.jpg\" class=\"intro\" style=\"height:650px !important;\"><div class=\"intro-body\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-6 col-md-offset-3\"><h1 class=\"\">LA NOSTRA STORIA<\/h1><h3 style=\"font-family: ;\" class=\"\">L'origine di un marchio costruito con anima e impegno<\/h3><\/div><\/div><\/div><\/div><\/div><script>\njQuery.noConflict()(function($){\n\"use strict\";\n\n        var introHeader = $(\".intro\"),\n            intro = $(\".intro\");\n\n        buildModuleHeader(introHeader);\n\n        $(window).resize(function() {\n            var width = Math.max($(window).width(), window.innerWidth);\n            buildModuleHeader(introHeader);\n        });\n\n        $(window).scroll(function() {\n            effectsModuleHeader(introHeader, this);\n        });\n\n        intro.each(function(i) {\n            if ($(this).attr(\"data-background\")) {\n                $(this).css(\"background-image\", \"url(\" + $(this).attr(\"data-background\") + \")\");\n            }\n        });\n\n\n        function buildModuleHeader(introHeader) {\n        };\n        function effectsModuleHeader(introHeader, scrollTopp) {\n            if (introHeader.length > 0) {\n                var homeSHeight = introHeader.height();\n                var topScroll = $(document).scrollTop();\n                if ((introHeader.hasClass(\"intro\")) && ($(scrollTopp).scrollTop() <= homeSHeight)) {\n                    introHeader.css(\"top\", (topScroll * .4));\n                }\n                if (introHeader.hasClass(\"intro\") && ($(scrollTopp).scrollTop() <= homeSHeight)) {\n                    introHeader.css(\"opacity\", (1 - topScroll\/introHeader.height() * 1));\n                }\n            }\n        };\n});\n\t<\/script><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1681337683134\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4 style=\"text-align: center;\">Siamo un progetto ampio e solido, frutto di sforzi e lavoro condivisi, ma manteniamo la nostra essenza familiare.<\/h4>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\">CONOSCERE LA NOSTRA STORIA<\/h2>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1681337706147\"><div class=\"wpb_column vc_column_container vc_col-sm-2\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_tta-container\" data-vc-action=\"collapse\"><div class=\"vc_general vc_tta vc_tta-tabs vc_tta-color-white vc_tta-style-classic vc_tta-shape-square vc_tta-o-shape-group vc_tta-o-no-fill vc_tta-tabs-position-top vc_tta-controls-align-center\"><div class=\"vc_tta-tabs-container\"><ul class=\"vc_tta-tabs-list\"><li class=\"vc_tta-tab vc_active\" data-vc-tab><a href=\"#1681422432011-b72558b3-df18\" data-vc-tabs data-vc-container=\".vc_tta\"><span class=\"vc_tta-title-text\">1940<\/span><\/a><\/li><li class=\"vc_tta-tab\" data-vc-tab><a href=\"#1681422432034-d58729ed-7edf\" data-vc-tabs data-vc-container=\".vc_tta\"><span class=\"vc_tta-title-text\">1960-1969<\/span><\/a><\/li><li class=\"vc_tta-tab\" data-vc-tab><a href=\"#1681422432075-176ef362-c33a\" data-vc-tabs data-vc-container=\".vc_tta\"><span class=\"vc_tta-title-text\">1970-1999<\/span><\/a><\/li><li class=\"vc_tta-tab\" data-vc-tab><a href=\"#1681422432150-18986534-baa1\" data-vc-tabs data-vc-container=\".vc_tta\"><span class=\"vc_tta-title-text\">2000-2009<\/span><\/a><\/li><li class=\"vc_tta-tab\" data-vc-tab><a href=\"#1681422432202-d696b5a9-3636\" data-vc-tabs data-vc-container=\".vc_tta\"><span class=\"vc_tta-title-text\">2010-2017<\/span><\/a><\/li><li class=\"vc_tta-tab\" data-vc-tab><a href=\"#1681422432273-a56189ae-5ce1\" data-vc-tabs data-vc-container=\".vc_tta\"><span class=\"vc_tta-title-text\">2019-2022<\/span><\/a><\/li><li class=\"vc_tta-tab\" data-vc-tab><a href=\"#1752076634078-ac361683-ef3a\" data-vc-tabs data-vc-container=\".vc_tta\"><span class=\"vc_tta-title-text\">2023-2024<\/span><\/a><\/li><li class=\"vc_tta-tab\" data-vc-tab><a href=\"#1752076666490-56cc18c9-9353\" data-vc-tabs data-vc-container=\".vc_tta\"><span class=\"vc_tta-title-text\">2025-oggi<\/span><\/a><\/li><\/ul><\/div><div class=\"vc_tta-panels-container\"><div class=\"vc_tta-panels\"><div class=\"vc_tta-panel vc_active\" id=\"1681422432011-b72558b3-df18\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title\"><a href=\"#1681422432011-b72558b3-df18\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">1940<\/span><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1753884604071\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4 style=\"text-align: center;\">1940<\/h4>\n<h3 style=\"text-align: center;\">Nasce Don V\u00edctor Mart\u00ednez Vicario, fondatore di VMV Cosmetic Group.<\/h3>\n<p style=\"text-align: center;\">V\u00edctor Mart\u00ednez Vicario \u00e8 nato nella citt\u00e0 di Mecerreyes, nella provincia di Burgos, il 1\u00b0 aprile 1940. A soli otto anni entra nell'eccitante mondo dei parrucchieri aiutando il padre, Victoriano, nel salone del paese. Quella prima esperienza, mescolare sapone in polvere e un po' d'acqua in una bacinella, sarebbe diventata una lunga storia di passione per il settore dei parrucchieri, con grandi successi lungo il percorso.