﻿

{"id":4238,"date":"2025-11-11T16:00:35","date_gmt":"2025-11-11T16:00:35","guid":{"rendered":"https:\/\/vmvcosmeticgroup.com\/?p=4238"},"modified":"2025-12-01T16:28:08","modified_gmt":"2025-12-01T16:28:08","slug":"press-day-en-casa-arkhe-junto-a-marta-hazas","status":"publish","type":"post","link":"https:\/\/vmvcosmeticgroup.com\/fr\/press-day-en-casa-arkhe-junto-a-marta-hazas\/","title":{"rendered":"Journ\u00e9e de la presse \u00e0 CASA ARKH\u00c9 avec Marta Hazas"},"content":{"rendered":"<h4>Une visite exclusive pour les journalistes et les professionnels du secteur afin de d\u00e9couvrir l'origine de la beaut\u00e9 consciente en premi\u00e8re personne.<\/h4>\n<h4><!--more--><\/h4>\n<p data-start=\"386\" data-end=\"821\">Le mardi 11 novembre dernier, Arkh\u00e9 Cosmetics a ouvert les portes de son nouveau magasin phare \u00e0 Barcelone pour c\u00e9l\u00e9brer une journ\u00e9e presse tr\u00e8s sp\u00e9ciale avec son ambassadrice nouvellement annonc\u00e9e, <strong data-start=\"576\" data-end=\"591\">Marta Hazas<\/strong>. Une journ\u00e9e intime et soigneusement con\u00e7ue pour les journalistes et les professionnels du secteur de la beaut\u00e9 qui ont eu l'occasion de d\u00e9couvrir, pour la premi\u00e8re fois, <strong data-start=\"744\" data-end=\"820\">la nouvelle maison Arkh\u00e9 : o\u00f9 la beaut\u00e9 consciente devient exp\u00e9rience.<\/strong><\/p>\n<p data-start=\"386\" data-end=\"821\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4241 size-large\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8984-1-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8984-1-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8984-1-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8984-1-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8984-1-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8984-1-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8984-1-680x453.jpg 680w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3 data-start=\"823\" data-end=\"862\"><strong data-start=\"826\" data-end=\"862\">Un accueil intime dans l'univers Arkh\u00e9<\/strong><\/h3>\n<p data-start=\"864\" data-end=\"1153\">L'exp\u00e9rience a commenc\u00e9 \u00e0 13h00 \u00e0 <strong data-start=\"903\" data-end=\"917\">Maison Arkh\u00e9<\/strong>, Les participants ont \u00e9t\u00e9 accueillis par l'\u00e9quipe de direction et guid\u00e9s \u00e0 travers les diff\u00e9rents espaces qui composent ce nouveau p\u00f4le cr\u00e9atif : la partie initiale du salon de coiffure spacieux, la vaste zone de formation et le p\u00f4le d'exp\u00e9rience, situ\u00e9 au rez-de-chauss\u00e9e. Un environnement qui allie science, sensorialit\u00e9 et design pour transmettre l'essence de la beaut\u00e9 consciente dans les 5 sens.<\/p>\n<p data-start=\"1155\" data-end=\"1493\">Au cours de la visite guid\u00e9e, les participants ont explor\u00e9 les diff\u00e9rentes zones de l'espace - un lieu con\u00e7u pour l'\u00e9ducation, la cr\u00e9ation, l'inspiration et l'exp\u00e9rience - tout en apprenant de premi\u00e8re main comment la marque articule ses piliers : la recherche, la science de pointe, l'innovation et la durabilit\u00e9 dans chaque produit et exp\u00e9rience. La visite comprenait des d\u00e9monstrations sensorielles et des explications de l'\u00e9quipe technique sur les ingr\u00e9dients cl\u00e9s, les textures et les rituels de signature d'Arkh\u00e9.<\/p>\n<p data-start=\"1155\" data-end=\"1493\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4258\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8776-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8776-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8776-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8776-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8776-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8776-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8776-680x453.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4259\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8778-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8778-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8778-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8778-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8778-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8778-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8778-680x453.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4260\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8790-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8790-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8790-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8790-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8790-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8790-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8790-680x453.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4248\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8668-1-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8668-1-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8668-1-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8668-1-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8668-1-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8668-1-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8668-1-680x453.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p data-start=\"1155\" data-end=\"1493\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4247\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8531-1-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8531-1-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8531-1-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8531-1-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8531-1-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8531-1-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8531-1-680x453.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4250\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8823-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8823-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8823-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8823-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8823-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8823-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8823-680x453.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4261\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8816-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8816-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8816-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8816-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8816-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8816-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8816-680x453.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4251\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8838-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8838-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8838-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8838-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8838-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8838-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8838-680x453.