{"id":4339,"date":"2026-02-09T13:01:49","date_gmt":"2026-02-09T13:01:49","guid":{"rendered":"https:\/\/vmvcosmeticgroup.com\/?p=4339"},"modified":"2026-02-09T13:04:31","modified_gmt":"2026-02-09T13:04:31","slug":"arkhe-cosmetics-lanza-color-pure-en-mexico","status":"publish","type":"post","link":"https:\/\/vmvcosmeticgroup.com\/en\/arkhe-cosmetics-lanza-color-pure-en-mexico\/","title":{"rendered":"Arkh\u00e9 Cosmetics presents Color Pure in Mexico marking a new era in professional colouring"},"content":{"rendered":"

Two exclusive meetings in Guadalajara and Mexico City brought together professionals from the sector to discover the brand's new conscious colouring proposal, combining technical training, innovation and brand experience.<\/strong><\/h4>\n

<\/p>\n

Arkh\u00e9 Cosmetics has celebrated in Mexico the official launching of Colour Pure<\/strong>, its innovative range of professional colouring products, through two exclusive events in Guadalajara and Mexico City<\/strong> which brought together industry professionals around technique, brand experience and advanced training.<\/p>\n

These presentations reinforce the international commitment of Arkh\u00e9 Cosmetics and its commitment to an conscious colouring<\/strong>, based on science, professional performance and respect for the hair fibre.<\/p>\n

Guadalajara, first venue for the launch<\/strong><\/h3>\n

The first meeting took place on 26 January <\/strong>at the VMV Guadalajara headquarters, making the city one of the first venues in Mexico to host the presentation of Color Pure. The event brought together professionals from the sector in an experience focused on the innovation, technical education and sensory experience of the brand<\/strong>.<\/p>\n

The event was attended by the following educators Enmanuel Benavides Ribas, Malka Irina Barrios Osorio and Raquel da Concei\u00e7ao Riveiro<\/strong>, who led technical demonstrations and shared their vision on the evolution of professional colouring. The presence of the experts provided an artistic dimension that underlined colour as a tool for creative expression.<\/p>\n

One of the highlights was the disclosure of the \u201csecret code\u201d<\/strong>, which connected the attendees with the Color Pure universe even before the event. The guests had previously received a mystery box<\/em> whose content was revealed collectively during the day, generating a moment of surprise and discovery with the brand.<\/p>\n

The launch culminated in a artistic performance<\/strong>, closing the day with an experience aligned with the creative language of Arkh\u00e9. In addition, the educational proposal was extended beyond the main event: the 27 January<\/strong> a new day of specialised training<\/strong>, including a hands-on session with Raquel da Concei\u00e7ao<\/strong>, The aim is to provide an in-depth study of the techniques, formulation and actual application of the line.<\/p>\n

\"\"<\/p>\n

Mexico City: innovation and experience in an iconic setting<\/strong><\/h3>\n

The second event was held on 28 January in Mexico City<\/strong>, in the La Tejedora, in La Textilera<\/strong>, a former textile factory from the 1940s converted into a cultural space. An enclave with a strong symbolic charge that dialogued with the concept of technological evolution and innovation that defines Color Pure.<\/p>\n

The welcome was given by Pep Urtasun, Director of VMV Mexico<\/strong>, who framed the launch as the start of a new era in professional colouring. The event was hosted by Gustavo Res\u00e9ndiz<\/strong>, and, just as in Guadalajara, one of the most eagerly awaited moments was the mystery box secret code revealed<\/strong>, transforming the presentation into a collective experience of discovery.<\/p>\n

One of the key points of the meeting was the presentation of the complementary product Vibrant Colour Lock<\/strong>, by Carlos Ju\u00e1rez, Technical Director, VMV Mexico<\/strong>, who conducted a live demonstration<\/strong> to highlight the synergy between cosmetic innovation and professional performance, aimed at optimising durability and colour intensity.<\/p>\n