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1681422432034-d58729ed-7edf\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title\"><a href=\"#1681422432034-d58729ed-7edf\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">1960-1969<\/span><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1681422391671\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4 style=\"text-align: center;\">1961<\/h4>\n<h3 style=\"text-align: center;\">Viaggio a Barcellona<\/h3>\n<p style=\"text-align: center;\">Don V\u00edctor decise, con grande entusiasmo, di trasferirsi a Barcellona con il desiderio di iniziare una carriera nel settore dei parrucchieri. Lo fece in Vespa e con sole 100 pesetas. Ci sono voluti due giorni, ma appena arrivato ha trovato lavoro in un salone di parrucchieri. Dopo due anni, e dopo essersi formato, ha aperto il suo salone di parrucchiere in via Urgell grazie ai soldi che i genitori gli hanno lasciato per iniziare a pagare il trasferimento.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_10 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_black\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span  class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span  class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left  vc_custom_1681421819251\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-1966-scaled.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-1966-scaled.jpg 2560w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-1966-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-1966-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-1966-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-1966-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-1966-2048x1365.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-1966-680x453.jpg 680w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4 style=\"text-align: center;\">1966<\/h4>\n<h3 style=\"text-align: center;\">Esordi con le parrucche<\/h3>\n<p style=\"text-align: center;\">\u00c8 l'epoca d'oro delle parrucche, grazie alla popolarit\u00e0 delle star di Hollywood, e Don Victor fa un ulteriore passo avanti nella sua carriera. Acquista una societ\u00e0 di esportazione di parrucche e inizia a venderle in Spagna. Si reca persino a Hong Kong per negoziare l'acquisto di materiale e macchinari per poterli produrre direttamente in Spagna. Due anni dopo, all'et\u00e0 di 28 anni, apre la sua accademia per parrucchieri.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1681422432075-176ef362-c33a\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title\"><a href=\"#1681422432075-176ef362-c33a\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">1970-1999<\/span><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center  vc_custom_1681422756756\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"306\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-1974-2-1024x306.jpg\" class=\"vc_single_image-img attachment-large\" alt=\"\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-1974-2-1024x306.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-1974-2-300x90.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-1974-2-768x230.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-1974-2-1536x459.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-1974-2-2048x613.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-1974-2-680x203.jpg 680w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1681422463223\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4 style=\"text-align: center;\">1974<\/h4>\n<h3 style=\"text-align: center;\">Acquisizione del marchio Salherm<\/h3>\n<p style=\"text-align: center;\">Nel 1974 si verific\u00f2 un evento che avrebbe segnato la nascita del Gruppo VMV Cosmetic. Don V\u00edctor acquisisce il marchio di cosmetici Salherm, una piccola azienda di colorazione di propriet\u00e0 dei fratelli Sala. La famiglia Sala, cliente delle cartelle colori prodotte da Don V\u00edctor, gli offr\u00ec l'azienda perch\u00e9 si trovava in difficolt\u00e0 finanziarie. Quella che all'inizio sembrava una rapida vendita di azioni rappresentava la continuit\u00e0 e la crescita dell'azienda.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_10 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_black\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span  class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span  class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center  vc_custom_1752500494050\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1501\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/montaje_poligono-copia-scaled.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/montaje_poligono-copia-scaled.jpg 2560w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/montaje_poligono-copia-300x176.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/montaje_poligono-copia-1024x600.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/montaje_poligono-copia-768x450.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/montaje_poligono-copia-1536x901.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/montaje_poligono-copia-2048x1201.