﻿

{"id":4238,"date":"2025-11-11T16:00:35","date_gmt":"2025-11-11T16:00:35","guid":{"rendered":"https:\/\/vmvcosmeticgroup.com\/?p=4238"},"modified":"2025-12-01T16:28:08","modified_gmt":"2025-12-01T16:28:08","slug":"press-day-en-casa-arkhe-junto-a-marta-hazas","status":"publish","type":"post","link":"https:\/\/vmvcosmeticgroup.com\/cs\/press-day-en-casa-arkhe-junto-a-marta-hazas\/","title":{"rendered":"Tiskov\u00fd den v CASA ARKH\u00c9 s Martou Hazasovou"},"content":{"rendered":"<h4>Exkluzivn\u00ed n\u00e1v\u0161t\u011bva pro novin\u00e1\u0159e a profesion\u00e1ly z oboru, kte\u0159\u00ed se sezn\u00e1m\u00ed s p\u016fvodem v\u011bdom\u00e9 kr\u00e1sy z prvn\u00ed ruky.<\/h4>\n<h4><!--more--><\/h4>\n<p data-start=\"386\" data-end=\"821\">Minul\u00e9 \u00fater\u00fd 11. listopadu otev\u0159ela spole\u010dnost Arkh\u00e9 Cosmetics dve\u0159e sv\u00e9 nov\u00e9 vlajkov\u00e9 prodejny v Barcelon\u011b, aby spole\u010dn\u011b s nov\u011b ozn\u00e1menou velvyslankyn\u00ed oslavila speci\u00e1ln\u00ed tiskov\u00fd den, <strong data-start=\"576\" data-end=\"591\">Marta Hazas<\/strong>. Intimn\u00ed a pe\u010dliv\u011b navr\u017een\u00fd den pro novin\u00e1\u0159e a profesion\u00e1ly z kosmetick\u00e9ho odv\u011btv\u00ed, kte\u0159\u00ed m\u011bli mo\u017enost poprv\u00e9 objevit, <strong data-start=\"744\" data-end=\"820\">nov\u00fd d\u016fm Arkh\u00e9: kde se v\u011bdom\u00e1 kr\u00e1sa st\u00e1v\u00e1 z\u00e1\u017eitkem.<\/strong><\/p>\n<p data-start=\"386\" data-end=\"821\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4241 size-large\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8984-1-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8984-1-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8984-1-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8984-1-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8984-1-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8984-1-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8984-1-680x453.jpg 680w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3 data-start=\"823\" data-end=\"862\"><strong data-start=\"826\" data-end=\"862\">Intimn\u00ed p\u0159iv\u00edt\u00e1n\u00ed ve vesm\u00edru Arkh\u00e9<\/strong><\/h3>\n<p data-start=\"864\" data-end=\"1153\">Z\u00e1\u017eitek za\u010dal ve 13:00h v <strong data-start=\"903\" data-end=\"917\">D\u016fm Arkh\u00e9<\/strong>, v modernistick\u00e9m dom\u011b Casa Ram\u00f3n Oller na barcelonsk\u00e9 ulici Gran Via, kde \u00fa\u010dastn\u00edky p\u0159iv\u00edtalo veden\u00ed spole\u010dnosti a provedlo je jednotliv\u00fdmi prostory, kter\u00e9 tvo\u0159\u00ed toto nov\u00e9 kreativn\u00ed centrum: \u00favodn\u00ed \u010d\u00e1st\u00ed prostorn\u00e9ho kade\u0159nick\u00e9ho salonu, rozs\u00e1hl\u00fdmi \u0161kolic\u00edmi prostory a centrem z\u00e1\u017eitk\u016f, kter\u00e9 se nach\u00e1z\u00ed v p\u0159\u00edzem\u00ed. Prost\u0159ed\u00ed, kter\u00e9 kombinuje v\u011bdu, smyslovost a design a p\u0159en\u00e1\u0161\u00ed podstatu v\u011bdom\u00e9 kr\u00e1sy p\u011bti smysly.<\/p>\n<p data-start=\"1155\" data-end=\"1493\">B\u011bhem komentovan\u00e9 prohl\u00eddky si \u00fa\u010dastn\u00edci prohl\u00e9dli r\u016fzn\u00e9 \u010d\u00e1sti prostor - m\u00edsta ur\u010den\u00e9ho pro vzd\u011bl\u00e1v\u00e1n\u00ed, tvorbu, inspiraci a z\u00e1\u017eitky - a z\u00e1rove\u0148 se na vlastn\u00ed o\u010di sezn\u00e1mili s t\u00edm, jak zna\u010dka vyjad\u0159uje sv\u00e9 pil\u00ed\u0159e: v\u00fdzkum, pokro\u010dilou v\u011bdu, inovace a udr\u017eitelnost v ka\u017ed\u00e9m produktu a z\u00e1\u017eitku. Sou\u010d\u00e1st\u00ed n\u00e1v\u0161t\u011bvy byly smyslov\u00e9 uk\u00e1zky a vysv\u011btlen\u00ed technick\u00e9ho t\u00fdmu o kl\u00ed\u010dov\u00fdch ingredienc\u00edch, textur\u00e1ch a charakteristick\u00fdch ritu\u00e1lech zna\u010dky Arkh\u00e9.<\/p>\n<p data-start=\"1155\" data-end=\"1493\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4258\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8776-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8776-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8776-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8776-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8776-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8776-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8776-680x453.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4259\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8778-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8778-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8778-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8778-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8778-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8778-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8778-680x453.