The event concluded with a cocktail accompanied by DJ<\/strong>, The event will provide a space for networking and celebration among professionals.<\/p>\n

The training experience continued on 29 January<\/strong>, with a live technical demonstration<\/strong> given by Raquel da Concei\u00e7ao<\/strong> on two models, where procedures, professional criteria and tips<\/em> practical sessions oriented towards real salon application. A session that allowed attendees to delve into the use of Color Pure from a more operational and tangible perspective.<\/p>\n

\"\"<\/p>\n

Colour Pure: technique, science and consciousness<\/strong><\/h3>\n

With these two events, Arkh\u00e9 Cosmetics is consolidating the launch of Color Pure in Mexico as a a comprehensive platform for inspiration, training and community<\/strong>, where technique, sensory experience and applied learning are integrated into the same narrative.<\/p>\n

Colour Pure represents Arkh\u00e9's vision of professional colouring: scientific innovation, high performance and a conscious understanding of colour<\/strong>, designed to meet the real needs of the contemporary salon.<\/p>\n

More information: https:\/\/www.arkhecosmetics.com\/mx\/hair-color<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Two exclusive meetings in Guadalajara and Mexico City brought together professionals from the sector to discover the brand's new conscious colouring proposal, combining technical training, innovation and brand experience.<\/p>","protected":false},"author":4,"featured_media":4343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,34,39],"tags":[],"class_list":["post-4339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arkhe-cosmetics","category-eventos","category-lanzamientos"],"yoast_head":"\nArkh\u00e9 Cosmetics presenta Color Pure en M\u00e9xico marcando una nueva era en la coloraci\u00f3n profesional - VMV Cosmetic Group<\/title>\n<meta name=\"description\" content=\"Arkh\u00e9 Cosmetics celebra el lanzamiento oficial de Color Pure, su innovadora gama de coloraci\u00f3n profesional, con dos eventos exclusivos en Guadalajara y Ciudad de M\u00e9xico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vmvcosmeticgroup.com\/en\/arkhe-cosmetics-lanza-color-pure-en-mexico\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arkh\u00e9 Cosmetics presenta Color Pure en M\u00e9xico marcando una nueva era en la coloraci\u00f3n profesional - VMV Cosmetic Group\" \/>\n<meta property=\"og:description\" content=\"Arkh\u00e9 Cosmetics celebra el lanzamiento oficial de Color Pure, su innovadora gama de coloraci\u00f3n profesional, con dos eventos exclusivos en Guadalajara y Ciudad de M\u00e9xico.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vmvcosmeticgroup.com\/en\/arkhe-cosmetics-lanza-color-pure-en-mexico\/\" \/>\n<meta property=\"og:site_name\" content=\"VMV Cosmetic Group\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-09T13:01:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T13:04:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/02\/ARKEH_FOTOS-54-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Pau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Pau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vmvcosmeticgroup.com\/arkhe-cosmetics-lanza-color-pure-en-mexico\/\",\"url\":\"https:\/\/vmvcosmeticgroup.com\/arkhe-cosmetics-lanza-color-pure-en-mexico\/\",\"name\":\"Arkh\u00e9 Cosmetics presenta Color Pure en M\u00e9xico marcando una nueva era en la coloraci\u00f3n profesional - VMV Cosmetic Group\",\"isPartOf\":{\"@id\":\"https:\/\/vmvcosmeticgroup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vmvcosmeticgroup.com\/arkhe-cosmetics-lanza-color-pure-en-mexico\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vmvcosmeticgroup.com\/arkhe-cosmetics-lanza-color-pure-en-mexico\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/02\/ARKEH_FOTOS-54-scaled.jpg\",\"datePublished\":\"2026-02-09T13:01:49+00:00\",\"dateModified\":\"2026-02-09T13:04:31+00:00\",\"author\":{\"@id\":\"https:\/\/vmvcosmeticgroup.com\/#\/schema\/person\/53d0d2cd4f34eeba6d8c3fff4dff6862\"},\"description\":\"Arkh\u00e9 Cosmetics celebra el lanzamiento oficial de Color Pure, su innovadora gama de coloraci\u00f3n profesional, con dos eventos exclusivos en Guadalajara y Ciudad de M\u00e9xico.