{"id":4154,"date":"2025-11-10T22:00:44","date_gmt":"2025-11-10T22:00:44","guid":{"rendered":"https:\/\/vmvcosmeticgroup.com\/?p=4154"},"modified":"2025-11-28T14:56:23","modified_gmt":"2025-11-28T14:56:23","slug":"arkhe-cosmetics-inaugura-casa-arkhe-con-marta-hazas","status":"publish","type":"post","link":"https:\/\/vmvcosmeticgroup.com\/cs\/arkhe-cosmetics-inaugura-casa-arkhe-con-marta-hazas\/","title":{"rendered":"Kosmetika Arkh\u00e9 otev\u00edr\u00e1 CASA ARKH\u00c9 s Martou Hazasovou"},"content":{"rendered":"

P\u0159i otev\u0159en\u00ed nov\u00e9ho domu Arkh\u00e9 v Barcelon\u011b se snoub\u00ed inspirace, v\u011bda a \u0161kolen\u00ed. Otev\u0159en\u00edm nov\u00e9ho Experience Hubu zna\u010dka posiluje sv\u016fj z\u00e1vazek k v\u011bdom\u00e9 kr\u00e1se. <\/i><\/h4>\n

<\/h4>\n

Arkh\u00e9 Cosmetics, pr\u00e9miov\u00e1 profesion\u00e1ln\u00ed kade\u0159nick\u00e1 zna\u010dka skupiny VMV Cosmetic Group, otev\u0159ela 10. listopadu sv\u00e9 nov\u00e9 vlajkov\u00e9 prostory v Barcelon\u011b: D\u016fm Arkh\u00e9<\/strong>. Nach\u00e1z\u00ed se v symbolick\u00e9 D\u016fm Ram\u00f3na Ollera<\/strong>, modernistick\u00fd skvost postaven\u00fd v letech 1900-1901 bude m\u00edstem, kde se v\u011bdom\u00e1 kr\u00e1sa, v\u011bdeck\u00e9 inovace a kreativita spojuj\u00ed v jedine\u010dn\u00fd smyslov\u00fd z\u00e1\u017eitek.<\/p>\n

Zna\u010dka Casa Arkh\u00e9 je dal\u0161\u00edm krokem k upevn\u011bn\u00ed sv\u00e9 identity jako etalonu uv\u011bdom\u011bl\u00e9 a profesion\u00e1ln\u00ed kr\u00e1sy. Tento prostor bude centrum z\u00e1\u017eitk\u016f <\/i>kde se snoub\u00ed kreativita, \u0161kolen\u00ed a smysly, co\u017e potvrzuje z\u00e1vazek spole\u010dnosti Arkh\u00e9 Cosmetics k inovac\u00edm, udr\u017eitelnosti a profesion\u00e1ln\u00ed dokonalosti.<\/p>\n

\"\" \"\"<\/p>\n

Marta Hazas, nov\u00e1 ambasadorka kosmetiky Arkh\u00e9 Cosmetics<\/strong><\/h3>\n

Zahajovac\u00ed akce se z\u00fa\u010dastnily tyto osoby here\u010dka Marta Hazas, nov\u00e1 velvyslankyn\u011b firmy<\/strong>, Akce se z\u00fa\u010dastnili Ana Ribes, prezidentka Nadace V\u00edctora Mart\u00edneze Vicaria a viceprezidentka VMV Cosmetic Group, Ra\u00fal Mart\u00ednez, gener\u00e1ln\u00ed \u0159editel VMV Cosmetic Group, a Ram\u00f3n Mart\u00ednez, \u0159editel laborato\u0159\u00ed, v\u00fdzkumu, v\u00fdvoje a inovac\u00ed a provozu VMV Cosmetic Group.\"\"<\/strong><\/p>\n

\u201cPro sv\u00e9 vlasy v\u017edy pot\u0159ebuji hydrataci, \u00fadr\u017ebu a v\u00fd\u017eivu od ko\u0159\u00ednk\u016f. Jsem opravdu nad\u0161en\u00e1, \u017ee se mohu st\u00e1t ambasadorkou t\u00e9to zna\u010dky, proto\u017ee jejich produkty pou\u017e\u00edv\u00e1m u\u017e rok a sd\u00edl\u00edm jejich filozofii.\u201d - <\/i>Marta Hazas, ambasadorka kosmetiky Arkh\u00e9.<\/strong><\/p>\n