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4260\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8790-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8790-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8790-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8790-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8790-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8790-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8790-680x453.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4248\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8668-1-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8668-1-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8668-1-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8668-1-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8668-1-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8668-1-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8668-1-680x453.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p data-start=\"1155\" data-end=\"1493\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4247\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8531-1-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8531-1-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8531-1-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8531-1-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8531-1-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8531-1-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8531-1-680x453.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4250\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8823-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8823-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8823-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8823-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8823-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8823-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8823-680x453.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4261\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8816-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8816-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8816-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8816-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8816-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8816-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8816-680x453.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4251\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8838-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8838-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8838-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8838-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8838-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8838-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8838-680x453.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4262\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8851-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8851-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8851-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8851-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8851-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8851-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8851-680x453.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4253\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8906-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8906-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8906-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8906-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8906-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8906-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8906-680x453.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3 data-start=\"1495\" data-end=\"1540\"><strong data-start=\"1498\" data-end=\"1540\">Marta Hazas, nov\u00e1 velvyslankyn\u011b spole\u010dnosti Arkh\u00e9<\/strong><\/h3>\n<h3 data-start=\"2110\" data-end=\"2165\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4249 size-medium alignright\" style=\"font-size: 16px;\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8704-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8704-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8704-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8704-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8704-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8704-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8704-680x453.