\",\"breadcrumb\":{\"@id\":\"https:\/\/vmvcosmeticgroup.com\/arkhe-cosmetics-lanza-color-pure-en-mexico\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vmvcosmeticgroup.com\/arkhe-cosmetics-lanza-color-pure-en-mexico\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/vmvcosmeticgroup.com\/arkhe-cosmetics-lanza-color-pure-en-mexico\/#primaryimage\",\"url\":\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/02\/ARKEH_FOTOS-54-scaled.jpg\",\"contentUrl\":\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/02\/ARKEH_FOTOS-54-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vmvcosmeticgroup.com\/arkhe-cosmetics-lanza-color-pure-en-mexico\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/vmvcosmeticgroup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Arkh\u00e9 Cosmetics presenta Color Pure en M\u00e9xico marcando una nueva era en la coloraci\u00f3n profesional\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vmvcosmeticgroup.com\/#website\",\"url\":\"https:\/\/vmvcosmeticgroup.com\/\",\"name\":\"VMV Cosmetic Group\",\"description\":\"VMV Cosmetic Group\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/vmvcosmeticgroup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/vmvcosmeticgroup.com\/#\/schema\/person\/53d0d2cd4f34eeba6d8c3fff4dff6862\",\"name\":\"Sara Pau\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/vmvcosmeticgroup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bbd7dfdb02233608c06257fa1e019b1917180c76ad9dd505d290aa0cd1642f6c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bbd7dfdb02233608c06257fa1e019b1917180c76ad9dd505d290aa0cd1642f6c?s=96&d=mm&r=g\",\"caption\":\"Sara Pau\"},\"url\":\"https:\/\/vmvcosmeticgroup.com\/en\/author\/spau\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Arkh\u00e9 Cosmetics presenta Color Pure en M\u00e9xico marcando una nueva era en la coloraci\u00f3n profesional - VMV Cosmetic Group","description":"Arkh\u00e9 Cosmetics celebra el lanzamiento oficial de Color Pure, su innovadora gama de coloraci\u00f3n profesional, con dos eventos exclusivos en Guadalajara y Ciudad de M\u00e9xico.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vmvcosmeticgroup.com\/en\/arkhe-cosmetics-lanza-color-pure-en-mexico\/","og_locale":"en_GB","og_type":"article","og_title":"Arkh\u00e9 Cosmetics presenta Color Pure en M\u00e9xico marcando una nueva era en la coloraci\u00f3n profesional - VMV Cosmetic Group","og_description":"Arkh\u00e9 Cosmetics celebra el lanzamiento oficial de Color Pure, su innovadora gama de coloraci\u00f3n profesional, con dos eventos exclusivos en Guadalajara y Ciudad de M\u00e9xico.","og_url":"https:\/\/vmvcosmeticgroup.com\/en\/arkhe-cosmetics-lanza-color-pure-en-mexico\/","og_site_name":"VMV Cosmetic Group","article_published_time":"2026-02-09T13:01:49+00:00","article_modified_time":"2026-02-09T13:04:31+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/02\/ARKEH_FOTOS-54-scaled.jpg","type":"image\/jpeg"}],"author":"Sara Pau","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sara Pau","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/vmvcosmeticgroup.com\/arkhe-cosmetics-lanza-color-pure-en-mexico\/","url":"https:\/\/vmvcosmeticgroup.com\/arkhe-cosmetics-lanza-color-pure-en-mexico\/","name":"Arkh\u00e9 