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/montaje_poligono-copia-680x399.jpg 680w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1681422480640\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4 style=\"text-align: center;\">1979<\/h4>\n<h3 style=\"text-align: center;\">Decollo del marchio<\/h3>\n<p style=\"text-align: center;\">Il trasferimento di Salerm Cosmetics nella citt\u00e0 barcellonese di Lli\u00e7\u00e0 de Vall rappresenta un punto di svolta per l'azienda, poich\u00e9 il marchio inizia a decollare con il lancio di una propria rete di distribuzione in Spagna, che continua a crescere nei cinque continenti. Vengono lanciati prodotti iconici come Salermvison (leader nella colorazione dei capelli) e Salerm 21 (il balsamo pi\u00f9 amato dai saloni) e vengono creati i Laboratorios Cosm\u00e9ticos Lamarvi, il centro di R+S+I del gruppo per sostenere lo sviluppo di nuovi prodotti.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_10 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_black\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span  class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span  class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1681422512500\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4 style=\"text-align: center;\">1997<\/h4>\n<h3 style=\"text-align: center;\">Apertura internazionale<\/h3>\n<p style=\"text-align: center;\">Inizia l'apertura internazionale! Quest'anno viene inaugurata la prima filiale di Salerm Cosmetics al di fuori della Spagna. New York \u00e8 la citt\u00e0 scelta per iniziare il processo di internazionalizzazione dell'azienda.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_10 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_black\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span  class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span  class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center  vc_custom_1681420401821\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-1999-scaled.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-1999-scaled.jpg 2560w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-1999-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-1999-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-1999-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-1999-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-1999-2048x1365.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-1999-680x453.jpg 680w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4 style=\"text-align: center;\">1999<\/h4>\n<h3 style=\"text-align: center;\">Salerm Latina in Venezuela e la delegazione del Messico<\/h3>\n<p style=\"text-align: center;\">Anche il 1999 \u00e8 stato un anno fondamentale per lo sviluppo dell'azienda, con la fondazione di Salerm Latina in Venezuela e l'apertura di una filiale in Messico. Da questo momento in poi, la crescita a livello mondiale \u00e8 stata inarrestabile.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1681422432150-18986534-baa1\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title\"><a href=\"#1681422432150-18986534-baa1\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">2000-2009<\/span><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1681414850711\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4 style=\"text-align: center;\">2006<\/h4>\n<h3 style=\"text-align: center;\">Nasce Salermvison<\/h3>\n<p style=\"text-align: center;\">Nasce Salermvison con il suo 1+1,5. Il colore per capelli che ha conquistato il cuore di migliaia di professionisti e clienti in tutto il mondo.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_10 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_black vc_custom_1681422529599  vc_custom_1681422529599\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span  class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span  class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center  vc_custom_1681422537052\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2008_02-scaled.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2008_02-scaled.jpg 2560w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2008_02-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2008_02-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2008_02-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2008_02-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2008_02-2048x1365.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2008_02-680x453.jpg 680w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4 style=\"text-align: center;\">2008<\/h4>\n<h3 style=\"text-align: center;\">Aumenta la capacit\u00e0 produttiva<\/h3>\n<p style=\"text-align: center;\">Viene effettuata una ristrutturazione completa dello stabilimento di cosmetici adiacente alla sede centrale per aumentare la capacit\u00e0 produttiva.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_10 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_black vc_custom_1681422529599  vc_custom_1681422529599\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span  class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span  class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center  vc_custom_1681420895532\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1587\" height=\"1707\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2008-scaled-e1751454202399.