{"id":4553,"date":"2026-06-18T12:05:59","date_gmt":"2026-06-18T12:05:59","guid":{"rendered":"https:\/\/vmvcosmeticgroup.com\/?p=4553"},"modified":"2026-06-18T12:09:38","modified_gmt":"2026-06-18T12:09:38","slug":"casa-arkhe-galardonada-con-el-premio-look-2026-al-mejor-diseno-e-interiorismo-de-peluqueria","status":"publish","type":"post","link":"https:\/\/vmvcosmeticgroup.com\/cs\/casa-arkhe-galardonada-con-el-premio-look-2026-al-mejor-diseno-e-interiorismo-de-peluqueria\/","title":{"rendered":"CASA ARKH\u00c9, ocen\u011bn\u00e1 cenou LOOK 2026 za nejlep\u0161\u00ed design a interi\u00e9rov\u00e9 \u0159e\u0161en\u00ed kade\u0159nictv\u00ed"},"content":{"rendered":"

Modernistick\u00fd skvost v Barcelon\u011b od Kosmetika Arkh\u00e9<\/strong> z\u00edsk\u00e1v\u00e1 jedno z nejpresti\u017en\u011bj\u0161\u00edch ocen\u011bn\u00ed v oblasti profesion\u00e1ln\u00ed kosmetiky ve \u0160pan\u011blsku a upev\u0148uje tak svou pozici jako m\u00edsto, kde se v\u011bdom\u00e1 p\u00e9\u010de o kr\u00e1su prom\u011b\u0148uje v jedine\u010dn\u00fd z\u00e1\u017eitek.<\/h4>\n

<\/h4>\n

\"\"Ana Ribes, viceprezidentka spole\u010dnost\u00ed Arkh\u00e9 Cosmetics a VMV Cosmetic Group<\/p>\n

Spole\u010dnost Arkh\u00e9 Cosmetics byla ocen\u011bna cenou Cena LOOK 2026 za nejlep\u0161\u00ed design a interi\u00e9rov\u00e9 \u0159e\u0161en\u00ed kade\u0159nick\u00e9ho salonu<\/strong> za jeho D\u016eM ARKH\u00c9<\/strong>, vzd\u011bl\u00e1vac\u00ed a z\u00e1\u017eitkov\u00fd prostor t\u00e9to zna\u010dky nach\u00e1zej\u00edc\u00ed se v centru Barcelony, kter\u00fd je za\u0159azen mezi modernistick\u00e9 pam\u00e1tky tohoto m\u011bsta. Tato vlajkov\u00e1 lo\u010f zna\u010dky p\u0159etvo\u0159ila a prom\u011bnila tento prostor v autentick\u00fd smyslov\u00fd sv\u011bt v\u011bnovan\u00fd pohod\u011b, inovac\u00edm a uv\u011bdom\u011bl\u00e9 kr\u00e1se.<\/p>\n

Cena byla p\u0159ed\u00e1na minul\u00fd 16. \u010dervna v IFEMA v Madridu<\/strong>, v r\u00e1mci XII. ro\u010dn\u00edku cen LOOK, kter\u00e9 oce\u0148uj\u00ed vynikaj\u00edc\u00ed v\u00fdkony, inovace a schopnost p\u0159in\u00e1\u0161et zm\u011bny u odborn\u00edk\u016f, firem a projekt\u016f, kter\u00e9 podporuj\u00ed rozvoj odv\u011btv\u00ed profesion\u00e1ln\u00ed kosmetiky ve \u0160pan\u011blsku.<\/p>\n

Leto\u0161n\u00ed ro\u010dn\u00edk p\u0159il\u00e1kal v\u00edce ne\u017e 120 nominac\u00ed rozd\u011blen\u00fdch do 10 kategori\u00ed<\/strong>, p\u0159i\u010dem\u017e vyzdvihuje iniciativy, kter\u00e9 p\u0159isp\u00edvaj\u00ed k rozvoji odv\u011btv\u00ed prost\u0159ednictv\u00edm kreativity, vzd\u011bl\u00e1v\u00e1n\u00ed, podnik\u00e1n\u00ed a podnikatelsk\u00e9 excelence.<\/p>\n

