{"id":2259,"date":"2023-04-06T20:56:01","date_gmt":"2023-04-06T20:56:01","guid":{"rendered":"https:\/\/vmvcosmeticgroup.com\/?page_id=2259"},"modified":"2025-03-11T10:37:15","modified_gmt":"2025-03-11T10:37:15","slug":"cruelty-free","status":"publish","type":"page","link":"https:\/\/vmvcosmeticgroup.com\/en\/cruelty-free\/","title":{"rendered":"Cruelty Free"},"content":{"rendered":"<div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" data-vc-parallax=\"1.5\" class=\"vc_row wpb_row vc_row-fluid vc_row-has-fill vc_row-no-padding vc_general vc_parallax vc_parallax-content-moving\"><div data-vc-parallax=\"1.5\" class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-has-fill vc_general vc_parallax vc_parallax-content-moving\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div data-background=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/salerm-banner-superior.jpg\" class=\"intro\" style=\"height:650px !important;\"><div class=\"intro-body\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-6 col-md-offset-3\"><h1 class=\"\">CRUELTY FREE<\/h1><h3 style=\"font-family: ;\" class=\"\">CRUELTY-FREE POLICY<\/h3><\/div><\/div><\/div><\/div><\/div><script>\njQuery.noConflict()(function($){\n\"use strict\";\n\n        var introHeader = $(\".intro\"),\n            intro = $(\".intro\");\n\n        buildModuleHeader(introHeader);\n\n        $(window).resize(function() {\n            var width = Math.max($(window).width(), window.innerWidth);\n            buildModuleHeader(introHeader);\n        });\n\n        $(window).scroll(function() {\n            effectsModuleHeader(introHeader, this);\n        });\n\n        intro.each(function(i) {\n            if ($(this).attr(\"data-background\")) {\n                $(this).css(\"background-image\", \"url(\" + $(this).attr(\"data-background\") + \")\");\n            }\n        });\n\n\n        function buildModuleHeader(introHeader) {\n        };\n        function effectsModuleHeader(introHeader, scrollTopp) {\n            if (introHeader.length > 0) {\n                var homeSHeight = introHeader.height();\n                var topScroll = $(document).scrollTop();\n                if ((introHeader.hasClass(\"intro\")) && ($(scrollTopp).scrollTop() <= homeSHeight)) {\n                    introHeader.css(\"top\", (topScroll * .4));\n                }\n                if (introHeader.hasClass(\"intro\") && ($(scrollTopp).scrollTop() <= homeSHeight)) {\n                    introHeader.css(\"opacity\", (1 - topScroll\/introHeader.height() * 1));\n                }\n            }\n        };\n});\n\t<\/script><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1680725811458\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1680727167536\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4 style=\"text-align: center;\">VMV Cosmetic Group companies do not test, nor have they at any time in their history, tested on animals.<\/h4>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-parallax=\"1.5\" data-vc-parallax-image=\"\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1680360656704 vc_row-has-fill vc_general vc_parallax vc_parallax-content-moving\"><div class=\"wpb_column vc_column_container vc_col-sm-2\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1680727187439\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"text-align: center;\">We are proud to state that the companies within the VMV Cosmetic Group have never tested on animals for any of the products manufactured. In fact, our brands, Salerm Cosmetics and Lendan, are listed on various lists as cruelty-free companies, reflecting our commitment to ethics and respect for animal rights. We will continue to work in this vein, promoting sustainable and responsible production practices at all times.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" data-vc-parallax=\"1\" data-vc-parallax-image=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2023\/04\/salerm-banner-interior.jpg\" class=\"vc_row wpb_row vc_row-fluid vc_row-has-fill vc_row-no-padding vc_row-o-content-top vc_row-flex vc_general vc_parallax vc_parallax-content-moving\"><div data-vc-parallax=\"1\" class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-has-fill vc_general vc_parallax vc_parallax-content-moving\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 400px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"CRUELTY FREEPOL\u00cdTICA CRUELTY FREE Las empresas de VMV Cosmetic Group no testan, ni han testado en ning\u00fan momento de su historia, con animales. Nos enorgullece reconocer que las empresas del grupo VMV Cosmetic Group nunca han experimentado en animales en ninguno de los productos fabricados. De hecho, nuestra marca, Salerm Cosmetics y Lendan, figuran en...","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"homepage.php","meta":{"footnotes":""},"class_list":["post-2259","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cruelty Free - VMV Cosmetic Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vmvcosmeticgroup.com\/en\/cruelty-free\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cruelty Free - VMV Cosmetic Group\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vmvcosmeticgroup.com\/en\/cruelty-free\/\" \/>\n<meta property=\"og:site_name\" content=\"VMV Cosmetic Group\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T10:37:15+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vmvcosmeticgroup.com\/cruelty-free\/\",\"url\":\"https:\/\/vmvcosmeticgroup.com\/cruelty-free\/\",\"name\":\"Cruelty Free - 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