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2008-scaled-e1751454202399.jpg 1587w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2008-scaled-e1751454202399-279x300.jpg 279w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2008-scaled-e1751454202399-952x1024.jpg 952w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2008-scaled-e1751454202399-768x826.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2008-scaled-e1751454202399-1428x1536.jpg 1428w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2008-scaled-e1751454202399-680x731.jpg 680w\" sizes=\"auto, (max-width: 1587px) 100vw, 1587px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4 style=\"text-align: center;\">2008<\/h4>\n<h3 style=\"text-align: center;\">Nasce la Fondazione VMV Cosmetic Group<\/h3>\n<p style=\"text-align: center;\">Don V\u00edctor e sua moglie Ana Ribes hanno creato la Fondazione VMV Cosmetic Group per aiutare i futuri parrucchieri nella loro formazione e per promuovere il loro talento, oltre che per aiutare i lavoratori e altre organizzazioni come la Caritas, la Croce Rossa e l'AECC.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1681422432202-d696b5a9-3636\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title\"><a href=\"#1681422432202-d696b5a9-3636\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">2010-2017<\/span><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center  vc_custom_1681422708501\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"766\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2010-scaled.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2010-scaled.jpg 2560w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2010-300x90.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2010-1024x306.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2010-768x230.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2010-1536x459.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2010-2048x613.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2010-680x203.jpg 680w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1681422073086\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4 style=\"text-align: center;\">2010<\/h4>\n<h3 style=\"text-align: center;\">Acquisizione di Lendan<\/h3>\n<p style=\"text-align: center;\">VMV Cosmetic Group acquisisce il marchio Lendan di prodotti professionali per parrucchieri ed estetisti, posizionando il Gruppo come punto di riferimento nel settore.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_10 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_black\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span  class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span  class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center  vc_custom_1681421012707\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2015-scaled.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2015-scaled.jpg 2560w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2015-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2015-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2015-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2015-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2015-2048x1365.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2015-680x453.jpg 680w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1753944857615\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4 style=\"text-align: center;\">2015<\/h4>\n<h3 style=\"text-align: center;\">Prima edizione rosa<\/h3>\n<p style=\"text-align: center;\">Viene creato il primo prodotto Pink Edition, un'edizione speciale di Salerm 21, per raccogliere fondi per la lotta contro il cancro al seno. In questa campagna sono stati raccolti pi\u00f9 di 50.000 euro in tutto il mondo per la ricerca su questa malattia. Nello stesso anno vengono pubblicati anche i libri per i professionisti: \u00abManuale tecnico di Visage\u00bb e \u00abGuida dello stilista all'acconciatura\u00bb.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_10 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_black\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span  class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span  class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1753945187762\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4 style=\"text-align: center;\">2017<\/h4>\n<h3 style=\"text-align: center;\">Lancio del colorante organico Biokera Vegan<\/h3>\n<p style=\"text-align: center;\">Il lancio di Biokera Vegan, una tinta vegetale per capelli 100%, sottolinea l'impegno del Gruppo per la sostenibilit\u00e0 e le formule biologiche. Nello stesso anno viene pubblicato il libro \u00abFashion Color\u00bb.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_10 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_black\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span  class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span  class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center  vc_custom_1681421038676\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2018-scaled.