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/h3>\n<p data-start=\"1542\" data-end=\"1826\">Here\u010dka <strong data-start=\"1552\" data-end=\"1567\">Marta Hazas<\/strong>, ambasadorka zna\u010dky, vysv\u011btlila sv\u00e9 spojen\u00ed se zna\u010dkou, kter\u00e9 vych\u00e1z\u00ed z jej\u00ed osobn\u00ed vize autentick\u00e9 kr\u00e1sy a v\u011bdom\u00e9 p\u00e9\u010de o sebe. B\u011bhem dne se Marta pod\u011blila o sv\u00e9 my\u0161lenky t\u00fdkaj\u00edc\u00ed se pohody, p\u0159irozenosti a d\u016fle\u017eitosti v\u00fdb\u011bru produkt\u016f, kter\u00e9 respektuj\u00ed podstatu vlas\u016f a vlasov\u00e9 poko\u017eky. Skute\u010dn\u00e9 spojen\u00ed s Arkh\u00e9, kter\u00e9 posiluje jej\u00ed roli ambasadorky zna\u010dky.<\/p>\n<h3 data-start=\"2110\" data-end=\"2165\"><strong data-start=\"2113\" data-end=\"2165\">Bl\u00edzk\u00e9 setk\u00e1n\u00ed s hodnotami zna\u010dky<\/strong><\/h3>\n<p data-start=\"2165\" data-end=\"2409\">Po prohl\u00eddce pokra\u010doval den <strong data-start=\"2211\" data-end=\"2264\">soukrom\u00fd ob\u011bd v hotelu Almanac<\/strong>, M\u00e9dia a veden\u00ed spole\u010dnosti mohli pokra\u010dovat v rozhovorech o projektu, nadch\u00e1zej\u00edc\u00edch uveden\u00edch na trh a vizi zna\u010dky. Tento uvoln\u011bn\u00fd prostor n\u00e1m umo\u017enil hloub\u011bji proniknout do posl\u00e1n\u00ed zna\u010dky Arkh\u00e9: pozvednout kr\u00e1su na z\u00e1klad\u011b v\u011bdom\u00e9ho, respektuj\u00edc\u00edho a v\u011bdecky podlo\u017een\u00e9ho p\u0159\u00edstupu a vytv\u00e1\u0159et z\u00e1\u017eitky, kter\u00e9 p\u0159esahuj\u00ed r\u00e1mec p\u00e9\u010de o vlasy.<\/p>\n<p data-start=\"2165\" data-end=\"2409\">B\u011bhem ob\u011bda se diskutovalo o historii, odkazu a v\u00fdznamu inovac\u00ed a v\u011bdeck\u00e9m p\u0159\u00edstupu k nim. <strong>VMV Cosmetic Group<\/strong>, stejn\u011b jako z\u00e1vazek k biotechnologick\u00fdm prost\u0159edk\u016fm, jako je nap\u0159. <strong data-start=\"2559\" data-end=\"2581\">Chlorella vulgaris<\/strong>, p\u0159\u00edtomn\u00e9 ve v\u0161ech slo\u017een\u00edch t\u00e9to zna\u010dky a \u00faloha <strong>D\u016fm Arkh\u00e9<\/strong> jako m\u00edsto inspirace a setk\u00e1v\u00e1n\u00ed profesion\u00e1l\u016f.<\/p>\n<p data-start=\"2165\" data-end=\"2409\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4263\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9057-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9057-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9057-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9057-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9057-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9057-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9057-680x453.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4255\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9044-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9044-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9044-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9044-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9044-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9044-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9044-680x453.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4256\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9067-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9067-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9067-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9067-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9067-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9067-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9067-680x453.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4257\" src=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9074-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9074-300x200.jpg 300w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9074-1024x683.jpg 1024w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9074-768x512.jpg 768w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9074-1536x1024.jpg 1536w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9074-2048x1366.jpg 2048w, https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC9074-680x453.jpg 680w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3 data-start=\"2812\" data-end=\"2855\"><strong data-start=\"2815\" data-end=\"2855\">Sch\u016fzka, kter\u00e1 znamen\u00e1 nov\u00fd za\u010d\u00e1tek<\/strong><\/h3>\n<p data-start=\"2857\" data-end=\"3244\">Tento tiskov\u00fd den p\u0159edstavuje rozhoduj\u00edc\u00ed krok v historii kosmetiky Arkh\u00e9: novou etapu, v n\u00ed\u017e zna\u010dka posiluje sv\u016fj z\u00e1vazek k uv\u011bdom\u011bl\u00e9 kr\u00e1se, prvot\u0159\u00eddn\u00ed odbornosti a pokro\u010dil\u00e9mu v\u00fdzkumu. Medi\u00e1ln\u00ed akce jasn\u011b uk\u00e1zala z\u00e1m\u011br Arkh\u00e9 pokra\u010dovat v budov\u00e1n\u00ed vlastn\u00edho vesm\u00edru, kde se p\u00e9\u010de o vlasy a osobn\u00ed pohoda pro\u017e\u00edvaj\u00ed holisticky.