{"id":3946,"date":"2025-09-15T10:00:34","date_gmt":"2025-09-15T10:00:34","guid":{"rendered":"https:\/\/vmvcosmeticgroup.com\/?p=3946"},"modified":"2025-09-24T15:20:17","modified_gmt":"2025-09-24T15:20:17","slug":"arkhe-cosmetics-gran-premio-innovacion-mcb-beaute-selection-paris","status":"publish","type":"post","link":"https:\/\/vmvcosmeticgroup.com\/en\/arkhe-cosmetics-gran-premio-innovacion-mcb-beaute-selection-paris\/","title":{"rendered":"Arkh\u00e9 Cosmetics wins the Grand Prize for Innovation at the MCB by Beaut\u00e9 S\u00e9lection Paris"},"content":{"rendered":"

Arkh\u00e9 Cosmetics Scalp Balance Clay Mud has been recognised in the hair cosmetics category with the Grand Prize for Innovation.<\/strong><\/h4>\n

<\/p>\n

Arkh\u00e9 Cosmetics,<\/strong> the premium professional hairdressing brand of the VMV Cosmetic Group, has been awarded with the Grand Prize for Innovation in the category of Hair Cosmetics Care<\/strong> at the prestigious salon MCB by Beaut\u00e9 S\u00e9lection Paris,<\/strong> in cooperation with L'\u00c9claireur<\/strong>.<\/p>\n

This recognition is a milestone for the firm, which has managed to consolidate its position as a benchmark in innovation, conscious formulation and premium proposals for hair and scalp care.<\/p>\n

\"\"<\/p>\n

MCB by Beaut\u00e9 S\u00e9lection: the big event in professional hairdressing<\/strong><\/h3>\n

The MCB by Beaut\u00e9 S\u00e9lection, held annually in Paris, is the international benchmark event that brings together the major players in hairdressing, beauty and make-up. This year's edition, held from 13 to 15 September<\/strong>, professionals, brands and distributors gathered to discover the latest trends, innovations and launches that will mark the future of the sector.<\/p>\n

Arkh\u00e9 Cosmetics, not only presented its product lines in an experiential space, but was also recognised with one of the most coveted awards of the show, confirming its international projection and growing recognition among industry professionals.<\/p>\n

\"\"<\/strong><\/h3>\n

Award winning product: Scalp Balance Clay Mud Mask<\/strong><\/h3>\n

The award-winning product was the Scalp Balance Clay Mud, a treatment mask designed for balancing, purifying and soothing the scalp<\/strong>, ideal for clients with excess sebum, sensitivity or flaking. Its innovative formula combines natural clays, botanical extracts and soothing actives<\/strong> that deeply cleanse, remove impurities and provide immediate comfort without drying.<\/p>\n

Thanks to its creamy texture and detox action, it leaves the scalp feeling fresh and light, while boosting the overall health of the hair. This product is part of the Scalp Balance<\/strong>, designed to restore balance to the hair ecosystem and guarantee professional, long-lasting results.<\/p>\n

\u201cThis award in Paris is a recognition of the efforts of our R&D team and our vision to offer high-level, sustainable and effective solutions for the most demanding salons. It drives us to continue to innovate and raise the standard of professional hair care\u201d,<\/em> noted Ra\u00fal Mart\u00ednez Ribes<\/strong>, CEO of VMV Cosmetic Group.<\/p>\n

Innovation with the Arkh\u00e9 Cosmetics seal<\/strong><\/p>\n

The victory at the MCB confirms Arkh\u00e9 Cosmetics' positive reception in France, its growing international relevance and its commitment to lead the transformation of the sector towards more conscious, sensorial and effective formulas.<\/p>\n

See all the winners: https:\/\/www.mcbbybeauteselection.com\/temps-fort\/decouvrez-les-gagnants-du-grix-innovation-2025<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Arkh\u00e9 Cosmetics Scalp Balance Clay Mud has been recognised in the hair cosmetics category with the Grand Prize for Innovation.<\/p>","protected":false},"author":4,"featured_media":3947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,40],"tags":[],"class_list":["post-3946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arkhe-cosmetics","category-premios"],"yoast_head":"\nArkh\u00e9 Cosmetics gana el Gran Premio a la Innovaci\u00f3n en el MCB by Beaut\u00e9 S\u00e9lection Paris - VMV Cosmetic Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vmvcosmeticgroup.com\/en\/arkhe-cosmetics-gran-premio-innovacion-mcb-beaute-selection-paris\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arkh\u00e9 Cosmetics gana el Gran Premio a la Innovaci\u00f3n en el MCB by Beaut\u00e9 S\u00e9lection Paris - 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