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2018-scaled.jpg 2560w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2018-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2018-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2018-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2018-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2018-2048x1365.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-2018-680x453.jpg 680w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4 style=\"text-align: center;\">2018<\/h4>\n<h3 style=\"text-align: center;\">Cambiamento generazionale<\/h3>\n<p style=\"text-align: center;\">Il passaggio generazionale \u00e8 avvenuto nel 2018, dopo l'improvvisa morte di Don V\u00edctor. \u00c8 stato allora che Ana e tre dei suoi figli Ram\u00f3n, Ra\u00fal e David hanno assunto la direzione del Gruppo.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1681422432273-a56189ae-5ce1\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title\"><a href=\"#1681422432273-a56189ae-5ce1\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">2019-2022<\/span><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"807\" height=\"285\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-03-24-a-las-10.13.09.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-03-24-a-las-10.13.09.png 807w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-03-24-a-las-10.13.09-300x106.png 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-03-24-a-las-10.13.09-768x271.png 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-03-24-a-las-10.13.09-680x240.png 680w\" sizes=\"auto, (max-width: 807px) 100vw, 807px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1752132817403\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4 style=\"text-align: center;\">2019-2020<\/h4>\n<h3 style=\"text-align: center;\">La Fondazione dona 170.000 bottiglie di gel idroalcolico<\/h3>\n<p style=\"text-align: center;\">La Fondazione VMV Cosmetic Group effettua una straordinaria donazione di gel idroalcolico a diverse organizzazioni in tutta la Spagna, per un totale di oltre 170.000 flaconi da 200 ml per l'igiene delle mani, con l'obiettivo di arrestare la diffusione del COVID 19: Croce Rossa Spagnola, Banco de Productos no Alimentarios - La Nau Barcelona, C\u00e1ritas Diocesana de Terrassa e AECC.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_10 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_black\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span  class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span  class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"4032\" height=\"3024\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/expositor.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/expositor.png 4032w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/expositor-300x225.png 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/expositor-1024x768.png 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/expositor-768x576.png 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/expositor-1536x1152.png 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/expositor-2048x1536.png 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/expositor-680x510.png 680w\" sizes=\"auto, (max-width: 4032px) 100vw, 4032px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1753945093467\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4 style=\"text-align: center;\">2021<\/h4>\n<h3 style=\"text-align: center;\">25\u00b0 anniversario di Salerm 21<\/h3>\n<p style=\"text-align: center;\">L'essenziale per tutti i capelli, Salerm 21, compie 25 anni. Per festeggiare, lancia un'esclusiva edizione limitata e coinvolge tutti i suoi clienti nella celebrazione.<\/p>\n<p style=\"text-align: center;\">Nello stesso anno viene pubblicato un nuovo libro dal titolo \u00abCalves del corte de cabello\u00bb.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1752076634078-ac361683-ef3a\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title\"><a href=\"#1752076634078-ac361683-ef3a\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">2023-2024<\/span><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" class=\"vc_single_image-img\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/ARKHE\u0301-400x400.png\" width=\"400\" height=\"400\" alt=\"ARKHE\u0301\" title=\"ARKH\u00c9\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1752131170193\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4 style=\"text-align: center;\">2023<\/h4>\n<h3 style=\"text-align: center;\">Nasce Arkh\u00e9 Cosmetics<\/h3>\n<p style=\"text-align: center;\">Il sogno ultimo del fondatore del Gruppo era quello di creare un marchio premium di prodotti professionali per parrucchieri. Dopo 5 anni di ricerca congiunta con l'Universit\u00e0 di Barcellona, questo sogno \u00e8 diventato realt\u00e0.