{"id":4672,"date":"2026-10-07T13:25:05","date_gmt":"2026-10-07T13:25:05","guid":{"rendered":"https:\/\/vmvcosmeticgroup.com\/?p=4672"},"modified":"2026-10-13T13:26:22","modified_gmt":"2026-10-13T13:26:22","slug":"marta-hazas-descubre-desde-dentro-el-universo-de-arkhe-cosmetics-en-su-visita-a-las-instalaciones-de-vmv-cosmetic-group","status":"publish","type":"post","link":"https:\/\/vmvcosmeticgroup.com\/cs\/marta-hazas-descubre-desde-dentro-el-universo-de-arkhe-cosmetics-en-su-visita-a-las-instalaciones-de-vmv-cosmetic-group\/","title":{"rendered":"Marta Hazas objevila zevnit\u0159 sv\u011bt zna\u010dky Arkh\u00e9 Cosmetics b\u011bhem n\u00e1v\u0161t\u011bvy za\u0159\u00edzen\u00ed spole\u010dnosti VMV Cosmetic Group"},"content":{"rendered":"

Here\u010dka a ambas\u00e1dorka zna\u010dky Arkh\u00e9 Cosmetics nav\u0161t\u00edvila v\u00fdrobn\u00ed z\u00e1vody spole\u010dnosti VMV Cosmetic Group spole\u010dn\u011b s skupinou novin\u00e1\u0159\u016f, aby si osobn\u011b prohl\u00e9dla p\u016fvod, inovace a pokro\u010dil\u00e9 technologie, kter\u00e9 stoj\u00ed za touto zna\u010dkou.<\/em><\/strong><\/h4>\n

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Marta Hazasov\u00e1, velvyslankyn\u011b Kosmetika Arkh\u00e9<\/strong>, nav\u0161t\u00edvil za\u0159\u00edzen\u00ed VMV Cosmetic Group<\/strong> v r\u00e1mci akce speci\u00e1ln\u011b navr\u017een\u00e9 tak, aby novin\u00e1\u0159e sezn\u00e1mila s cel\u00fdm sv\u011btem zna\u010dky a umo\u017enila jim poznat zevnit\u0159 znalosti, inovace a v\u00fdvoj, kter\u00e9 stoj\u00ed za jej\u00edmi v\u00fdrobky.<\/p>\n

Proces za\u010dal v nov\u00e9m salonu spole\u010dnosti ANARA od Anny L\u00e9ridov\u00e9 <\/strong>v Metropolitn\u00ed Iradier<\/strong>, Arkh\u00e9 Cosmetics v Barcelon\u011b, kde Marta Hazasov\u00e1 p\u0159iv\u00edtala novin\u00e1\u0159e spole\u010dn\u011b s t\u00fdmem zna\u010dky. B\u011bhem t\u00e9to prvn\u00ed \u010d\u00e1sti setk\u00e1n\u00ed byla p\u0159edstavena cel\u00e1 dne\u0161n\u00ed akce a tak\u00e9 zd\u016frazn\u011bna siln\u00e1 pouta, kter\u00e1 spojuj\u00ed here\u010dku s Arkh\u00e9 Cosmetics a filozofi\u00ed zna\u010dky. v\u011bdom\u00e1 kr\u00e1sa<\/strong>.<\/p>\n

Marta Hazas, velvyslankyn\u011b zna\u010dky Arkh\u00e9 Cosmetics\"\"<\/strong><\/h3>\n

Spolupr\u00e1ce mezi Marta Hazas a Arkh\u00e9 Cosmetics<\/strong> n\u00e1sleduje z v\u016fle zna\u010dky p\u0159ibl\u00ed\u017eit sv\u016fj sv\u011bt prost\u0159ednictv\u00edm postavy spojen\u00e9 s hodnotami jako jsou autenticita, p\u0159irozenost a elegancia<\/strong>.<\/p>\n