\u201cArkh\u00e9 a Casa Arkh\u00e9 se zrodily z hlubok\u00e9ho osobn\u00edho snu. M\u016fj man\u017eel V\u00edctor Mart\u00ednez Vicario zasv\u011btil sv\u016fj \u017eivot kade\u0159nictv\u00ed a propagaci kr\u00e1sy, kter\u00e1 je v\u011bdom\u00e1, up\u0159\u00edmn\u00e1 a spojen\u00e1 s lidmi. Snil o vytvo\u0159en\u00ed zna\u010dky, kter\u00e1 by dok\u00e1zala spojit v\u011bdu a p\u0159\u00edrodu, a tak\u00e9 o otev\u0159en\u00ed prostoru v Barcelon\u011b, kter\u00fd by byl m\u00edstem setk\u00e1v\u00e1n\u00ed profesion\u00e1l\u016f, kreativity a vlasov\u00e9 kultury. Dnes se tento sen stal skute\u010dnost\u00ed. Casa Arkh\u00e9 nen\u00ed jen m\u00edstem, ale zhmotn\u011bn\u00edm jeho vize a odkazu. Pro n\u00e1s je tento projekt hluboce emotivn\u00ed. Jde o to udr\u017eet p\u0159i \u017eivot\u011b to, co za\u010dal, a pod\u011blit se o to se sv\u011btem.\u201d <\/i>\u2014 Ana Ribes, viceprezidentka spole\u010dnosti VMV Cosmetic Group<\/strong>.<\/p>\n

\u201cCasa Arkh\u00e9 je mnohem v\u00edc ne\u017e jen prostor, je odrazem na\u0161\u00ed filozofie. Cht\u011bli jsme vytvo\u0159it m\u00edsto, kde by profesion\u00e1lov\u00e9, klienti a t\u00fdm mohli na vlastn\u00ed k\u016f\u017ei za\u017e\u00edt, co je to v\u011bdom\u00e1 kr\u00e1sa. M\u00edsto, kde se m\u016f\u017eete u\u010dit, inspirovat a c\u00edtit se sou\u010d\u00e1st\u00ed n\u011b\u010deho skute\u010dn\u011b autentick\u00e9ho.\u201d <\/i>\u2014 Ra\u00fal Mart\u00ednez, gener\u00e1ln\u00ed \u0159editel spole\u010dnost\u00ed Arkh\u00e9 Cosmetics a VMV Cosmetic Group.<\/strong><\/p>\n

\u201cArkh\u00e9 je v\u00fdsledkem hlubok\u00e9ho a p\u0159\u00edsn\u011b v\u011bdom\u00e9ho v\u00fdzkumn\u00e9ho procesu, v n\u011bm\u017e jsme c\u00edlen\u011b aplikovali v\u011bdu. Na\u0161e vedouc\u00ed strategie je zalo\u017eena na neust\u00e1l\u00fdch investic\u00edch do v\u011bdeck\u00e9ho v\u00fdzkumu a v\u00fdvoje. Inovace byly v\u017edy na\u0161\u00ed hnac\u00ed silou.\u201d - <\/i>Ram\u00f3n Mart\u00ednez, vedouc\u00ed laborato\u0159e, v\u00fdzkumu, v\u00fdvoje a inovac\u00ed a provozn\u00ed \u0159editel spole\u010dnosti VMV Cosmetic Group<\/strong><\/p>\n

D\u016fm Arkh\u00e9: kde se v\u011bdom\u00e1 kr\u00e1sa m\u011bn\u00ed v z\u00e1\u017eitek.<\/strong><\/h3>\n

Casa Arkh\u00e9 je mnohem v\u00edc ne\u017e jen prostor: je to fyzick\u00fd manifest zna\u010dky, kter\u00fd v\u00e1s zve k objevov\u00e1n\u00ed filozofie Arkh\u00e9 v\u0161emi smysly a ve t\u0159ech kl\u00ed\u010dov\u00fdch oblastech:<\/p>\n

