﻿

{"id":2266,"date":"2023-04-06T21:16:25","date_gmt":"2023-04-06T21:16:25","guid":{"rendered":"https:\/\/vmvcosmeticgroup.com\/?page_id=2266"},"modified":"2026-05-28T12:05:09","modified_gmt":"2026-05-28T12:05:09","slug":"prensa","status":"publish","type":"page","link":"https:\/\/vmvcosmeticgroup.com\/en\/prensa\/","title":{"rendered":"Press"},"content":{"rendered":"<div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" data-vc-parallax=\"1.5\" class=\"vc_row wpb_row vc_row-fluid vc_row-has-fill vc_row-no-padding vc_general vc_parallax vc_parallax-content-moving\"><div data-vc-parallax=\"1.5\" class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-has-fill vc_general vc_parallax vc_parallax-content-moving\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div data-background=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2016\/11\/DSC3914.jpg\" class=\"intro\" style=\"height:650px !important;\"><div class=\"intro-body\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-6 col-md-offset-3\"><h1 class=\"\">Press<\/h1><h3 style=\"font-family: ;\" class=\"\">Passion and design as axes of communication<\/h3><\/div><\/div><\/div><\/div><\/div><script>\njQuery.noConflict()(function($){\n\"use strict\";\n\n        var introHeader = $(\".intro\"),\n            intro = $(\".intro\");\n\n        buildModuleHeader(introHeader);\n\n        $(window).resize(function() {\n            var width = Math.max($(window).width(), window.innerWidth);\n            buildModuleHeader(introHeader);\n        });\n\n        $(window).scroll(function() {\n            effectsModuleHeader(introHeader, this);\n        });\n\n        intro.each(function(i) {\n            if ($(this).attr(\"data-background\")) {\n                $(this).css(\"background-image\", \"url(\" + $(this).attr(\"data-background\") + \")\");\n            }\n        });\n\n\n        function buildModuleHeader(introHeader) {\n        };\n        function effectsModuleHeader(introHeader, scrollTopp) {\n            if (introHeader.length > 0) {\n                var homeSHeight = introHeader.height();\n                var topScroll = $(document).scrollTop();\n                if ((introHeader.hasClass(\"intro\")) && ($(scrollTopp).scrollTop() <= homeSHeight)) {\n                    introHeader.css(\"top\", (topScroll * .4));\n                }\n                if (introHeader.hasClass(\"intro\") && ($(scrollTopp).scrollTop() <= homeSHeight)) {\n                    introHeader.css(\"opacity\", (1 - topScroll\/introHeader.height() * 1));\n                }\n            }\n        };\n});\n\t<\/script><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-parallax=\"1.5\" data-vc-parallax-image=\"\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1680360656704 vc_row-has-fill vc_general vc_parallax vc_parallax-content-moving\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1758726694926\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 style=\"text-align: center;\">Latest news<\/h2>\n<p style=\"text-align: center;\">Discover all the news of our brands and the professional cosmetics sector in the section of <a href=\"https:\/\/vmvcosmeticgroup.com\/en\/noticias\/\"><u>news<\/u>.<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"blog-main\"> <div class=\"blog-images\"><div class=\"post-thumbnail\"><img decoding=\"async\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-28-a-las-13.52.10.png\" alt=\"\">  <\/div> <\/div> <div class=\"blog-name\"><h6><a href=\"https:\/\/vmvcosmeticgroup.com\/en\/vmv-cosmetic-group-reune-en-barcelona-a-mas-de-600-profesionales-internacionales-en-una-espectacular-gala-de-tendencias\/\">VMV Cosmetic Group brings together over 600 international professionals in Barcelona for a spectacular trends gala.<\/a><\/h6><\/div>  <div class=\"blog-text\"><p>The group is making Barcelona and Ibiza the international epicentre of professional hairdressing with an exclusive trip that combines training, inspiration, innovation, and brand experience.<\/p><\/div>  <div class=\"blog-read-more\"><a href=\"https:\/\/vmvcosmeticgroup.com\/en\/vmv-cosmetic-group-reune-en-barcelona-a-mas-de-600-profesionales-internacionales-en-una-espectacular-gala-de-tendencias\/\">Read More<\/a><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"blog-main\"> <div class=\"blog-images\"><div class=\"post-thumbnail\"><img decoding=\"async\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/05\/OK_Raquel-Martinez_Maria-Castro_Ana-Ribes.jpg\" alt=\"\">  <\/div> <\/div> <div class=\"blog-name\"><h6><a href=\"https:\/\/vmvcosmeticgroup.com\/en\/salerm-21-celebra-30-anos-como-icono-de-la-peluqueria-profesional-junto-a-maria-castro\/\">Salerm 21 celebrates 30 years as a professional hairdressing icon alongside Mar\u00eda Castro<\/a><\/h6><\/div>  <div class=\"blog-text\"><p>The actress and face of the new campaign, Mar\u00eda Castro, stars in an exclusive press encounter in Madrid with Salerm Cosmetics to share her hair care secrets and pay tribute to one of professional hairdressing's most iconic ranges.<\/p><\/div>  <div class=\"blog-read-more\"><a href=\"https:\/\/vmvcosmeticgroup.com\/en\/salerm-21-celebra-30-anos-como-icono-de-la-peluqueria-profesional-junto-a-maria-castro\/\">Read More<\/a><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"blog-main\"> <div class=\"blog-images\"><div class=\"post-thumbnail\"><img decoding=\"async\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2026\/05\/VMV5264.jpg\" alt=\"\">  <\/div> <\/div> <div class=\"blog-name\"><h6><a href=\"https:\/\/vmvcosmeticgroup.com\/en\/vmv-cosmetic-group-inaugura-el-museo-victor-martinez-vicario\/\">VMV Cosmetic Group opens the V\u00edctor Mart\u00ednez Vicario Museum, a tribute to its founder's legacy<\/a><\/h6><\/div>  <div class=\"blog-text\"><p>A unique space that gathers the history, vision, and passion of a key figure in the development of professional hairdressing in Spain.