\u201cPro m\u011b p\u0159edstavuje Arkh\u00e9 zp\u016fsob ch\u00e1p\u00e1n\u00ed p\u00e9\u010de o vlasy zalo\u017een\u00fd na respektu, inovaci a wellnessu. V\u017edy jsem si cen\u00edla p\u00e9\u010de o sv\u00e9 vlasy a jako ambas\u00e1dorka mohu bl\u00ed\u017ee poznat ve\u0161kerou v\u00fdzkumnou pr\u00e1ci, v\u00fdvoj a preciznost, kter\u00e1 stoj\u00ed za ka\u017ed\u00fdm produktem. D\u00edky tomu jsem mohla objevit novou dimenzi tohoto p\u00e9\u010de. Osobn\u011b vid\u011bt, jak se vytv\u00e1\u0159ej\u00ed a vyv\u00edjej\u00ed receptury, je\u0161t\u011b v\u00edce posiluje m\u00e9 ocen\u011bn\u00ed produkt\u016f, kter\u00e9 reprezentuji. Je to velk\u00e9 \u0161t\u011bst\u00ed b\u00fdt sou\u010d\u00e1st\u00ed zna\u010dky s takovou v\u011bdomost\u00ed a p\u00e9\u010d\u00ed o tak d\u016fle\u017eit\u00fd proces, jak\u00fd stoj\u00ed za v\u0161\u00edm.\u201d<\/em><\/p>\n

Po uv\u00edt\u00e1n\u00ed se Marta Hazasov\u00e1 a novin\u00e1\u0159i vydali do prostor\u016f spole\u010dnosti VMV Cosmetic Group<\/strong>, skupina, do kter\u00e9 pat\u0159\u00ed Arkh\u00e9 Cosmetics, aby se dozv\u011bd\u011bli v\u00edce o r\u016fzn\u00fdch oblastech zapojen\u00fdch do v\u00fdvoje a v\u00fdroby jejich produkt\u016f.<\/p>\n

Nahl\u00e9dnut\u00ed do vnit\u0159nost\u00ed spole\u010dnosti VMV Cosmetic Group<\/strong><\/h3>\n

N\u00e1v\u0161t\u011bva umo\u017enila prozkoumat 68 000 m2<\/sup> <\/strong>kter\u00e9 tvo\u0159\u00ed \u00fast\u0159ed\u00ed skupiny a prohl\u00e9dnout si n\u011bkter\u00e9 z oblast\u00ed, kter\u00e9 jsou sou\u010d\u00e1st\u00ed procesu vytvo\u0159en\u00ed, v\u00fdzkum, v\u00fdvoj a v\u00fdroba. <\/strong>Mezi nimi jsou centr\u00e1ly s impozantn\u00edm showroomem a s\u00e1lu pro po\u0159\u00e1d\u00e1n\u00ed akc\u00ed a \u0161kolen\u00ed pro pr\u016fmysl, Sal\u00f3n Selecci\u00f3n, kde se vytv\u00e1\u0159\u00ed n\u00e1bytek a za\u0159\u00edzen\u00ed pro skupinu, laborato\u0159e, tov\u00e1rny pro barvy i v\u00fdrobky, Aerosol Ib\u00e9rica, VICO a oblasti balen\u00ed.<\/p>\n

Cesta tak p\u0159ibl\u00ed\u017eila \u00fa\u010dastn\u00edk\u016fm pr\u016fmyslovou dimenzi spole\u010dnosti VMV Cosmetic Group a pr\u00e1ci, kter\u00e1 stoj\u00ed za 15 zna\u010dkami, kter\u00e9 tvo\u0159\u00ed tuto spole\u010dnost.<\/p>\n

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Den skon\u010dil velmi speci\u00e1ln\u00ed n\u00e1v\u0161t\u011bvou nov\u011b otev\u0159en\u00e9ho Muzeum VMV Cosmetic Group<\/strong>, prostor v\u011bnovan\u00fd odkazu jeho zakladatele, Don V\u00edctor Mart\u00ednez Vicario, <\/strong>a k historii a v\u00fdvoji skupiny, kter\u00e1 umo\u017e\u0148uje poznat jej\u00ed p\u016fvod, r\u016fst a historii, v\u017edy v souvislosti s profesn\u00edm kade\u0159nictv\u00edm po v\u00edce ne\u017e sedm desetilet\u00ed.<\/p>\n