    \n
  • - Kade\u0159nick\u00fd salon<\/strong>, prostor koncipovan\u00fd jako uv\u00edtac\u00ed bod do sv\u011bta Arkh\u00e9, kde se pln\u011b odr\u00e1\u017e\u00ed identita a filozofie zna\u010dky. Tento salon funguje jako \u017eiv\u00e1 v\u00fdkladn\u00ed sk\u0159\u00ed\u0148 rutinn\u00edch postup\u016f zna\u010dky. p\u00e9\u010de o vlasy <\/i>Arkh\u00e9, kde na vlastn\u00ed k\u016f\u017ei pozn\u00e1te v\u0161echny ritu\u00e1ly, produkty a styly, kter\u00e9 definuj\u00ed koncept v\u011bdom\u00e9 kr\u00e1sy. Funguje tak\u00e9 jako referen\u010dn\u00ed m\u00edsto pro ambasadorsk\u00e9 salony zna\u010dky a upev\u0148uje svou roli centra inspirace a zku\u0161enost\u00ed.<\/li>\n
  • <\/li>\n
  • \u2013 Education<\/strong>, m\u00edstnost vybaven\u00e1 a navr\u017een\u00e1 pro teoretickou i praktickou v\u00fduku. Tento prostor, ur\u010den\u00fd k podpo\u0159e talent\u016f, se st\u00e1v\u00e1 m\u00edstem setk\u00e1v\u00e1n\u00ed odborn\u00edk\u016f, klient\u016f a ambasador\u016f, kte\u0159\u00ed sd\u00edlej\u00ed trendy, znalosti a techniky, je\u017e jsou hnac\u00ed silou inovac\u00ed a dokonalosti v tomto odv\u011btv\u00ed.<\/li>\n
  • <\/li>\n
  • - Zku\u0161enostn\u00ed centrum<\/strong>, Z\u00e1\u017eitkov\u00e9 centrum je smyslov\u00fd a pohlcuj\u00edc\u00ed prostor, kter\u00fd zve n\u00e1v\u0161t\u011bvn\u00edky, aby se pono\u0159ili do nejhlub\u0161\u00ed podstaty m\u011bsta Arkh\u00e9. Prost\u0159ednictv\u00edm pe\u010dliv\u00e9 kombinace osv\u011btlen\u00ed, zvuku a projekc\u00ed nab\u00edz\u00ed Experience Hub emocion\u00e1ln\u00ed cestu, kter\u00e1 vypr\u00e1v\u00ed o historii, koncepci a hodnot\u00e1ch zna\u010dky a posiluje spojen\u00ed mezi zna\u010dkou Arkh\u00e9 a t\u011bmi, kte\u0159\u00ed ji za\u017e\u00edvaj\u00ed.<\/li>\n<\/ul>\n

    \"\" \"\"\u00a0\"\" \"\" \"\" \"\" \"\" \"\"<\/p>\n

    B\u011bhem koktejlov\u00e9ho ve\u010d\u00edrku si host\u00e9 u\u017eili \u017eiv\u00fd ve\u010der, na kter\u00e9m mohli ochutnat v\u00fdb\u011br origin\u00e1ln\u00edch koktejl\u016f p\u0159ipraven\u00fdch s Cointreau, od klasick\u00e9ho Margarita<\/i>, k osv\u011b\u017euj\u00edc\u00edm n\u00e1vrh\u016fm, jako je nap\u0159. Cointreau Grapefruit <\/i>(s Cointreau a grapefruitovou sodou), ani\u017e bychom zapomn\u011bli na kultovn\u00ed Cosmopolitan<\/i>. Rytmus ve\u010dera ud\u00e1vala svou hudbou DJ Marta Boul, kter\u00e1 vytvo\u0159ila \u017eivou a slavnostn\u00ed atmosf\u00e9ru, je\u017e vyvrcholila nezapomenuteln\u00fdm z\u00e1v\u011brem.<\/p>\n

    T\u00edmto otev\u0159en\u00edm Arkh\u00e9 upev\u0148uje sv\u016fj z\u00e1vazek k uv\u011bdom\u011bl\u00e9 kr\u00e1se, inovac\u00edm a odborn\u00e9mu vzd\u011bl\u00e1v\u00e1n\u00ed a nab\u00edz\u00ed nov\u00e9 m\u00edsto setk\u00e1v\u00e1n\u00ed pro ty, kte\u0159\u00ed cht\u011bj\u00ed poznat zna\u010dku zevnit\u0159.<\/p>\n

    V\u00edtejte v nov\u00e9 \u00e9\u0159e p\u00e9\u010de o vlasy! <\/strong><\/p>","protected":false},"excerpt":{"rendered":"

    P\u0159i otev\u0159en\u00ed nov\u00e9ho domu Arkh\u00e9 v Barcelon\u011b se snoub\u00ed inspirace, v\u011bda a \u0161kolen\u00ed. Otev\u0159en\u00edm nov\u00e9ho Experience Hubu zna\u010dka posiluje sv\u016fj z\u00e1vazek k v\u011bdom\u00e9 kr\u00e1se.<\/p>","protected":false},"author":4,"featured_media":4186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,2,34,39],"tags":[],"class_list":["post-4154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arkhe-cosmetics","category-corporate","category-eventos","category-lanzamientos"],"yoast_head":"\nArkh\u00e9 Cosmetics inaugura CASA ARKH\u00c9 de la mano de Marta Hazas - VMV Cosmetic Group<\/title>\n<meta name=\"description\" content=\"Peluquer\u00eda, ciencia y formaci\u00f3n se dan cita en la nueva Casa Arkh\u00e9 de Barcelona. 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