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_10 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_black\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span  class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span  class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" class=\"vc_single_image-img\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/LOGO_firstHair-416x368.png\" width=\"416\" height=\"368\" alt=\"LOGO_firstHair\" title=\"LOGO_firstHair\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1752486661685\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4 style=\"text-align: center;\">2024<\/h4>\n<h3 style=\"text-align: center;\">Creazione del primo capello<\/h3>\n<p class=\"sc_item_title sc_title_title sc_item_title_style_default sc_item_title_tag\" style=\"text-align: center;\"><span class=\"sc_item_title_text\">I primi capelli emergono e <\/span>si posiziona come punto di riferimento nella vendita all'ingrosso di capelli vergini e lavorati, combinando l'eccellenza europea con un servizio eccezionale, alta qualit\u00e0 e una visione globale. Offre capelli di prima qualit\u00e0 ai migliori produttori di parrucche di tutto il mondo.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_10 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_black\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span  class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span  class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"271\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-03-24-a-las-10.36.29.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-03-24-a-las-10.36.29.png 687w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-03-24-a-las-10.36.29-300x118.png 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/Captura-de-pantalla-2025-03-24-a-las-10.36.29-680x268.png 680w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1752134379920\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4 style=\"text-align: center;\">2024<\/h4>\n<h3 style=\"text-align: center;\">Il regime di aiuti Dana di Stanpa per il settore<\/h3>\n<p style=\"text-align: center;\">Salerm Cosmetics e Salon Selecci\u00f3n collaborano al piano di aiuti DANA di Stanpa, rivolto ai parrucchieri colpiti dalla catastrofe DANA. Questa iniziativa mira a sostenere la ripresa dei saloni di parrucchieri nei comuni pi\u00f9 colpiti.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1752076666490-56cc18c9-9353\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title\"><a href=\"#1752076666490-56cc18c9-9353\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">2025-oggi<\/span><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center  vc_custom_1752077647032\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1667\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2016\/11\/DSC3914.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2016\/11\/DSC3914.jpg 2500w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2016\/11\/DSC3914-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2016\/11\/DSC3914-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2016\/11\/DSC3914-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2016\/11\/DSC3914-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2016\/11\/DSC3914-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2016\/11\/DSC3914-680x453.jpg 680w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4 style=\"text-align: center;\">2025<\/h4>\n<h3 style=\"text-align: center;\">La rivoluzione del colore con Arkh\u00e9 Cosmetics<\/h3>\n<p style=\"text-align: center;\">A maggio \u00e8 stato lanciato Color Pure, un prodotto professionale per la colorazione dei capelli di origine naturale che segna una svolta nel settore grazie ad Arkh\u00e9 Cosmetics. L'evento di presentazione, tenutosi presso la Real F\u00e1brica de Tapices di Madrid, ha riunito pi\u00f9 di 200 professionisti del settore per scoprire la nuova era del colore: pi\u00f9 efficace, innovativa e naturale.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_10 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_black\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span  class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span  class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center  vc_custom_1752133520604\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/5T1A8754-scaled.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/5T1A8754-scaled.jpg 2560w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/5T1A8754-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/5T1A8754-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/5T1A8754-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/5T1A8754-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/5T1A8754-2048x1365.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/5T1A8754-680x453.jpg 680w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4 style=\"text-align: center;\">2025<\/h4>\n<h3 style=\"text-align: center;\">Sostegno alle pazienti affette da tumore al seno<\/h3>\n<p style=\"text-align: center;\">La Fondazione V\u00edctor Mart\u00ednez Vicario insieme al Beauty Studio Center attivano aiuti per le pazienti affette da tumore al seno per avere un posizionamento di sostegno al seno con il co-pagamento di CATSALUT che si assume la parte corrispondente degli utenti.