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DENSITY, nov\u00e1 \u0159ada zna\u010dky Arkh\u00e9 Cosmetics<\/strong><\/h3>\n

B\u011bhem dne se Marta Hazas a novin\u00e1\u0159i tak\u00e9 mohli pod\u00edvat na to, co se d\u011bje v nemocnici. HUSTOTOST<\/strong>, Nov\u00e1 \u0159ada p\u0159\u00edpravk\u016f Arkh\u00e9 Cosmetics je zam\u011b\u0159ena na vypad\u00e1v\u00e1n\u00ed vlas\u016f a nedostatek hustoty vlas\u016f.<\/p>\n

V\u00fdsledky jejich studie in vivo<\/em> ukazuj\u00ed na Sni\u017eov\u00e1n\u00ed \u00fabytku a\u017e o 65% b\u011bhem 150 dn\u016f pou\u017e\u00edv\u00e1n\u00ed <\/strong>a zv\u00fd\u0161en\u00ed hustoty vlas\u016f o 25,6%, <\/strong>s a\u017e do 13.200 nov\u00fdch vlas\u016f vzniklo b\u011bhem l\u00e9\u010dby.<\/strong> Krom\u011b toho protokol umo\u017e\u0148uje op\u011btovn\u00e9 spu\u0161t\u011bn\u00ed syst\u00e9mu. 14% folikul\u00e1rn\u00edch bun\u011bk<\/strong> a zv\u00fd\u0161it o 25,5% rychlost r\u016fstu vlas\u016f<\/strong>.<\/p>\n

\"\"<\/strong><\/h3>\n

Spektrum se skl\u00e1d\u00e1 z \u0160ampon na p\u011bnu<\/strong>, micel\u00e1rn\u00ed \u0161ampon s p\u011bnovou texturou s redensifika\u010dn\u00edm \u00fa\u010dinkem, kter\u00fd jemn\u011b \u010dist\u00ed a z\u00e1rove\u0148 pom\u00e1h\u00e1 posilovat vlasovou strukturu a zlep\u0161ovat jej\u00ed hustotu a odolnost; a Booster<\/strong>, koncentrovan\u00fd p\u0159\u00edpravek s posiluj\u00edc\u00edm \u00fa\u010dinkem, kter\u00fd pom\u00e1h\u00e1 obnovit a zpevnit vlasy, zlep\u0161it jejich odolnost a p\u0159in\u00e9st jim zdrav\u011bj\u0161\u00ed a revitalizovan\u00fd vzhled.<\/p>\n

Oba v\u00fdrobky se tak\u00e9 setk\u00e1vaj\u00ed v balen\u00ed DENSITY Growth & Boost<\/strong>, navr\u017een jako rutina p\u00e9\u010de o zdrav\u00fd vlasov\u00fd poko\u017eku, siln\u011bj\u0161\u00ed vlasy a viditeln\u00fd r\u016fst vlas\u016f.<\/p>\n

Zku\u0161enost skon\u010dila ve\u010de\u0159\u00ed, na kter\u00e9 se \u00fa\u010dastn\u00edci mohli pod\u011blit o sv\u00e9 pocity s hostiteli. Rodina Mart\u00ednez Vicario<\/strong> a prohloubit porozum\u011bn\u00ed filozofii, historii a budoucnosti skupiny.<\/p>\n

Tato iniciativa, Spole\u010dnost Arkh\u00e9 Cosmetics posiluje sv\u016fj z\u00e1m\u011br p\u0159ibl\u00ed\u017eit m\u00e9di\u00edm nejen sv\u00e9 produkty, ale tak\u00e9 znalosti, v\u00fdzkum a udr\u017eitelnost, kter\u00e9 umo\u017e\u0148uj\u00ed realizaci v\u0161ech jej\u00edch v\u00fdvojov\u00fdch projekt\u016f.<\/strong>, co\u017e vyzdvihuje spojen\u00ed inovace, odborn\u00fdch zku\u0161enost\u00ed a p\u00e9\u010de o vlasy, kter\u00e9 je sou\u010d\u00e1st\u00ed jejich DNA.<\/p>\n