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4262\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8851-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8851-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8851-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8851-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8851-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8851-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8851-680x453.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4253\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8906-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8906-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8906-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8906-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8906-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8906-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8906-680x453.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3 data-start=\"1495\" data-end=\"1540\"><strong data-start=\"1498\" data-end=\"1540\">Marta Hazas, nouvelle ambassadrice d'Arkh\u00e9<\/strong><\/h3>\n<h3 data-start=\"2110\" data-end=\"2165\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4249 size-medium alignright\" style=\"font-size: 16px;\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8704-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8704-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8704-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8704-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8704-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8704-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8704-680x453.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/h3>\n<p data-start=\"1542\" data-end=\"1826\">L'actrice <strong data-start=\"1552\" data-end=\"1567\">Marta Hazas<\/strong>, ambassadrice de la marque, a expliqu\u00e9 son lien avec la marque, bas\u00e9 sur sa vision personnelle de la beaut\u00e9 authentique et du soin conscient de soi. Au cours de la journ\u00e9e, Marta a partag\u00e9 ses r\u00e9flexions sur le bien-\u00eatre, le naturel et l'importance de choisir des produits qui respectent l'essence du cheveu et du cuir chevelu. Une connexion authentique avec Arkh\u00e9 qui renforce son r\u00f4le d'ambassadrice de la marque.<\/p>\n<h3 data-start=\"2110\" data-end=\"2165\"><strong data-start=\"2113\" data-end=\"2165\">Une rencontre \u00e9troite avec les valeurs de la marque<\/strong><\/h3>\n<p data-start=\"2165\" data-end=\"2409\">Apr\u00e8s la visite, la journ\u00e9e s'est poursuivie par un <strong data-start=\"2211\" data-end=\"2264\">d\u00e9jeuner priv\u00e9 \u00e0 l'h\u00f4tel Almanac<\/strong>, Les m\u00e9dias et l'\u00e9quipe de direction ont pu continuer \u00e0 parler du projet, des lancements \u00e0 venir et de la vision de la marque. Cet espace d\u00e9tendu nous a permis d'approfondir la mission d'Arkh\u00e9 : \u00e9lever la beaut\u00e9 \u00e0 partir d'une approche consciente, respectueuse et bas\u00e9e sur la science, en cr\u00e9ant des exp\u00e9riences qui vont au-del\u00e0 des soins capillaires.<\/p>\n<p data-start=\"2165\" data-end=\"2409\">Au cours du d\u00e9jeuner, les principaux th\u00e8mes abord\u00e9s ont \u00e9t\u00e9 l'histoire, l'h\u00e9ritage et l'importance de l'innovation, ainsi que l'approche scientifique de l'innovation. <strong>Groupe VMV Cosmetic<\/strong>, ainsi que l'engagement dans des actifs biotechnologiques tels que le <strong data-start=\"2559\" data-end=\"2581\">Chlorella Vulgaris<\/strong>, pr\u00e9sent dans toutes les formules de la marque et le r\u00f4le de la <strong>Maison Arkh\u00e9<\/strong> en tant que lieu d'inspiration et de rencontre pour les professionnels.<\/p>\n<p data-start=\"2165\" data-end=\"2409\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4263\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9057-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9057-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9057-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9057-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9057-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9057-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9057-680x453.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4255\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9044-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9044-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9044-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9044-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9044-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9044-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9044-680x453.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4256\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9067-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9067-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9067-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9067-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9067-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9067-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9067-680x453.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4257\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9074-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9074-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9074-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9074-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9074-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9074-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9074-680x453.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3 data-start=\"2812\" data-end=\"2855\"><strong data-start=\"2815\" data-end=\"2855\">Un rendez-vous qui marque un nouveau d\u00e9part<\/strong><\/h3>\n<p data-start=\"2857\" data-end=\"3244\">Cette journ\u00e9e presse marque une \u00e9tape d\u00e9cisive dans l'histoire d'Arkh\u00e9 Cosmetics : une nouvelle \u00e9tape o\u00f9 la marque renforce son engagement en faveur d'une beaut\u00e9 consciente, d'une expertise de premier plan et d'une recherche avanc\u00e9e. L'\u00e9v\u00e9nement m\u00e9diatique a mis en \u00e9vidence l'intention d'Arkh\u00e9 de continuer \u00e0 construire son propre univers o\u00f9 le soin du cheveu et le bien-\u00eatre personnel sont v\u00e9cus de mani\u00e8re holistique.<\/p>\n<p data-start=\"3246\" data-end=\"3516\">Casa Arkh\u00e9 est maintenant officiellement, <strong data-start=\"3278\" data-end=\"3309\">la maison o\u00f9 tout commence<\/strong>. Et cette premi\u00e8re visite de presse n'est que le d\u00e9but d'un voyage qui continuera \u00e0 se d\u00e9velopper avec l'aide de professionnels, de talents cr\u00e9atifs et d'un ambassadeur qui repr\u00e9sente parfaitement l'essence de la marque.<\/p>","protected":false},"excerpt":{"rendered":"<p>Une visite exclusive pour les journalistes et les professionnels du secteur afin de d\u00e9couvrir l'origine de la beaut\u00e9 consciente en premi\u00e8re personne.<\/p>","protected":false},"author":4,"featured_media":4254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,2,34,39],"tags":[],"class_list":["post-4238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arkhe-cosmetics","category-corporate","category-eventos","category-lanzamientos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Press Day en CASA ARKH\u00c9 junto a Marta Hazas - 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