<\/p><\/div>  <div class=\"blog-read-more\"><a href=\"https:\/\/vmvcosmeticgroup.com\/en\/vmv-cosmetic-group-inaugura-el-museo-victor-martinez-vicario\/\">Read More<\/a><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"blog-main\"> <div class=\"blog-images\"><div class=\"post-thumbnail\"><img decoding=\"async\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2016\/11\/IMG-NP-Premios-Salon-Look-2025_Cataluna_Fundacion-Victor-Martinez-Vicario-scaled.jpg\" alt=\"\">  <\/div> <\/div> <div class=\"blog-name\"><h6><a href=\"https:\/\/vmvcosmeticgroup.com\/en\/fundacion-victor-martinez-vicario-premio-a-la-mejor-accion-solidaria\/\">The V\u00edctor Mart\u00ednez Vicario Foundation wins the award for Best Solidarity Action<\/a><\/h6><\/div>  <div class=\"blog-text\"><p>The V\u00edctor Mart\u00ednez Vicario Foundation receives the award for Best Solidarity Action at the Sal\u00f3n Look 2025 Awards.<\/p><\/div>  <div class=\"blog-read-more\"><a href=\"https:\/\/vmvcosmeticgroup.com\/en\/fundacion-victor-martinez-vicario-premio-a-la-mejor-accion-solidaria\/\">Read More<\/a><\/div><\/div><\/div><\/div><\/div><\/div><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-parallax=\"1.5\" data-vc-parallax-image=\"\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1680360656704 vc_row-has-fill vc_general vc_parallax vc_parallax-content-moving\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1752139911540\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 style=\"text-align: center;\">Media Kit<\/h2>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_column-gap-20\"><div class=\"wpb_column vc_column_container vc_col-sm-6 vc_col-has-fill\"><div class=\"vc_column-inner vc_custom_1751384322720\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1752488210880\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><a href=\"https:\/\/vmvcosmeticgroup365-my.sharepoint.com\/:f:\/g\/personal\/spau_vmvcg_com\/EiQMOO_ricxJrQpE5mZbkN0BLhmWXUkdfYu-c6QrVI8jiA?e=rKjANK\" target=\"_blank\" rel=\"noopener\"><strong>LOGOS AND BRANDS<\/strong><\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div data-vc-parallax=\"1.5\" data-vc-parallax-o-fade=\"on\" class=\"wpb_column vc_column_container vc_col-sm-6 vc_col-has-fill vc_general vc_parallax vc_parallax-content-moving-fade js-vc_parallax-o-fade\"><div class=\"vc_column-inner vc_custom_1752488069095\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1752488176167\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><a href=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/07\/VMV-Cosmetic-Group-2024-ES.pdf\" target=\"_blank\" rel=\"noopener\"><strong>CORPORATE DOSSIER<\/strong><\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" data-vc-parallax=\"1\" class=\"vc_row wpb_row vc_row-fluid vc_row-has-fill vc_row-no-padding vc_row-o-content-top vc_row-flex vc_general vc_parallax vc_parallax-content-moving\"><div data-vc-parallax=\"1\" class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-has-fill vc_general vc_parallax vc_parallax-content-moving\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 75px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1752139944418\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 style=\"text-align: center;\">Press contact<\/h2>\n<p style=\"text-align: center;\">If you are interested in collaborating with us or would like to get in touch with our Communication Department, please write to us.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 30px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"vc_btn3-container vc_btn3-center\" ><a class=\"vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-rounded vc_btn3-style-modern vc_btn3-color-inverse\" href=\"mailto:comunicacion@salerm.com\" title=\"\" target=\"_blank\" rel=\"nofollow\">SEND EMAIL<\/a><\/div><div class=\"vc_empty_space\"   style=\"height: 50px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_video_widget wpb_content_element vc_clearfix   vc_video-aspect-ratio-169 vc_video-el-width-80 vc_video-align-center\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"wpb_video_wrapper\"><iframe loading=\"lazy\" title=\"We continue to grow with you 2024 | VMV Cosmetic Group\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/RiHKssa5GZU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 100px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"The V\u00edctor Mart\u00ednez Vicario Foundation receives the award for Best Solidarity Action at the Sal\u00f3n Look 2025 Awards. The recognition highlights the social and human commitment of the Foundation in its work within the beauty and professional hairdressing sector. The V\u00edctor Mart\u00ednez Vicario Foundation has been awarded with the...","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"homepage.php","meta":{"footnotes":""},"class_list":["post-2266","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prensa - VMV Cosmetic Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vmvcosmeticgroup.com\/en\/prensa\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prensa - VMV Cosmetic Group\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vmvcosmeticgroup.com\/en\/prensa\/\" \/>\n<meta property=\"og:site_name\" content=\"VMV Cosmetic Group\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-28T12:05:09+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vmvcosmeticgroup.com\/prensa\/\",\"url\":\"https:\/\/vmvcosmeticgroup.com\/prensa\/\",\"name\":\"Prensa - 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