{"id":4339,"date":"2026-02-09T13:01:49","date_gmt":"2026-02-09T13:01:49","guid":{"rendered":"https:\/\/vmvcosmeticgroup.com\/?p=4339"},"modified":"2026-02-09T13:04:31","modified_gmt":"2026-02-09T13:04:31","slug":"arkhe-cosmetics-lanza-color-pure-en-mexico","status":"publish","type":"post","link":"https:\/\/vmvcosmeticgroup.com\/fr\/arkhe-cosmetics-lanza-color-pure-en-mexico\/","title":{"rendered":"Arkh\u00e9 Cosmetics lance Color Pure au Mexique, marquant une nouvelle \u00e8re dans la coloration professionnelle"},"content":{"rendered":"

Deux r\u00e9unions exclusives \u00e0 Guadalajara et \u00e0 Mexico ont rassembl\u00e9 des professionnels du secteur pour d\u00e9couvrir la nouvelle proposition de coloration consciente de la marque, combinant formation technique, innovation et exp\u00e9rience de la marque.<\/strong><\/h4>\n

<\/p>\n

Arkh\u00e9 Cosmetics a c\u00e9l\u00e9br\u00e9 au Mexique le lancement officiel des produits suivants Couleur pure<\/strong>, sa gamme innovante de produits de coloration professionnels, par le biais de deux \u00e9v\u00e9nements exclusifs \u00e0 Guadalajara et \u00e0 Mexico<\/strong> qui a r\u00e9uni des professionnels du secteur autour de la technique, de l'exp\u00e9rience de la marque et de la formation avanc\u00e9e.<\/p>\n

Ces pr\u00e9sentations renforcent l'engagement international d'Arkh\u00e9 Cosmetics et son engagement pour un d\u00e9veloppement durable. coloration consciente<\/strong>, fond\u00e9e sur la science, la performance professionnelle et le respect de la fibre capillaire.<\/p>\n

Guadalajara, premier lieu de lancement<\/strong><\/h3>\n

La premi\u00e8re r\u00e9union a eu lieu le 26 janvier <\/strong>au si\u00e8ge de VMV Guadalajara, faisant de la ville l'un des premiers lieux au Mexique \u00e0 accueillir la pr\u00e9sentation de Color Pure. L'\u00e9v\u00e9nement a rassembl\u00e9 des professionnels du secteur dans le cadre d'une exp\u00e9rience ax\u00e9e sur la l'innovation, l'\u00e9ducation technique et l'exp\u00e9rience sensorielle de la marque<\/strong>.<\/p>\n

Les \u00e9ducateurs suivants ont particip\u00e9 \u00e0 l'\u00e9v\u00e9nement Enmanuel Benavides Ribas, Malka Irina Barrios Osorio et Raquel da Concei\u00e7ao Riveiro<\/strong>, qui ont anim\u00e9 des d\u00e9monstrations techniques et partag\u00e9 leur vision de l'\u00e9volution de la coloration professionnelle. La pr\u00e9sence des experts a apport\u00e9 une dimension artistique qui a mis en valeur la couleur en tant qu'outil d'expression cr\u00e9ative.<\/p>\n

L'un des points forts a \u00e9t\u00e9 la divulgation du \u201ccode secret\u201d<\/strong>, qui a permis aux participants d'entrer en contact avec l'univers de Color Pure avant m\u00eame l'\u00e9v\u00e9nement. Les invit\u00e9s avaient d\u00e9j\u00e0 re\u00e7u un bo\u00eete myst\u00e8re<\/em> dont le contenu a \u00e9t\u00e9 r\u00e9v\u00e9l\u00e9 collectivement au cours de la journ\u00e9e, g\u00e9n\u00e9rant un moment de surprise et de d\u00e9couverte de la marque.<\/p>\n

Le lancement a \u00e9t\u00e9 couronn\u00e9 par un performance artistique<\/strong>, cl\u00f4turer la journ\u00e9e par une exp\u00e9rience align\u00e9e sur le langage cr\u00e9atif d'Arkh\u00e9. En outre, la proposition \u00e9ducative a \u00e9t\u00e9 \u00e9largie au-del\u00e0 de l'\u00e9v\u00e9nement principal : l'atelier de formation de l'\u00e9quipe d'Arkh\u00e9 a \u00e9t\u00e9 organis\u00e9. 27 janvier<\/strong> un nouveau jour de formation sp\u00e9cialis\u00e9e<\/strong>, y compris une session pratique avec Raquel da Concei\u00e7ao<\/strong>, L'objectif est de fournir une \u00e9tude approfondie des techniques, de la formulation et de l'application r\u00e9elle de la ligne.<\/p>\n

\"\"<\/p>\n

Mexico : innovation et exp\u00e9rience dans un cadre embl\u00e9matique<\/strong><\/h3>\n

