{"id":4572,"date":"2026-06-30T14:05:04","date_gmt":"2026-06-30T14:05:04","guid":{"rendered":"https:\/\/vmvcosmeticgroup.com\/?p=4572"},"modified":"2026-06-30T14:09:13","modified_gmt":"2026-06-30T14:09:13","slug":"arkhe-cosmetics-reafirma-su-vinculo-con-la-moda-internacional-como-peluqueria-oficial-del-desfile-de-sonia-carrasco","status":"publish","type":"post","link":"https:\/\/vmvcosmeticgroup.com\/cs\/arkhe-cosmetics-reafirma-su-vinculo-con-la-moda-internacional-como-peluqueria-oficial-del-desfile-de-sonia-carrasco\/","title":{"rendered":"Spole\u010dnost Arkh\u00e9 Cosmetics op\u011bt potvrzuje sv\u00e9 spojen\u00ed s mezin\u00e1rodn\u00ed m\u00f3dou jako ofici\u00e1ln\u00ed kade\u0159nick\u00fd partner m\u00f3dn\u00ed p\u0159ehl\u00eddky Sonie Carrasco v r\u00e1mci Pa\u0159\u00ed\u017esk\u00e9ho t\u00fddne m\u00f3dy jaro\/l\u00e9to 2027"},"content":{"rendered":"

Ji\u017e pot\u0159et\u00ed v \u0159ad\u011b se tato pr\u00e9miov\u00e1 zna\u010dka profesion\u00e1ln\u00edch kade\u0159nick\u00fdch produkt\u016f st\u00e1v\u00e1 hlavn\u00edm partnerem v z\u00e1kulis\u00ed jedn\u00e9 z nejv\u00fdznamn\u011bj\u0161\u00edch \u0161pan\u011blsk\u00fdch m\u00f3dn\u00edch n\u00e1vrh\u00e1\u0159ek s mezin\u00e1rodn\u00edm renom\u00e9, \u010d\u00edm\u017e upev\u0148uje svou pozici v ofici\u00e1ln\u00edm programu Pa\u0159\u00ed\u017esk\u00e9ho t\u00fddne m\u00f3dy.<\/h4>\n

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Spole\u010dnost Arkh\u00e9 Cosmetics se ji\u017e pot\u0159et\u00ed v \u0159ad\u011b z\u00fa\u010dastnila jako ofici\u00e1ln\u00ed kade\u0159nictv\u00ed<\/strong> z m\u00f3dn\u00ed p\u0159ehl\u00eddky \u0161pan\u011blsk\u00e9 n\u00e1vrh\u00e1\u0159ky Sonia Carrasco<\/strong>, kter\u00fd se konal minul\u00fd 25. \u010dervna<\/strong> v N\u00e1rodn\u00ed konzervato\u0159i um\u011bn\u00ed a \u0159emesel v Pa\u0159\u00ed\u017ei v r\u00e1mci ofici\u00e1ln\u00edho programu Pa\u0159\u00ed\u017esk\u00fd t\u00fdden m\u00f3dy<\/strong>, jedna z nejpresti\u017en\u011bj\u0161\u00edch m\u00f3dn\u00edch v\u00fdloh na sv\u011bt\u011b.<\/p>\n

Tato spolupr\u00e1ce op\u011bt spojuje dv\u011b zna\u010dky, kter\u00e9 sd\u00edlej\u00ed stejnou filozofii zalo\u017eenou na inovac\u00edch, dokonalosti, designu a z\u00e1vazku k uv\u011bdom\u011blej\u0161\u00ed kr\u00e1se, \u010d\u00edm\u017e dokazuj\u00ed, \u017ee profesion\u00e1ln\u00ed kade\u0159nictv\u00ed je ned\u00edlnou sou\u010d\u00e1st\u00ed kreativn\u00edho jazyka m\u00f3dy.<\/p>\n

2. JEDN\u00c1N\u00cd \u00abPO OB\u011aDE\u00bb: kdy\u017e m\u00f3da prom\u011bn\u00ed ka\u017edodenn\u00ed ritu\u00e1l v inspiraci<\/strong><\/h3>\n

Pro tuto sez\u00f3nu Jaro\/l\u00e9to 2027<\/strong>, Sonia Carrasco p\u0159edstavila 2. jedn\u00e1n\u00ed \u00abPO VE\u010cE\u0158I\u00bb<\/strong>, kolekce, kter\u00e1 navazuje na jeho v\u00fdzkum konstrukce od\u011bvu z hluboce technick\u00e9ho a koncep\u010dn\u00edho hlediska, p\u0159i\u010dem\u017e v\u00fdchoz\u00edm bodem je v\u017edy samotn\u00fd proces.<\/p>\n