Cosmetics presenta Color Pure en M\u00e9xico marcando una nueva era en la coloraci\u00f3n profesional - VMV Cosmetic Group","isPartOf":{"@id":"https:\/\/vmvcosmeticgroup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vmvcosmeticgroup.com\/arkhe-cosmetics-lanza-color-pure-en-mexico\/#primaryimage"},"image":{"@id":"https:\/\/vmvcosmeticgroup.com\/arkhe-cosmetics-lanza-color-pure-en-mexico\/#primaryimage"},"thumbnailUrl":"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/02\/ARKEH_FOTOS-54-scaled.jpg","datePublished":"2026-02-09T13:01:49+00:00","dateModified":"2026-02-09T13:04:31+00:00","author":{"@id":"https:\/\/vmvcosmeticgroup.com\/#\/schema\/person\/53d0d2cd4f34eeba6d8c3fff4dff6862"},"description":"Arkh\u00e9 Cosmetics celebra el lanzamiento oficial de Color Pure, su innovadora gama de coloraci\u00f3n profesional, con dos eventos exclusivos en Guadalajara y Ciudad de M\u00e9xico.","breadcrumb":{"@id":"https:\/\/vmvcosmeticgroup.com\/arkhe-cosmetics-lanza-color-pure-en-mexico\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vmvcosmeticgroup.com\/arkhe-cosmetics-lanza-color-pure-en-mexico\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/vmvcosmeticgroup.com\/arkhe-cosmetics-lanza-color-pure-en-mexico\/#primaryimage","url":"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/02\/ARKEH_FOTOS-54-scaled.jpg","contentUrl":"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/02\/ARKEH_FOTOS-54-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/vmvcosmeticgroup.com\/arkhe-cosmetics-lanza-color-pure-en-mexico\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/vmvcosmeticgroup.com\/"},{"@type":"ListItem","position":2,"name":"Arkh\u00e9 Cosmetics presenta Color Pure en M\u00e9xico marcando una nueva era en la coloraci\u00f3n profesional"}]},{"@type":"WebSite","@id":"https:\/\/vmvcosmeticgroup.com\/#website","url":"https:\/\/vmvcosmeticgroup.com\/","name":"VMV Cosmetic Group","description":"VMV Cosmetic Group","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vmvcosmeticgroup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/vmvcosmeticgroup.com\/#\/schema\/person\/53d0d2cd4f34eeba6d8c3fff4dff6862","name":"Sara Pau","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/vmvcosmeticgroup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bbd7dfdb02233608c06257fa1e019b1917180c76ad9dd505d290aa0cd1642f6c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bbd7dfdb02233608c06257fa1e019b1917180c76ad9dd505d290aa0cd1642f6c?s=96&d=mm&r=g","caption":"Sara Pau"},"url":"https:\/\/vmvcosmeticgroup.com\/en\/author\/spau\/"}]}},"_links":{"self":[{"href":"https:\/\/vmvcosmeticgroup.com\/en\/wp-json\/wp\/v2\/posts\/4339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmvcosmeticgroup.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vmvcosmeticgroup.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vmvcosmeticgroup.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/vmvcosmeticgroup.com\/en\/wp-json\/wp\/v2\/comments?post=4339"}],"version-history":[{"count":7,"href":"https:\/\/vmvcosmeticgroup.com\/en\/wp-json\/wp\/v2\/posts\/4339\/revisions"}],"predecessor-version":[{"id":4351,"href":"https:\/\/vmvcosmeticgroup.com\/en\/wp-json\/wp\/v2\/posts\/4339\/revisions\/4351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vmvcosmeticgroup.com\/en\/wp-json\/wp\/v2\/media\/4343"}],"wp:attachment":[{"href":"https:\/\/vmvcosmeticgroup.com\/en\/wp-json\/wp\/v2\/media?parent=4339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vmvcosmeticgroup.com\/en\/wp-json\/wp\/v2\/categories?post=4339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vmvcosmeticgroup.com\/en\/wp-json\/wp\/v2\/tags?post=4339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}