{"id":4433,"date":"2026-03-03T12:31:23","date_gmt":"2026-03-03T12:31:23","guid":{"rendered":"https:\/\/vmvcosmeticgroup.com\/?p=4433"},"modified":"2026-03-27T12:35:29","modified_gmt":"2026-03-27T12:35:29","slug":"la-revolucion-del-color-llega-a-costa-rica-de-la-mano-de-arkhe-cosmetics","status":"publish","type":"post","link":"https:\/\/vmvcosmeticgroup.com\/en\/la-revolucion-del-color-llega-a-costa-rica-de-la-mano-de-arkhe-cosmetics\/","title":{"rendered":"The colour revolution arrives in Costa Rica with Arkh\u00e9 Cosmetics"},"content":{"rendered":"

The premium professional hairdressing brand presented its innovative colouring system at a major event that brought together industry leaders at the Santa Ana Country Club.
\n<\/strong><\/h4>\n

<\/p>\n

Nearly 200 professionals from the sector lived a unique experience where science, innovation and excellence came together to celebrate conscious beauty with Arkh\u00e9 in Ecuador.<\/strong><\/h3>\n

\"\"<\/p>\n

Arkh\u00e9 Cosmetics continues to consolidate its international growth with the official launch of Color Pure in Costa Rica<\/strong>, an event that brought together leading hairdressing professionals at the prestigious Santa Ana Country Club<\/strong> and allowed attendees to discover first-hand the brand's new generation of professional colouring.<\/p>\n

\"\"Held on 2 March, the event was an immersive experience designed to connect stylists with the Arkh\u00e9 Cosmetics universe. The event was presented by Maria Gonzalez Roesh<\/strong> The event was attended by renowned professionals from the sector who played the leading role in the different technical and artistic presentations.<\/p>\n

One of the highlights of the day was the Arkh\u00e9 immersive tunnel<\/strong>, an experiential tour consisting of nine stations dedicated to the different ranges of the brand, where attendees were able to discover the philosophy, innovation and results of its products in a sensory and educational environment, where advanced science was the protagonist.<\/p>\n

A technical and artistic spectacle to show the power of Color Pure<\/strong><\/h3>\n

The central stage hosted a series of technical and creative presentations that demonstrated live the potential of the new colour.<\/p>\n

Among the guest artists were Raquel da Concei\u00e7\u00e3o<\/strong>, Global Artist of VMV Cosmetic Group with more than 20 years of experience in precision cutting and colour; Fernanda Ruiz<\/strong>, Arkh\u00e9 Cosmetics specialised technician and expert in hair diagnostics; Yensie Matarrita<\/strong>, a stylist renowned for her creativity and commitment to conscious beauty; and Ariel Torres<\/strong>, Arkh\u00e9 Cosmetics ambassador and specialist in advanced colour techniques.<\/p>\n

Throughout the session, the professionals demonstrated different colour proposals and customised techniques that reflect the versatility and treatment approach of Color Pure, culminating in a spectacular final fashion show that staged the results.<\/p>\n

\"\"<\/p>\n

Colour Pure: advanced science for a new generation of colouring<\/strong><\/h3>\n

During the event, Juan Luis Barragan<\/strong>, Global Brand Manager of Arkh\u00e9 Cosmetics, presented the main innovations of Color Pure, highlighting its approach based on the combination of advanced science, natural ingredients and hair treatment.<\/p>\n

The new range offers full coverage with a fibre-friendly approach to hair care<\/strong>, The colour is longer lasting and more luminous thanks to its unique patented treatment technology<\/strong>, designed to strengthen and moisturise hair during the colouring process.<\/p>\n

Its formula incorporates a double encapsulation system with prebiotic and plant keratin<\/strong>, in addition to a 92% of ingredients of natural origin<\/strong>, including the L-arginine<\/strong>, The Ayurvedic infusion, a multivitamin complex and an Ayurvedic infusion made up of eight medicinal plants.<\/p>\n

This approach makes Color Pure an ideal solution for premium salons looking for high-level technical results without compromising hair health<\/strong>, The new generation of more conscious and sophisticated colour services is aligned with this.<\/p>\n

A vision of growth for the professional market<\/strong><\/h3>\n

The event also featured the participation of Leidy and David Navarro<\/strong>, They shared the brand's vision of growth in the country and reaffirmed the group's commitment to training, innovation and the development of professional stylists.<\/p>\n

During their speech, they emphasised that the arrival of Color Pure marks the start of <\/strong>a new era for Arkh\u00e9 Cosmetics in Costa Rica<\/strong>, which will include specialised training programmes, technical workshops and new experiences designed for professionals looking to differentiate themselves in the premium segment.<\/p>\n

With this launch, Arkh\u00e9 Cosmetics reinforces its international positioning as a premium professional hairdressing brand<\/strong>, The company is committed to scientific innovation, respect for the hair and technical excellence as pillars to continue driving the future of colour in beauty salons.<\/p>\n

\"\"<\/p>","protected":false},"excerpt":{"rendered":"

The premium professional hairdressing brand presented its innovative colouring system at a major event that brought together industry leaders at the Santa Ana Country Club.<\/p>","protected":false},"author":4,"featured_media":4438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,34,39],"tags":[],"class_list":["post-4433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arkhe-cosmetics","category-eventos","category-lanzamientos"],"yoast_head":"\nLa revoluci\u00f3n del color llega a Costa Rica de la mano de Arkh\u00e9 Cosmetics - VMV Cosmetic Group<\/title>\n<meta name=\"description\" content=\"La marca premium de peluquer\u00eda profesional presenta su innovador sistema de coloraci\u00f3n en un gran evento en el Santa Ana Country Club.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vmvcosmeticgroup.com\/en\/la-revolucion-del-color-llega-a-costa-rica-de-la-mano-de-arkhe-cosmetics\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La revoluci\u00f3n del color llega a Costa Rica de la mano de Arkh\u00e9 Cosmetics - 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