N\u00e1vrh\u00e1\u0159ka nevych\u00e1z\u00ed z konven\u010dn\u00ed estetick\u00e9 inspirace, ale ka\u017edou kolekci poj\u00edm\u00e1 jako odpov\u011b\u010f na technickou ot\u00e1zku. Tentokr\u00e1t se jej\u00ed v\u00fdzkum to\u010d\u00ed kolem jednoho ze z\u00e1kladn\u00edch princip\u016f krej\u010dovstv\u00ed: co se stane, kdy\u017e se prvky, kter\u00e9 tradi\u010dn\u011b z\u016fst\u00e1vaj\u00ed skryt\u00e9, stanou sou\u010d\u00e1st\u00ed vn\u011bj\u0161\u00edho vzhledu od\u011bvu?<\/p>\n

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Pod\u0161\u00edvky, vnit\u0159n\u00ed konstrukce, \u0161vy a detaily zpracov\u00e1n\u00ed jsou z\u00e1m\u011brn\u011b vystaveny jako viditeln\u00e1 sou\u010d\u00e1st designu, ani\u017e by t\u00edm utrp\u011bla jejich funk\u010dnost. V\u00fdsledkem je kolekce, v n\u00ed\u017e se tv\u016fr\u010d\u00ed proces p\u0159est\u00e1v\u00e1 skr\u00fdvat a st\u00e1v\u00e1 se hlavn\u00edm hrdinou<\/strong>, odhaluj\u00edc\u00ed kr\u00e1su ru\u010dn\u00ed pr\u00e1ce<\/strong>.<\/p>\n

Hlavn\u00edm motivem p\u0159ehl\u00eddky byl \u0161pan\u011blsk\u00fd pojem \u00abpo ve\u010de\u0159i\u00bb<\/strong>, ten jedine\u010dn\u00fd okam\u017eik, kter\u00fd nast\u00e1v\u00e1 po spole\u010dn\u00e9m j\u00eddle, kdy se \u010das jakoby zastav\u00ed a mezi p\u0159\u00edbuzn\u00fdmi a p\u0159\u00e1teli spont\u00e1nn\u011b pokra\u010duj\u00ed vz\u00e1jemn\u00e9 vztahy a rozhovory. Sonia Carrasco tento ritu\u00e1l nep\u0159etv\u00e1\u0159\u00ed pouze v lidovou tradici, ale prom\u011b\u0148uje jej v \u00favahu o hodnot\u011b spole\u010dn\u00e9ho \u010dasu, kultury, \u0161t\u011bdrosti a mezilidsk\u00fdch vztah\u016f, p\u0159i\u010dem\u017e se vzdaluje stereotyp\u016fm a nab\u00edz\u00ed sou\u010dasn\u00fd pohled na \u0161pan\u011blskou identitu.<\/p>\n

Kade\u0159nictv\u00ed jako prodlou\u017een\u00ed tv\u016fr\u010d\u00edho projevu<\/strong><\/h3>\n

Jako ofici\u00e1ln\u00ed kade\u0159nick\u00fd partner p\u0159ehl\u00eddky m\u011bla spole\u010dnost Arkh\u00e9 Cosmetics na starosti p\u0159\u00edpravu v\u0161ech \u00fa\u010des\u016f v z\u00e1kulis\u00ed a poskytla profesion\u00e1ln\u00ed produkty, kter\u00e9 dopl\u0148ovaly estetick\u00fd koncept navr\u017een\u00fd n\u00e1vrh\u00e1\u0159kou. Tyto \u00fa\u010desy se organicky za\u010dlenily do kreativn\u00edho sv\u011bta kolekce a podtrhly p\u0159irozenost, \u010dist\u00e9 textury a tichou sofistikovanost, kter\u00e1 charakterizuje jak Soniu Carrasco, tak i DNA zna\u010dky Arkh\u00e9 Cosmetics.<\/p>\n