<\/p>\n<p data-start=\"3246\" data-end=\"3516\">Casa Arkh\u00e9 je nyn\u00ed ofici\u00e1ln\u011b, <strong data-start=\"3278\" data-end=\"3309\">domov, kde to v\u0161echno za\u010d\u00edn\u00e1<\/strong>. A tato prvn\u00ed n\u00e1v\u0161t\u011bva novin\u00e1\u0159\u016f je jen za\u010d\u00e1tkem cesty, kter\u00e1 se bude d\u00e1le rozv\u00edjet s pomoc\u00ed profesion\u00e1l\u016f, kreativn\u00edch talent\u016f a ambasadora, kter\u00fd dokonale reprezentuje podstatu zna\u010dky.<\/p>","protected":false},"excerpt":{"rendered":"<p>Exkluzivn\u00ed n\u00e1v\u0161t\u011bva pro novin\u00e1\u0159e a profesion\u00e1ly z oboru, kte\u0159\u00ed se sezn\u00e1m\u00ed s p\u016fvodem v\u011bdom\u00e9 kr\u00e1sy z prvn\u00ed ruky.<\/p>","protected":false},"author":4,"featured_media":4254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,2,34,39],"tags":[],"class_list":["post-4238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arkhe-cosmetics","category-corporate","category-eventos","category-lanzamientos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Press Day en CASA ARKH\u00c9 junto a Marta Hazas - VMV Cosmetic Group<\/title>\n<meta name=\"description\" content=\"Una visita exclusiva para descubrir el origen de la belleza consciente de la mano de Arkh\u00e9 Cosmetics en Barcelona.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vmvcosmeticgroup.com\/cs\/press-day-en-casa-arkhe-junto-a-marta-hazas\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press Day en CASA ARKH\u00c9 junto a Marta Hazas - VMV Cosmetic Group\" \/>\n<meta property=\"og:description\" content=\"Una visita exclusiva para descubrir el origen de la belleza consciente de la mano de Arkh\u00e9 Cosmetics en Barcelona.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vmvcosmeticgroup.com\/cs\/press-day-en-casa-arkhe-junto-a-marta-hazas\/\" \/>\n<meta property=\"og:site_name\" content=\"VMV Cosmetic Group\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-11T16:00:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-01T16:28:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8984.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Pau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Pau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vmvcosmeticgroup.com\/press-day-en-casa-arkhe-junto-a-marta-hazas\/\",\"url\":\"https:\/\/vmvcosmeticgroup.com\/press-day-en-casa-arkhe-junto-a-marta-hazas\/\",\"name\":\"Press Day en CASA ARKH\u00c9 junto a Marta Hazas - VMV Cosmetic Group\",\"isPartOf\":{\"@id\":\"https:\/\/vmvcosmeticgroup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vmvcosmeticgroup.com\/press-day-en-casa-arkhe-junto-a-marta-hazas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vmvcosmeticgroup.com\/press-day-en-casa-arkhe-junto-a-marta-hazas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8984.jpg\",\"datePublished\":\"2025-11-11T16:00:35+00:00\",\"dateModified\":\"2025-12-01T16:28:08+00:00\",\"author\":{\"@id\":\"https:\/\/vmvcosmeticgroup.com\/#\/schema\/person\/53d0d2cd4f34eeba6d8c3fff4dff6862\"},\"description\":\"Una visita exclusiva para descubrir el origen de la belleza consciente de la mano de Arkh\u00e9 Cosmetics en Barcelona.\",\"breadcrumb\":{\"@id\":\"https:\/\/vmvcosmeticgroup.com\/press-day-en-casa-arkhe-junto-a-marta-hazas\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vmvcosmeticgroup.com\/press-day-en-casa-arkhe-junto-a-marta-hazas\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/vmvcosmeticgroup.com\/press-day-en-casa-arkhe-junto-a-marta-hazas\/#primaryimage\",\"url\":\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8984.jpg\",\"contentUrl\":\"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8984.jpg\",\"width\":2500,\"height\":1667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vmvcosmeticgroup.com\/press-day-en-casa-arkhe-junto-a-marta-hazas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/vmvcosmeticgroup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Press Day en CASA ARKH\u00c9 junto a Marta Hazas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vmvcosmeticgroup.com\/#website\",\"url\":\"https:\/\/vmvcosmeticgroup.com\/\",\"name\":\"VMV Cosmetic Group\",\"description\":\"VMV Cosmetic Group\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/vmvcosmeticgroup.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/vmvcosmeticgroup.com\/#\/schema\/person\/53d0d2cd4f34eeba6d8c3fff4dff6862\",\"name\":\"Sara Pau\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/vmvcosmeticgroup.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bbd7dfdb02233608c06257fa1e019b1917180c76ad9dd505d290aa0cd1642f6c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bbd7dfdb02233608c06257fa1e019b1917180c76ad9dd505d290aa0cd1642f6c?s=96&d=mm&r=g\",\"caption\":\"Sara Pau\"},\"url\":\"https:\/\/vmvcosmeticgroup.com\/cs\/author\/spau\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Press Day en CASA ARKH\u00c9 junto a Marta Hazas - VMV Cosmetic Group","description":"Una visita exclusiva para descubrir el origen de la belleza consciente de la mano de Arkh\u00e9 Cosmetics en Barcelona.