Le deuxi\u00e8me \u00e9v\u00e9nement a eu lieu le 28 janvier \u00e0 Mexico<\/strong>, dans le La Tejedora, dans La Textilera<\/strong>, une ancienne usine textile des ann\u00e9es 1940 convertie en espace culturel. Une enclave \u00e0 forte charge symbolique qui dialogue avec le concept d'\u00e9volution technologique et d'innovation qui d\u00e9finit Color Pure.<\/p>\n

L'accueil a \u00e9t\u00e9 assur\u00e9 par Pep Urtasun, Directeur de VMV Mexique<\/strong>, qui a pr\u00e9sent\u00e9 le lancement comme le d\u00e9but d'une nouvelle \u00e8re dans le domaine de la coloration professionnelle. L'\u00e9v\u00e9nement a \u00e9t\u00e9 organis\u00e9 par Gustavo Res\u00e9ndiz<\/strong>, et, tout comme \u00e0 Guadalajara, l'un des moments les plus attendus a \u00e9t\u00e9 celui de l'ouverture de l'exposition. bo\u00eete myst\u00e8re code secret r\u00e9v\u00e9l\u00e9<\/strong>, transformer la pr\u00e9sentation en une exp\u00e9rience collective de d\u00e9couverte.<\/p>\n

L'un des points cl\u00e9s de la r\u00e9union a \u00e9t\u00e9 la pr\u00e9sentation du produit compl\u00e9mentaire Verrouillage des couleurs vives<\/strong>, par Carlos Ju\u00e1rez, directeur technique, VMV Mexique<\/strong>, qui a men\u00e9 une d\u00e9monstration en direct<\/strong> pour souligner la synergie entre l'innovation cosm\u00e9tique et la performance professionnelle, visant \u00e0 optimiser la durabilit\u00e9 et l'intensit\u00e9 de la couleur.<\/p>\n

L'\u00e9v\u00e9nement s'est conclu par un cocktail accompagn\u00e9 d'un DJ<\/strong>, L'\u00e9v\u00e9nement offrira un espace de mise en r\u00e9seau et de c\u00e9l\u00e9bration entre professionnels.<\/p>\n

L'exp\u00e9rience de formation s'est poursuivie le 29 janvier<\/strong>, avec un d\u00e9monstration technique en direct<\/strong> donn\u00e9e par Raquel da Concei\u00e7ao<\/strong> sur deux mod\u00e8les, o\u00f9 les proc\u00e9dures, les crit\u00e8res professionnels et les conseils<\/em> des sessions pratiques orient\u00e9es vers l'application r\u00e9elle en salon. Une session qui a permis aux participants d'approfondir l'utilisation de Color Pure d'un point de vue plus op\u00e9rationnel et tangible.<\/p>\n

\"\"<\/p>\n

Couleur pure : technique, science et conscience<\/strong><\/h3>\n

Avec ces deux \u00e9v\u00e9nements, Arkh\u00e9 Cosmetics consolide le lancement de Color Pure au Mexique en tant que produit de r\u00e9f\u00e9rence. une plateforme compl\u00e8te pour l'inspiration, la formation et la communaut\u00e9<\/strong>, o\u00f9 la technique, l'exp\u00e9rience sensorielle et l'apprentissage appliqu\u00e9 sont int\u00e9gr\u00e9s dans le m\u00eame r\u00e9cit.<\/p>\n

Colour Pure repr\u00e9sente la vision d'Arkh\u00e9 de la coloration professionnelle : l'innovation scientifique, la haute performance et une compr\u00e9hension consciente de la couleur<\/strong>, con\u00e7u pour r\u00e9pondre aux besoins r\u00e9els des salons de coiffure contemporains.<\/p>\n

Plus d'informations : https:\/\/www.arkhecosmetics.com\/mx\/hair-color<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Deux r\u00e9unions exclusives \u00e0 Guadalajara et \u00e0 Mexico ont rassembl\u00e9 des professionnels du secteur pour d\u00e9couvrir la nouvelle proposition de coloration consciente de la marque, combinant formation technique, innovation et exp\u00e9rience de la marque.<\/p>","protected":false},"author":4,"featured_media":4343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,34,39],"tags":[],"class_list":["post-4339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arkhe-cosmetics","category-eventos","category-lanzamientos"],"yoast_head":"\nArkh\u00e9 Cosmetics presenta Color Pure en M\u00e9xico marcando una nueva era en la coloraci\u00f3n profesional - VMV Cosmetic Group<\/title>\n<meta name=\"description\" content=\"Arkh\u00e9 Cosmetics celebra el lanzamiento oficial de Color Pure, su innovadora gama de coloraci\u00f3n profesional, con dos eventos exclusivos en Guadalajara y Ciudad de M\u00e9xico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vmvcosmeticgroup.com\/fr\/arkhe-cosmetics-lanza-color-pure-en-mexico\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arkh\u00e9 Cosmetics presenta Color Pure en M\u00e9xico marcando una nueva era en la coloraci\u00f3n profesional - 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