\u00da\u010dast t\u00e9to zna\u010dky op\u011bt zd\u016fraznila schopnost profesion\u00e1ln\u00edho kade\u0159nictv\u00ed st\u00e1t se vypr\u00e1v\u011bc\u00edm prvkem v r\u00e1mci m\u00f3dn\u00ed p\u0159ehl\u00eddky, kter\u00fd navazuje dialog s od\u011bvy, materi\u00e1ly a um\u011bleck\u00fdm veden\u00edm a vytv\u00e1\u0159\u00ed tak soudr\u017en\u00fd a emotivn\u00ed vizu\u00e1ln\u00ed z\u00e1\u017eitek.<\/p>\n

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Spojen\u00ed, kter\u00e9 upev\u0148uje spole\u010dnou vizi<\/strong><\/h3>\n

\u00da\u010dast spole\u010dnosti Arkh\u00e9 Cosmetics na Pa\u0159\u00ed\u017esk\u00e9m t\u00fddnu m\u00f3dy odr\u00e1\u017e\u00ed upevn\u011bn\u00ed spolupr\u00e1ce zalo\u017een\u00e9 na spole\u010dn\u00fdch hodnot\u00e1ch: inovace, \u0159emesln\u00e9 um\u011bn\u00ed, v\u00fdzkum a \u00facta k tv\u016fr\u010d\u00edm proces\u016fm.<\/p>\n

Jak \u0159ekl Ra\u00fal Mart\u00ednez Ribes, gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Arkh\u00e9 Cosmetics<\/strong>: \u00abTo, \u017ee se op\u011bt m\u016f\u017eeme z\u00fa\u010dastnit m\u00f3dn\u00ed p\u0159ehl\u00eddky Sonie Carrasco, je pro n\u00e1s d\u016fvodem k hrdosti a potvrzuje, \u017ee sd\u00edl\u00edme stejn\u00fd p\u0159\u00edstup k kreativit\u011b. V Arkh\u00e9 v\u011b\u0159\u00edme, \u017ee profesion\u00e1ln\u00ed kade\u0159nictv\u00ed by m\u011blo s m\u00f3dou komunikovat prost\u0159ednictv\u00edm inovac\u00ed, citlivosti a \u00facty k tv\u016fr\u010d\u00edmu procesu. To, \u017ee se op\u011bt \u00fa\u010dastn\u00edme Pa\u0159\u00ed\u017esk\u00e9ho t\u00fddne m\u00f3dy, potvrzuje na\u0161e mezin\u00e1rodn\u00ed zam\u011b\u0159en\u00ed a n\u00e1\u0161 z\u00e1vazek k dokonalosti.\u00bb<\/em><\/p>\n

Arkh\u00e9 Cosmetics, zna\u010dka, kter\u00e1 se st\u00e1le \u010dast\u011bji prosazuje na velk\u00fdch mezin\u00e1rodn\u00edch sc\u00e9n\u00e1ch<\/strong><\/h3>\n

Tato nov\u00e1 spolupr\u00e1ce posiluje mezin\u00e1rodn\u00ed renom\u00e9 spole\u010dnosti Arkh\u00e9 Cosmetics, kter\u00e1 i nad\u00e1le upev\u0148uje sv\u00e9 postaven\u00ed v pr\u00e9miov\u00e9m segmentu profesion\u00e1ln\u00ed kade\u0159nick\u00e9 p\u00e9\u010de prost\u0159ednictv\u00edm spolupr\u00e1ce s n\u011bkter\u00fdmi z nejv\u00fdznamn\u011bj\u0161\u00edch m\u00f3dn\u00edch a kosmetick\u00fdch akc\u00ed na sv\u011bt\u011b.<\/p>\n

Tato zna\u010dka, kter\u00e1 pat\u0159\u00ed do skupiny VMV Cosmetic Group, i nad\u00e1le prosazuje novou generaci vlasov\u00e9 kosmetiky, v n\u00ed\u017e se snoub\u00ed v\u011bda, inovace a uv\u011bdom\u011bl\u00e1 kr\u00e1sa, aby tak poskytovala z\u00e1\u017eitky vysok\u00e9 hodnoty jak profesion\u00e1l\u016fm, tak spot\u0159ebitel\u016fm.<\/p>\n

Touto t\u0159et\u00ed spoluprac\u00ed v \u0159ad\u011b se Soni\u00ed Carrasco spole\u010dnost Arkh\u00e9 Cosmetics op\u011bt potvrzuje svou roli partnera sou\u010dasn\u00e9 kreativity a mezin\u00e1rodn\u00edho vzoru ve sv\u011bt\u011b profesion\u00e1ln\u00ed p\u00e9\u010de o vlasy.<\/p>\n