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vmvcosmeticgroup.com\/cs\/press-day-en-casa-arkhe-junto-a-marta-hazas\/","og_locale":"cs_CZ","og_type":"article","og_title":"Press Day en CASA ARKH\u00c9 junto a Marta Hazas - VMV Cosmetic Group","og_description":"Una visita exclusiva para descubrir el origen de la belleza consciente de la mano de Arkh\u00e9 Cosmetics en Barcelona.","og_url":"https:\/\/vmvcosmeticgroup.com\/cs\/press-day-en-casa-arkhe-junto-a-marta-hazas\/","og_site_name":"VMV Cosmetic Group","article_published_time":"2025-11-11T16:00:35+00:00","article_modified_time":"2025-12-01T16:28:08+00:00","og_image":[{"width":2500,"height":1667,"url":"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8984.jpg","type":"image\/jpeg"}],"author":"Sara Pau","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sara Pau","Est. reading time":"7 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/vmvcosmeticgroup.com\/press-day-en-casa-arkhe-junto-a-marta-hazas\/","url":"https:\/\/vmvcosmeticgroup.com\/press-day-en-casa-arkhe-junto-a-marta-hazas\/","name":"Press Day en CASA ARKH\u00c9 junto a Marta Hazas - VMV Cosmetic Group","isPartOf":{"@id":"https:\/\/vmvcosmeticgroup.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vmvcosmeticgroup.com\/press-day-en-casa-arkhe-junto-a-marta-hazas\/#primaryimage"},"image":{"@id":"https:\/\/vmvcosmeticgroup.com\/press-day-en-casa-arkhe-junto-a-marta-hazas\/#primaryimage"},"thumbnailUrl":"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8984.jpg","datePublished":"2025-11-11T16:00:35+00:00","dateModified":"2025-12-01T16:28:08+00:00","author":{"@id":"https:\/\/vmvcosmeticgroup.com\/#\/schema\/person\/53d0d2cd4f34eeba6d8c3fff4dff6862"},"description":"Una visita exclusiva para descubrir el origen de la belleza consciente de la mano de Arkh\u00e9 Cosmetics en Barcelona.","breadcrumb":{"@id":"https:\/\/vmvcosmeticgroup.com\/press-day-en-casa-arkhe-junto-a-marta-hazas\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vmvcosmeticgroup.com\/press-day-en-casa-arkhe-junto-a-marta-hazas\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/vmvcosmeticgroup.com\/press-day-en-casa-arkhe-junto-a-marta-hazas\/#primaryimage","url":"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8984.jpg","contentUrl":"https:\/\/vmvcosmeticgroup.com\/wp-content\/uploads\/2025\/11\/DSC8984.jpg","width":2500,"height":1667},{"@type":"BreadcrumbList","@id":"https:\/\/vmvcosmeticgroup.com\/press-day-en-casa-arkhe-junto-a-marta-hazas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/vmvcosmeticgroup.com\/"},{"@type":"ListItem","position":2,"name":"Press Day en CASA ARKH\u00c9 junto a Marta Hazas"}]},{"@type":"WebSite","@id":"https:\/\/vmvcosmeticgroup.com\/#website","url":"https:\/\/vmvcosmeticgroup.com\/","name":"VMV Cosmetic Group","description":"VMV Cosmetic Group","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vmvcosmeticgroup.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/vmvcosmeticgroup.com\/#\/schema\/person\/53d0d2cd4f34eeba6d8c3fff4dff6862","name":"Sara Pau","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/vmvcosmeticgroup.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bbd7dfdb02233608c06257fa1e019b1917180c76ad9dd505d290aa0cd1642f6c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bbd7dfdb02233608c06257fa1e019b1917180c76ad9dd505d290aa0cd1642f6c?s=96&d=mm&r=g","caption":"Sara Pau"},"url":"https:\/\/vmvcosmeticgroup.com\/cs\/author\/spau\/"}]}},"_links":{"self":[{"href":"https:\/\/vmvcosmeticgroup.com\/cs\/wp-json\/wp\/v2\/posts\/4238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmvcosmeticgroup.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vmvcosmeticgroup.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vmvcosmeticgroup.com\/cs\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/vmvcosmeticgroup.com\/cs\/wp-json\/wp\/v2\/comments?post=4238"}],"version-history":[{"count":16,"href":"https:\/\/vmvcosmeticgroup.com\/cs\/wp-json\/wp\/v2\/posts\/4238\/revisions"}],"predecessor-version":[{"id":4273,"href":"https:\/\/vmvcosmeticgroup.com\/cs\/wp-json\/wp\/v2\/posts\/4238\/revisions\/4273"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vmvcosmeticgroup.com\/cs\/wp-json\/wp\/v2\/media\/4254"}],"wp:attachment":[{"href":"https:\/\/vmvcosmeticgroup.com\/cs\/wp-json\/wp\/v2\/media?parent=4238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vmvcosmeticgroup.com\/cs\/wp-json\/wp\/v2\/categories?post=4238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vmvcosmeticgroup.com\/cs\/wp-json\/wp\/v2\/tags?post=4238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}