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_10 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_black\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span  class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span  class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center  vc_custom_1752077701371\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2016\/11\/IMG-NP-Premios-Salon-Look-2025_Cataluna_Fundacion-Victor-Martinez-Vicario-scaled.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2016\/11\/IMG-NP-Premios-Salon-Look-2025_Cataluna_Fundacion-Victor-Martinez-Vicario-scaled.jpg 2560w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2016\/11\/IMG-NP-Premios-Salon-Look-2025_Cataluna_Fundacion-Victor-Martinez-Vicario-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2016\/11\/IMG-NP-Premios-Salon-Look-2025_Cataluna_Fundacion-Victor-Martinez-Vicario-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2016\/11\/IMG-NP-Premios-Salon-Look-2025_Cataluna_Fundacion-Victor-Martinez-Vicario-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2016\/11\/IMG-NP-Premios-Salon-Look-2025_Cataluna_Fundacion-Victor-Martinez-Vicario-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2016\/11\/IMG-NP-Premios-Salon-Look-2025_Cataluna_Fundacion-Victor-Martinez-Vicario-2048x1365.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2016\/11\/IMG-NP-Premios-Salon-Look-2025_Cataluna_Fundacion-Victor-Martinez-Vicario-680x453.jpg 680w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4 style=\"text-align: center;\">2025<\/h4>\n<h3 style=\"text-align: center;\">Premio per la migliore azione di solidariet\u00e0<\/h3>\n<p style=\"text-align: center;\">La Fondazione V\u00edctor Mart\u00ednez Vicario ha ricevuto il premio per la Migliore Azione di Solidariet\u00e0 all'undicesima edizione dei Premi Sal\u00f3n Look 2025. Questo riconoscimento \u00e8 una spinta al lavoro sociale che la Fondazione svolge dal 2008, incentrato sul sostegno ai professionisti del settore, sulla promozione dell'istruzione, sulla sostenibilit\u00e0 e sulla collaborazione attiva nella lotta contro il cancro.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_10 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_black\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span  class=\"vc_sep_line\"><\/span><\/span><span class=\"vc_sep_holder vc_sep_holder_r\"><span  class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center  vc_custom_1681422623064\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-actualidad-scaled.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-actualidad-scaled.jpg 2560w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-actualidad-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-actualidad-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-actualidad-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-actualidad-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-actualidad-2048x1365.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/vmv-historia-actualidad-680x453.jpg 680w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4 style=\"text-align: center;\">Notizie<\/h4>\n<h3 style=\"text-align: center;\">Un'eredit\u00e0 nel mondo dei parrucchieri<\/h3>\n<p style=\"text-align: center;\">Attualmente, le diverse aziende create o acquistate da V\u00edctor Mart\u00ednez Vicario fanno parte del Gruppo VMV Cosmetic. Il Gruppo ha due stabilimenti di produzione: uno a Lli\u00e7\u00e0 de Vall (Barcellona) e l'altro nella citt\u00e0 venezuelana di Valencia. Le oltre 1.800 referenze prodotte dal Gruppo sono vendute nei 5 continenti e l'azienda ha filiali nelle 17 comunit\u00e0 autonome spagnole e in diversi Paesi come Messico, Stati Uniti, Canada, Costa Rica, Repubblica Dominicana, Cile, Russia, Italia e Colombia.<\/p>\n<p style=\"text-align: center;\">Grazie al duro lavoro e all'impegno personale, V\u00edctor Mart\u00ednez Vicario \u00e8 riuscito, con l'aiuto di molti collaboratori e amici, nonch\u00e9 con il lavoro e la compagnia della moglie Ana, a ritagliarsi un posto tra i primi nel mondo dei prodotti professionali per parrucchieri. Un'eredit\u00e0 nel mondo dei parrucchieri che la moglie e i figli non solo manterranno, ma accresceranno.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 60px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"LA NOSTRA STORIA\nL'origine di un marchio costruito con anima e impegno\nSiamo un progetto grande e solido frutto di sforzo e lavoro condiviso, ma manteniamo la nostra essenza familiare.\n\nSCOPRI LA NOSTRA STORIA\n1940\n1960-1969\n1970-1999\n2000-2009\n2010-2017\n2019-2022\n2023-2024\n2025-Attualit\u00e0\n1940\n1940 Nasce Don V\u00edctor Mart\u00ednez Vicario, fondatore di VMV Cosmetic Group.\nNasce, nella localit\u00e0 burgalese di Mecerreyes, Don V\u00edctor Mart\u00ednez...","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"homepage.php","meta":{"footnotes":""},"class_list":["post-2423","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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