{"id":4530,"date":"2026-05-28T12:00:21","date_gmt":"2026-05-28T12:00:21","guid":{"rendered":"https:\/\/vmvcosmeticgroup.com\/?p=4530"},"modified":"2026-05-28T12:01:51","modified_gmt":"2026-05-28T12:01:51","slug":"vmv-cosmetic-group-reune-en-barcelona-a-mas-de-600-profesionales-internacionales-en-una-espectacular-gala-de-tendencias","status":"publish","type":"post","link":"https:\/\/vmvcosmeticgroup.com\/fr\/vmv-cosmetic-group-reune-en-barcelona-a-mas-de-600-profesionales-internacionales-en-una-espectacular-gala-de-tendencias\/","title":{"rendered":"VMV Cosmetic Group r\u00e9unit \u00e0 Barcelone plus de 600 professionnels internationaux lors d'un gala spectaculaire sur les tendances."},"content":{"rendered":"

Le groupe <\/strong>faites de Barcelone et d'Ibiza l'\u00e9picentre international de la coiffure professionnelle avec <\/strong>un voyage exclusif combinant formation, inspiration, innovation et exp\u00e9rience de marque.<\/strong><\/h4>\n

<\/p>\n

\"\"<\/p>\n

Salerm Cosmetics et VMV Cosmetic Group ont r\u00e9uni le 26 mai \u00e0 Barcelone plus de 600 professionnels de la coiffure<\/strong> de diff\u00e9rents pays lors d'un grand gala international organis\u00e9 \u00e0 l'h\u00f4tel Hilton Diagonal Mar, dans le cadre du voyage international traditionnel du groupe, qui se d\u00e9roule actuellement entre Barcelone et Ibiza.<\/p>\n

Un voyage pour d\u00e9couvrir l'univers VMV Cosmetic Group<\/strong><\/h3>\n

Pendant plusieurs jours, les participants vivent une exp\u00e9rience immersive dans l'univers VMV Cosmetic Group. Le 25 mai, ils ont visit\u00e9 les 68 000 m\u00b22<\/sup> des installations centrales<\/strong> de Lli\u00e7\u00e0 de Vall, incluant l'usine, le laboratoire R&D&I, le showroom, les entrep\u00f4ts et le tout nouveau mus\u00e9e V\u00edctor Mart\u00ednez Vicario, lors d'une journ\u00e9e qui s'est termin\u00e9e par un d\u00e9jeuner avec l'\u00e9quipe de direction et les collaborateurs de l'entreprise.<\/p>\n

\"\"<\/p>\n

Le gala a \u00e9galement servi \u00e0 c\u00e9l\u00e9brer le 30e anniversaire de Salerm 21<\/strong>, avec une pr\u00e9sentation dirig\u00e9e par Josep Antoni L\u00f3pez<\/strong>, directeur technique de la marque, dans laquelle le nouveau Protecteur Thermique Salerm 21<\/strong>, con\u00e7u pour r\u00e9pondre au besoin croissant de protection avanc\u00e9e contre les dommages thermiques caus\u00e9s par les outils chauffants.<\/p>\n

\"\"<\/p>\n

Un \u00e9v\u00e9nement international o\u00f9 la coiffure est devenue spectacle<\/strong><\/h3>\n

Le Show de Tendances 2026 a transform\u00e9 la coiffure en un spectacle artistique et audiovisuel avec la participation de coiffeurs internationaux tels que Rachel Da Conceicao<\/strong>, qui a pr\u00e9sent\u00e9 une collection ax\u00e9e sur la couleur comme expression artistique ; Sergio Molina<\/strong>, cr\u00e9ateur de CODE ROUGE<\/em>, une proposition inspir\u00e9e par la r\u00e9bellion, la libert\u00e9 cr\u00e9ative et l'identit\u00e9 individuelle ; et Laura Betato<\/strong>, fondatrice de Bhaus Barcelona, qui a pr\u00e9sent\u00e9 sur sc\u00e8ne une interpr\u00e9tation de la coupe de pr\u00e9cision inspir\u00e9e par l'univers du ballet.<\/p>\n

\"\"<\/p>\n

En palabras de Ra\u00fal Mart\u00ednez Ribes <\/strong>\u201cCe voyage international repr\u00e9sente notre fa\u00e7on de comprendre la coiffure professionnelle : une combinaison d'innovation, de cr\u00e9ativit\u00e9, de formation et de proximit\u00e9. Pouvoir r\u00e9unir \u00e0 Barcelone plus de 600 professionnels de tant de pays t\u00e9moigne de la grande communaut\u00e9 internationale que nous avons b\u00e2tie ensemble au fil de toutes ces ann\u00e9es.<\/em><\/p>\n

\"\"<\/p>\n

Une fin de journ\u00e9e avec une nuit inoubliable au Museu Mar\u00edtim de Barcelone<\/strong><\/p>\n

La journ\u00e9e du 26 mai s'est termin\u00e9e par un d\u00eener de gala spectaculaire qui s'est tenu dans l'embl\u00e9matique Mus\u00e9e Maritime de Barcelone<\/strong>, un cadre embl\u00e9matique qui a accueilli plus de 600 invit\u00e9s internationaux lors d'une soir\u00e9e marqu\u00e9e par l'\u00e9motion et la c\u00e9l\u00e9bration. L'espace a \u00e9t\u00e9 transform\u00e9 pour offrir une exp\u00e9rience immersive o\u00f9 gastronomie, musique et cr\u00e9ativit\u00e9 ont coexist\u00e9 dans une ambiance sophistiqu\u00e9e et cosmopolite. La gala a permis de renforcer les liens entre professionnels de diff\u00e9rents pays et a mis la touche finale \u00e0 une journ\u00e9e con\u00e7ue pour c\u00e9l\u00e9brer la passion commune pour la beaut\u00e9 professionnelle.<\/p>\n

\"\"<\/p>\n

VOIR TOUTES LES PHOTOS DU VOYAGE INTERNATIONAL 2026<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Le groupe fait de Barcelone et d'Ibiza l'\u00e9picentre international de la coiffure professionnelle avec un voyage exclusif alliant formation, inspiration, innovation et exp\u00e9rience de marque.<\/p>","protected":false},"author":4,"featured_media":4534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,34,39,36,40,35],"tags":[],"class_list":["post-4530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-eventos","category-lanzamientos","category-lendan-cosmetics","category-premios","category-salerm-cosmetics"],"yoast_head":"\nVMV Cosmetic Group re\u00fane en Barcelona a m\u00e1s de 600 profesionales internacionales en una espectacular gala de tendencias - VMV Cosmetic Group<\/title>\n<meta name=\"description\" content=\"El 26 de mayo en Barcelona Salerm Cosmetis reuni\u00f3 a m\u00e1s de 600 profesionales de la peluquer\u00eda de distintos pa\u00edses en una gran gala internacional de tendencias.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vmvcosmeticgroup.com\/fr\/vmv-cosmetic-group-reune-en-barcelona-a-mas-de-600-profesionales-internacionales-en-una-espectacular-gala-de-tendencias\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VMV Cosmetic Group re\u00fane en Barcelona a m\u00e1s de 600 profesionales internacionales en una espectacular gala de tendencias - 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