Prostor, kde se v\u011bdom\u00e1 kr\u00e1sa prom\u011b\u0148uje v z\u00e1\u017eitek: KADE\u0158NICTV\u00cd \u00b7 VZD\u011aL\u00c1V\u00c1N\u00cd \u00b7 CENTRUM Z\u00c1\u017dITK\u016e<\/strong><\/h3>\n

Prost\u0159ednictv\u00edm CASA ARKH\u00c9 zna\u010dka zhmotnila novou vizi p\u00e9\u010de o vlasy: prostor, kde se snoub\u00ed v\u011bda, pohoda, design, talent a individu\u00e1ln\u00ed p\u0159\u00edstup, aby spole\u010dn\u011b nab\u00eddly komplexn\u00ed a hluboce smyslov\u00fd z\u00e1\u017eitek. M\u00edsto, kde odborn\u00edci, z\u00e1kazn\u00edci i zam\u011bstnanci mohou na vlastn\u00ed k\u016f\u017ei a v\u0161emi p\u011bti smysly pro\u017e\u00edt a objevovat skute\u010dn\u00fd sv\u011bt Arkh\u00e9.<\/p>\n

\"\" \"\" \"\" \"\"<\/p>\n

Tento prostor, koncipovan\u00fd jako centrum v\u011bdom\u00e9 p\u00e9\u010de o kr\u00e1su, zve n\u00e1v\u0161t\u011bvn\u00edky i odborn\u00edky k objevov\u00e1n\u00ed nov\u00e9ho p\u0159\u00edstupu k vlas\u016fm a vlasov\u00e9 poko\u017ece, p\u0159i\u010dem\u017e do centra z\u00e1\u017eitku stav\u00ed individu\u00e1ln\u00ed diagnostiku a vlasov\u00e9 ritu\u00e1ly.<\/p>\n

Ka\u017ed\u00fd architektonick\u00fd prvek a ka\u017ed\u00fd detail interi\u00e9ru byly navr\u017eeny tak, aby zprost\u0159edkov\u00e1valy hodnoty, kter\u00e9 charakterizuj\u00ed spole\u010dnost Arkh\u00e9 Cosmetics: harmonii, udr\u017eitelnost, inovace a spojen\u00ed s p\u016fvodem.<\/p>\n

\"\"\u00a0\"\" \"\" \"\"<\/p>\n

Ocen\u011bn\u00ed designu a inovac\u00ed uplatn\u011bn\u00fdch v r\u00e1mci profesn\u00ed praxe<\/strong><\/h3>\n

Porota ocenila projekt CASA ARKH\u00c9 za jeho schopnost nov\u011b interpretovat tradi\u010dn\u00ed pojet\u00ed ob\u00fdvac\u00edho pokoje a prom\u011bnit jej v jedine\u010dn\u00fd prostor zam\u011b\u0159en\u00fd na z\u00e1\u017eitky, kter\u00fd dok\u00e1\u017ee inspirovat jak odborn\u00edky, tak kone\u010dn\u00e9 spot\u0159ebitele.<\/p>\n

Nach\u00e1z\u00ed se v ikonick\u00e9 budov\u011b Casa Ram\u00f3n Oller (1900\u20131901), kter\u00e1 pat\u0159\u00ed k nejv\u00fdznamn\u011bj\u0161\u00edm d\u00edl\u016fm architekta Paua Salvata i Espasy, stoupence estetiky Puiga i Cadafalcha, se vyzna\u010duje velk\u00fdm architektonick\u00fdm bohatstv\u00edm, v n\u011bm\u017e se prol\u00edn\u00e1 modernismus s minimalismem, tradice s inovac\u00ed, a p\u0159edstavuje tak v\u00fdznamn\u00e9 sv\u011bdectv\u00ed o modernistick\u00e9m d\u011bdictv\u00ed Barcelony.<\/p>\n

M\u00edsto, kde se setk\u00e1v\u00e1 inspirace s v\u011bdou, kde modernistick\u00e1 architektura navazuje dialog s nov\u00fdm sou\u010dasn\u00fdm interi\u00e9rov\u00fdm designem vytvo\u0159en\u00fdm\u00a0Ateli\u00e9r Francesc Pons<\/u>. V\u00fdsledkem je \u00fatuln\u00e9, minimalistick\u00e9 a sofistikovan\u00e9 prost\u0159ed\u00ed, kter\u00e9 vyb\u00edz\u00ed k tomu, abyste se spojili s podstatou zna\u010dky a pro\u017eili kr\u00e1su ve v\u0161ech smyslech z nov\u00e9 perspektivy.<\/p>\n

