{"id":4572,"date":"2026-06-30T14:05:04","date_gmt":"2026-06-30T14:05:04","guid":{"rendered":"https:\/\/vmvcosmeticgroup.com\/?p=4572"},"modified":"2026-06-30T14:09:13","modified_gmt":"2026-06-30T14:09:13","slug":"arkhe-cosmetics-reafirma-su-vinculo-con-la-moda-internacional-como-peluqueria-oficial-del-desfile-de-sonia-carrasco","status":"publish","type":"post","link":"https:\/\/vmvcosmeticgroup.com\/en\/arkhe-cosmetics-reafirma-su-vinculo-con-la-moda-internacional-como-peluqueria-oficial-del-desfile-de-sonia-carrasco\/","title":{"rendered":"Arkh\u00e9 Cosmetics reaffirms its bond with international fashion as the official hairdressers for Sonia Carrasco's show at Paris Fashion Week S\/S 2027."},"content":{"rendered":"

For the third consecutive time, the premium professional hairdressing brand has signed for the hair backstage of one of the Spanish designers with the greatest international projection, consolidating its presence on the official Paris Fashion Week calendar.<\/h4>\n

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Arkh\u00e9 Cosmetics has participated, for the third consecutive time, as Official hairdressers<\/strong> of the Spanish designer's fashion show Sonia Carrasco<\/strong>, held on 25 June<\/strong> at the Paris National Conservatory of Arts and Crafts within the official schedule of the Paris Fashion Week<\/strong>, one of the most prestigious fashion showcases in the world.<\/p>\n

Collaboration once again unites two brands that share the same philosophy based on innovation, excellence, design, and a commitment to more conscious beauty, demonstrating that professional hairdressing is an essential part of fashion's creative language.<\/p>\n

ACT II \u00abSOBREMESA\u00bb: When fashion turns an everyday ritual into inspiration<\/strong><\/h3>\n

For the season Spring Summer 2027<\/strong>, Sonia Carrasco presented ACT II \u00abSOBREMESA\u00bb<\/strong>, a collection that continues its exploration of garment construction from a deeply technical and conceptual perspective, always originating from the process.<\/p>\n

Far from starting from conventional aesthetic inspiration, the designer approaches each collection as the answer to a technical question. On this occasion, the research revolves around one of the fundamental principles of tailoring: what happens when elements that traditionally remain hidden become part of the exterior of the garment?<\/p>\n

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Linings, internal structures, seams and construction details are deliberately shown as a visible part of the design, without losing their functionality. The result is a collection where the creation process stops hiding and becomes the protagonist<\/strong>, revealing the beauty of handcrafted construction<\/strong>.<\/p>\n

The parade took the Spanish concept of as its guiding theme \u00abdessert\u00bb<\/strong>, that unique moment that arises after a shared meal, when time seems to stand still and connections and conversation continue spontaneously between family and friends. More than a customary reference, Sonia Carrasco transforms this ritual into a reflection on the value of shared time, culture, generosity, and human relationships, moving away from stereotypes to offer a contemporary vision of Spanish identity.<\/p>\n

The hair salon as an extension of creative discourse<\/strong><\/h3>\n

As the official hair salon for the show, Arkh\u00e9 Cosmetics was responsible for developing the entire hair concept for the backstage, providing professional products that complemented the aesthetic narrative designed by the fashion designer. The looks integrated organically into the collection's creative universe, enhancing the naturalness, pure textures, and quiet sophistication that characterises both Sonia Carrasco and the DNA of Arkh\u00e9 Cosmetics.<\/p>\n

The brand's participation once again highlighted the professional hairdressing sector's ability to become a narrative element within the show, engaging in a dialogue with the garments, materials, and artistic direction to construct a coherent and emotional visual experience.<\/p>\n

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An alliance that consolidates a shared vision<\/strong><\/h3>\n

Arkh\u00e9 Cosmetics' presence at Paris Fashion Week reflects the consolidation of a collaboration based on shared values: innovation, craftsmanship, research, and respect for creative processes.<\/p>\n

In the words of Ra\u00fal Mart\u00ednez Ribes, CEO of Arkh\u00e9 Cosmetics<\/strong>: \u00abTo be part of Sonia Carrasco's show once again is a source of pride and confirms that we share the same approach to creativity. At Arkh\u00e9, we believe that professional hairdressing should engage with fashion through innovation, sensitivity, and respect for the creative process. Being present, once again, at Paris Fashion Week reaffirms our international vocation and our commitment to excellence.\u00bb<\/em><\/p>\n

Arkh\u00e9 Cosmetics, a brand increasingly present on the major international stages<\/strong><\/h3>\n

This new involvement reinforces Arkh\u00e9 Cosmetics' international profile, as it continues to consolidate its position within the premium segment of professional hairdressing through collaborations with some of the world's leading fashion and beauty events.<\/p>\n

The brand, which belongs to VMV Cosmetic Group, continues to drive a new generation of hair cosmetics where science, innovation, and conscious beauty coexist to offer high-value experiences to both the professional and the consumer.<\/p>\n

With this third consecutive collaboration with Sonia Carrasco, Arkh\u00e9 Cosmetics reaffirms its role as an ally of contemporary creativity and an international benchmark in the world of professional haircare.<\/p>\n