Toto ocen\u011bn\u00ed poukazuje na rostouc\u00ed v\u00fdznam, kter\u00fd maj\u00ed design, architektura a u\u017eivatelsk\u00e1 zku\u0161enost v r\u00e1mci v\u00fdvoje tohoto profesn\u00edho odv\u011btv\u00ed.<\/p>\n

Vize, kter\u00e1 vych\u00e1z\u00ed z d\u011bdictv\u00ed a sm\u011b\u0159uje do budoucnosti<\/strong><\/h3>\n

CASA ARKH\u00c9 p\u0159edstavuje zt\u011blesn\u011bn\u00ed filozofie spole\u010dnosti Arkh\u00e9 Cosmetics: novou \u00e9ru p\u00e9\u010de o vlasy, v n\u00ed\u017e se v\u011bda stav\u00ed do slu\u017eeb uv\u011bdom\u011bl\u00e9 kr\u00e1sy. Zna\u010dka, kter\u00e1 pat\u0159\u00ed do skupiny VMV Cosmetic Group, nad\u00e1le podporuje projekty, kter\u00e9 m\u011bn\u00ed vztah mezi odborn\u00edky, spot\u0159ebiteli a kosmetick\u00fdmi salony, a s\u00e1z\u00ed na lid\u0161t\u011bj\u0161\u00ed, individu\u00e1ln\u011bji p\u0159izp\u016fsoben\u00e9 a udr\u017eiteln\u00e9 modely.<\/p>\n

\u201cToto ocen\u011bn\u00ed m\u00e1 velmi zvl\u00e1\u0161tn\u00ed v\u00fdznam, proto\u017ee vyzdvihuje projekt, kter\u00fd byl koncipov\u00e1n s d\u016frazem na detaily, pe\u010dlivost a lidi. CASA ARKH\u00c9 je fyzick\u00fdm vyj\u00e1d\u0159en\u00edm na\u0161\u00ed firemn\u00ed filozofie a prostorem vytvo\u0159en\u00fdm tak, aby ve v\u0161ech smyslech inspiroval nov\u00e9 generace profesion\u00e1l\u016f.\u201d<\/em> Ana Ribes, viceprezidentka spole\u010dnost\u00ed Arkh\u00e9 Cosmetics a VMV Cosmetic Group.<\/strong><\/p>\n

V\u0161ichni v\u00edt\u011bzov\u00e9 XII. ro\u010dn\u00edku cen LOOK<\/strong><\/h3>\n

Po\u0159\u00e1d\u00e1 IFEMA Madrid<\/strong>, Ceny LOOK ka\u017edoro\u010dn\u011b oce\u0148uj\u00ed vynikaj\u00edc\u00ed v\u00fdkony odborn\u00edk\u016f, firem a projekt\u016f, kter\u00e9 p\u0159isp\u00edvaj\u00ed k rozvoji odv\u011btv\u00ed profesion\u00e1ln\u00ed kosmetiky ve \u0160pan\u011blsku. V tomto ro\u010dn\u00edku byly ocen\u011bny iniciativy souvisej\u00edc\u00ed s podnikatelskou excelenc\u00ed, vzd\u011bl\u00e1v\u00e1n\u00edm, podnik\u00e1n\u00edm, udr\u017eitelnost\u00ed, dopadem na odv\u011btv\u00ed a designem profesion\u00e1ln\u00edch prostor.<\/p>\n

\"\"<\/p>\n

Z\u00a030 finalist\u016f<\/strong>, v\u00edt\u011bzov\u00e9 tohoto ro\u010dn\u00edku byli vybr\u00e1ni na z\u00e1klad\u011b hodnocen\u00ed poroty slo\u017een\u00e9 z p\u0159edn\u00edch odborn\u00edk\u016f z oboru kr\u00e1sy, komunikace, podnik\u00e1n\u00ed a osobn\u00edho image:<\/p>\n